Monthly Archives: May 2013

  • Best Indoor Plants for Your Office and Why You Should Get Some Today

    If you have noticed an increase in the use of plants in offices lately, it is because business owners are recognising the many positive effects that indoor plants can bring to an office space.  In our article today we will cover the reasons why plants are physical, psychological, and environmental benefits and which are the best plants to use indoors. The many benefits an office can reap from having plants: Reduce Stress Increase Productivity Reduce Absenteeism Eliminates Bacteria, Mold, and Sicknesses in the Air Contributes to Green Building Plans Lower Operational and Maintenance Costs Make the Workplace More Attractive for Employees, Helping with Retention Decreases Office Noise and Reduces Distractions Increases Oxygenation which Increases Concentration Levels Promote Better Air Quality Make the Office Smell Better …

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  • Popular Trade Shows in Australia and around the World

    Trade shows, also called expos or fairs,are world famous and the best way to see industry specific innovations, products and catch first hand glimpses of the future of that particular industry. It is an important part of many business’ shopping and product sourcing as well as education. Here are 5 of the top Australian Trade Shows: CeBit: The largest business and innovation trade show that takes place in Sydney’s Darling Harbour. Technology Trade Fair for the Information Communication and Pro AV System Integration Industry: Wins the award for the longest name, but it pretty much describes what it is. Australian Tourism Exchange: The leading trade show for tourism in the southern hemisphere. Sydney Boat Show: A very popular show for boat enthusiasts, and in addition …

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  • Winter is Coming; Promotional Products Help Keep Clients Warm

    Offering warm promotional products will ensure that your clients know that you care about them. They are also very valuable and useful to the customers and clients that receive them.Brandme carries a large variety of winter apparel including hoodies, sweatshirts, jackets, hats, and scarves; so there is something for every budget and available in many different colours to match any company or school’s colours. Hoodies and Sweatshirts Depending on what type of business you have, providing your clients with the comfort and warmth of sweatshirts and hoodie sweatshirts. Also perfect for employee gifts or for team events sponsored by your company. Available in brand names or generic styles all made with high quality and long lasting materials. Hats and Scarves Hats and scarves are low …

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  • Promotional Sunblock

    Most people know that the sun’s rays in Australia are very strong. It doesn’t hurt to remind your clients and customers by offering branded sunblock and reminding your customers you care. Even in the winter time, sunblock is still necessary. All of our sunblock products are SPF 30 or higher, which is the level of sunblock recommended by dermatologists and doctors. However, they are quick to remind everyone that even if you use a high SPF that you still reapply often. To allow for this convenience, we offer many different sunblock products like travel size sunblock packets, sunblock lotion with a keychain clip, spray bottles of sunblock, zinc sticks, or lip block. The wide variety of different sunblock products Brandme offers definitely helps let your …

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  • Building A Successful Website Infograph

    Today we are featuring an Infograph from American Express Merchant Services Written by CNET Review’s Senior Editor of Digital Editing, Lori Grunin. She outlines some of the major points of how to create engaging websites based on the type of business you have and shows some of the common mistakes to avoid ensuring success with the goals of your website. Top 4 Design Elements that Retail Websites should have: 1.       Site search within your website is integral to make sure that once visitors find your site that they can find what they are looking for on it. 2.       Navigation design that makes it easy for site visitors to see where they are going and labelled so that they know where they will go when they …

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  • The Future of Marketing: The Era of the Buyer

    There is no doubt that marketing is changing with the innovations in technology that is creating an educated digital consumer. Marketers have to adapt their techniques to update the way that they advertise and communicate with their customers. Marketers plan to respond to this power shift by adopting inbound marketing in greater numbers than ever before. These statistics illustrate the balance shift in push vs. pull marketing tactics. For the first time, the shift is moving in favour of inbound marketing. Last year: 42% said they spent more on outbound than inbound marketing 22% spent more on inbound This year: 35% will spend more on inbound 31% will do the reverse Today’s consumers seek out information from the companies that they choose to interact with. …

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  • Get Business Brewing with Coffee Mugs

    Take Another Look   As an astute business person it is essential you try different approaches to advertising all the time. It keeps things fresh and will attract new people with new ideas. There are some good methods being used all around but the most effective is promotional product advertising.   Use It!   When considering promotional gifts for your customers there is a very big choice.  But there is one gift that will hold up well over time and will be used often by your customers, the promotional coffee mug. In order for a promotional item to have its intended effect, it must be durable, and practical, both are traits of the promotional coffee mug.   Super Popular   Coffee is one of the …

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  • Schema.org Adds Logo Ability to Enhance Branding Opportunities

    Two years ago Google, Bing and Yahoo announced that they were going to work together towards a standardized coding markup language called Schema. The reason behind Schema.org is so that webmasters can code information into their websites to let the search engines know what the intent of words and websites are. Schema can help with Google’s Knowledge Graph search, in other words determining the difference between apple the fruit and Apple the technology company.  The big news today and for those of us in the branding world is that Google announced this week that Schema will now support company logos. This is a great advance for branding ability. Search Engine Watch explains, “The logo designation is part of the Organization markup within schema.org. Using it will allow Google …

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  • Business Rolls with Coasters

    Advertising Choices All organizations require promotion and marketing to explain and display what they offer. Using promotional products is a reasonably priced way to advertise and is simple to put into motion. Although many other forms of advertising exist, it makes more sense to do marketing in a way that attracts the most customers. Economical things that are typically not thought of are ideal promotional items because they will be stick in people’s brains. This Is Good One such very handy item is a promotional Coaster. These are handy because they keep furniture safe from water damage and they get noticed while folks are drinking and having a good time. Coasters might not be the first item that you think of but they are a …

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  • Cleaning Your Office and the Positive Feng Shui Effects

    Some of the most forward-thinking corporations in the world today, including companies Orange, McDonalds, Virgin, Coca Cola and HSBC, invest inFeng Shui at their offices and work places because they recognize the value for increasing growth, profitability and gaining a competitive edge. One of the most important work place aspects that Feng Shui teaches is to reduce clutter. Reducing clutter is important in any office space, whether you practice other Feng Shui principles or not. However, the reason for reducing clutter in Feng Shui is that it reduces the “clutter” in your mind and allows for freer thinking, organization and increased productivity; when your chi is able to flow, so can ideas. If your employees are being unproductive, are losing concentration, lethargic, or even sick, …

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