Monthly Archives: August 2013

  • Product and Company Names Gone Wrong

    Names mean a lot for your brand and the success of your business. Sometimes you just have to wonder what people were thinking when they chose the name for a product, or even their company name. In some cases it is a language barrier, but in others, it seems like they should have done just a bit more research when choosing such important names. Photo Credit: Huffington Post Photo Credit: Huffington Post Photo Credit: Huffington Post Photo Credit: Buzz Feed Photo Credit: Buzz Feed Photo Credit: Buzz Feed Photo Credit: Buzz Feed

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  • Customer Service is Becoming More Important than Ever

    We should clarify that the most important part of customer service is delivering good customer service as well as striving to provide your customers an excellent customer experience. Why is customer service becoming so important for businesses and marketing departments? Social media, online reviews, and word of mouth are making customer service part of marketing and making it very important for customers to receive an experience worthy of not only their repeat business, but their recommendation to their friends, followers, and network of online contacts. Below is a customer service infographic from Peter Shankman, author of Nice Companies Finish First. Some of the important customer service facts that stand out from this infographic are: Consumers tell 15 people about good experiences but they tell 24 …

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  • Umbrellas with a Light, Who Knew?

    Moving Through Helping your business move through all the available marketing choices is your job as the marketing point person or a business owner.  When you are in business you have to have a marketing plan to be competitive with others in your industry and there are several good ways to promote your business.  However, using promotional products is the most effective technique to expanding your name recognition. Try Something New Finding the promotional products that are going to be the most useful and fun to have is crucial for success in this category of marketing.  But there are many which satisfy this criteria and one of those is the promotional Collapsible Umbrella with LED Light.  This is a very special dual function product everyone …

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  • How to Get Your Website to the Top of Google Search Results

    If you have a website, no doubt you are constantly being solicited by companies that are promising to get your website to the “top page of Google” or “#1 in the search engines”.  You would be wise to be wary of those types of companies because those are promises that companies cannot keep. There is no way to guarantee that a site will be number one on Google, however you can follow these guidelines and put the work in to make your site the best it can be. Once your site is implements best practices, Google will recognize what your site is about and your site will rank accordingly. Follow These 5 Steps to Achieve the Best Results in Google: Learn as much as you …

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  • Small Cases for Back to School

    You Find the Way For every business in business there are several marketing plans in place to keep that name in front of their target markets.  It’s an ongoing battle to keep every customer and maintain your place in the industry.  Finding the right way to hold that spot and continue to grow is the key, one of those methods is to use promotional products.  They are budget friendly and there is so much choice every business can find some items which will be effective for them. Find the Products As you wade your way through the products several of them begin to stand out because you know they are universally used by all kinds of companies.  There are a lot of “standards” out there …

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  • How Retailers can cope with “Showrooming” and Turn Shoppers into Buyers

    What is “Showrooming”? Showrooming is when shoppers come into a store and access the internet from their smartphone while inside the store to compare prices with competing online retailers, in an effort to find the best price. Unfortunately, for brick and mortar retailers, it is increasing as more companies sell online. While this is frustrating for all merchants who pay employees to maintain displays that give shoppers ideas of what to look for, it is especially frustrating for apparel stores when the shoppers use store facilities and employee’s time to try on clothes to find the perfect fit. The “showroomers” then end up turning around and purchase the same thing online for a little less. A Forsee study showed that up to 37% of customers …

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  • Tips for Trade Show Exhibitors

    We know that our customers who purchase our promotional products often use them for trade shows and expos. Promotional gifts and branded merchandise are an excellent way for booth exhibitors to stand out in the crowd and be remembered. Here are some other tips for exhibitors to have a successful trade show experience: Set Goals: When you list your goals and objectives, it is easier to keep your “eye on the prize” and focus on ways to achieve those goals without getting distracted. Plan Ahead and Register Early: “The early bird gets the worm” is true for trade shows too. Get the premium spaces when you sign up early. Many trade shows also have early registration discounts. Get to Know the Trade Show Staff: Being …

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  • Hard Hat Keyrings Work Hard

    Use All Your Options As a very aware marketing professional in either an online environment or a brick and mortar business forward movement has to keep happening, it’s a requirement for survival.  This means your marketing strategy has to be constantly updating in order for people to learn about you and then purchase more services or products in the future.  Knowing this you should be aware that one of the simplest methods of spreading the news is to use promotional products day in and day out. Items are So Varied When you are using promotional product giveaways in your company the best benefit you derive from them is they can cost as little or as much as you have available in your marketing budget.  There …

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  • 10 FREE Google Business Tools You Probably Didn’t Know About

    Google offers help for businesses and in most cases, their tools, help features, and knowledge base are free. As a savvy business owner, you can take advantage of these tools and use them to help with day to day operations or to gain new ideas or insights for your business. Google Webmaster Tools: This is a tool that can help website owners or webmasters monitor the health of their website according to Google. It can alert you to problems with ranking or issues that stand out to Google or go against their terms of service and best practices. Additional tools similar to Webmaster Tools are the Structure Data Markup Helper and Google Places for Business. Google Trends: This section on Google shows you search trends. This allows …

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  • A Wine Cooler Will Bring in Business

    Lots of Hard Work   When you are promoting your company you have tons of choices when it comes to your marketing plans.  You might be running commercials; you might have billboards, and all the other traditional techniques for spreading your brand recognition. These are all good paths to follow but you should always have an organized promotional product giveaway plan as part of it. Giving out promotional products is the most budget friendly, effective methods you can implement.   Don’t Hold Back   Having promotional merchandise to give to all your current clients as a thank you and a reminder to encourage them to use you again is a no brainer.  This is an essential part of your marketing plan.  Using this plan is …

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