Category Archives: Social Media

  • Timing Affects the Outcome of Your Social Media Campaigns

    Have you measured the results of your social media postings based on time and day? It turns out that the timing of your social media content can significantly impact the outcome and success of your campaigns. All this is revealed in a study from researchers at Cornell University and Sapienza University of Rome. The report is titled, “How to Schedule a Cascade in an Arbitrary Graph”. The researchers on this study actually identified and developed an algorithm after analysing data from social networks. The algorithm was designed to account for how an individual’s choices and attitudes are affected by three things: The timing of the campaign The prevalence of attitudes among their peers How the scheduling of campaigns affect their reach (or failure to spread …

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  • Facebook’s Most Popular Topics: 2014 Year in Review

    Since Facebook is the most popular social network in Australia and the entire world, it look to them this time of year to highlight what the most popular and most shared topics were. Here is a look at Facebook’s 2014 year in review. Facebook’s Year in Review Video Check out a great video that captures the entire year in less than 2 minutes. It shows glimpses of all the popular topics you have likely shared yourself on your own Facebook profile including the World Cup, the Olympics, passing of starts that made us sad and singing ‘Happy’ and ‘Let it Go’ to make us feel better. Raising money for ALS went viral and we all admired the doctors fighting to cure Ebola. An overwhelming theme …

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  • Is Social Search Replacing Your Google Traffic?

    With the algorithm changes that Google is making combined with the rise of social media, many companies are seeing social channels as their top referrer. A place previously held by Google for almost every site, all the time. With this new trend, it can actually benefit your business if you play to your social strengths. Your social channels can be an extension of your website. Engaging content is the key to driving traffic from social media posts to your website. When your content is well written and engaging, you will bring return traffic to your website from the posts you make on your social channels. Another channel that can drive traffic to your social channels or your website is email. Building your followers and fans …

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  • Social Media Trends to Watch for 2015

    As the end of the year nears, we start focusing on reviewing the popular trends from the past year and looking ahead to 2015. Think about what themes you have seen in your marketing plan and what has worked, what fell short. What will you change for next year? Here are some trends to watch and consider for your social media marketing plan moving into 2015. “Mobile First”: The first and most important trend to think about for the immediate future is changing your web design to accommodate more mobile visitors. As mobile use is increasing, mobile search is actually overtaking the amount of searches performed on desk tops. For this reason, a mobile first strategy means reversing the strategy and creating your design for …

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  • How to Clear Out Your Inbox

    Do you spend too much time on email? Chances are if you have email, then the answer is yes. Most of us even have unopened emails in our inbox. (I have 2,061 unopened emails – make that 2,063! I’m sure there will be more by the time I’m done writing this article.) Here are 5 telling statistics that explain how intrusive and unproductive email can be: Each day a typical office employee checks email 50 times and uses instant messaging 77 times (RescueTime). 66% of people read email seven days a week and expect to receive a response the same day. (eRoi Email Addiction Survey, Oct. 17, 2006) “In a study released in 2007, a group of Microsoft workers took, on average, 15 minutes to return …

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  • Tools to Trace Your Lost Cell Phone

    Our mobile phones and smartphones are such an important element in our lives. It’s actually hard to believe that they go missing so often since they are so often connected to our hips. However, the reality is that our beloved smartphones often get misplaced, dropped, or lost. It is quite a stressful situation to have not only your communication tool gone, but the vessel that contains your private messages, images, and other personal information. Here some tools and apps that can help you locate your lost smartphone device. Locating your iOS Device Find My iPhone: This is a tool that is very easy to use. The catch is that you must have your device and your account registered ahead of time on iCloud. If you …

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  • How to Set Up a LinkedIn Company Showcase Page

    Company Showcases Pages are one of the best expert tips for helping your business gain exposure for free on LinkedIn. These pages are very easy to set up. LinkedIn describes a Showcase page as way to “extend you Company Page presence and focus your message to engage specific audiences.” Each company can create up to 10 Showcase Pages. Three main objectives for Company Showcase Pages are: Create a dedicated page for each aspect of your business with its own message to share and audience to share with. Give LinkedIn members a chance to follow the aspects of your business they value most. Share focused content to build a relationship with your specific audiences.   Creating a Showcase Page is extremely easy. Here are 7 simple …

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  • 5 Ways to Easily Capture the Social Vibe at Trade Shows and Conferences

    Social media is a big part of attending a conference or a trade show. It is a great way to keep on top of the pulse of an event and connect with others at the show or in your industry. Even if you are new to social media or are not used to using it for events, these 5 tips will help you get in the know. Follow the Golden Rule: No need to be critical or negative. Remember when your mom would say, “If you don’t have something nice to say, don’t say anything at all”? Or an even better, updated saying to think of is “you catch more followers with honey”. If you are at a conference with speakers or panelists, send them …

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  • How to Disable Facebook’s Intrusive nearby Friends Feature

    Facebook has a new feature that will alert you when your friends are near your location based on GPS. This obviously has some pretty huge implications about privacy and even security. Likely you don’t want your Facebook friends to know your whereabouts at all times. That’s not what Facebook was thinking when they implemented this feature; they assume that you want to connect with friends that you didn’t know were near you. As with many Facebook features, they have a hidden motivation behind this function as well, and that is to deliver you location based ads on mobile based on where you travel to throughout the day. As we know as business owners, we like targeted ads; they save us money and return a better …

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  • Halloween is Almost Here Plan for Halloween Treats at the Office and No Tricks

    Planning a Halloween party at the office can be tricky. For us here in the southern hemisphere, Halloween also celebrates spring and the beginning of the holiday season. Even though it is not originally an Australian holiday, many Australians are embracing the fun of pumpkins, costumes, and candy treats. Office parties done right can help morale and bonding among co-workers. Here are 10 tips to make your Halloween party full of treats instead of any tricks. Have a Pumpkin Carving Contest: This is a symbol of Halloween and even though this fall gourd isn’t in season, pumpkin carving is a fun way to hold a friendly competition that doesn’t involve costumes and makeup. The finished pumpkins are an excellent and easy decoration idea for your …

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