Monthly Archives: April 2013

  • Retailers Focusing on a Complete Customer Experience in Store to “Win Back” Online Shoppers

    Retail businesses in Australia have been struggling as of late. Between the high Aussie dollar and growth in the internet shopping sector, the Australian retail market has seen a substantial decline in recent years. In an attempt to recover online shoppers, retailers have been focusing on improving the entire shopping experience for customers in every aspect from the shopping selection to the look, feel and design of the retail floor. Then they take it a step further, stretching the boundaries of traditional retail to include children’s play spaces and upscale eateries. A recent Marketing.com.au  article focused on retailer Brandsmart, as the latest retailer to make these types of changes in an effort to bring back retail sales in the centre it is located in with …

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  • Ways to Enhance Your Email Signature to Grab Attention

    How do you make your emails stand out? When you use these applications to add flair to your email, it changes the impression and makes it much more likely that the recipient will pay attention and click on those links and social features you have in your closing. Here are some apps to help you achieve success with your email connections and increase branding. SigBuzz SigBuzz allows you to integrate social posts, blog posts and widgets into your email. WiseStamp Also allow you to include various social posts in your email signature such as Twitter, Pinterest, or a QR Code. ANTVibes This is a unique email signature that lets you truly personalise your message with an audio recording. Hancock.it Is unique from the other applications …

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  • How to Setup a YouTube Channel for Your Business

    We recently featured an article about YouTube’s new OneChannel and how to get more exposure for your business using YouTube. Now, we want to take it down to beginner level for any businesses that are looking to get started on YouTube with a new account and channel. Here is how to get a YouTube channel set up so that you can begin loading videos and getting increased engagement with your target audience. If you already have a Google Account for any other of Google’s products or services, then you will just need to go to YouTube.com/user and follow the step by step instructions to get your account and channel set up. The step by step setup and instructions are fairly easy and self-explanatory. There both …

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  • Product Spotlight: Promotional Pens

    Product Spotlight: Promotional Pens Pens are definitely one of the most popular promotional products. Even though they are quite common, they are still one of the top promotional gifts that are kept for quite a long time and are used repeatedly on a daily basis by the recipients of the promotional gift. Pens also have a great transfer factor, they are given away or shared, which is always a good thing because it brings added exposure to your brand.Brandme has promotional pens available with your company name and/or logo in many different styles and price points. Promotional pens can fit a variety of uses from inexpensive giveaways to higher end promotional gifts. In addition to pens, we also carry pencils, highlighters, markers, and even stylus …

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  • Facebook Home – A Step Up For Mobile Marketers

    Facebook just recently announced the newest version of Facebook for mobile devices, an application for Android phones called Facebook Home. It is a new concept for your smartphone, gearing your actions towards the people you want to connect with instead of the applications that connect you to all of Facebook. They have studied what actions mobile users take most often and set it up for you to easily access just those features first. “The home screen is the sole of your phone” explains Mark Zuckerberg.   You look at it about 100 times a day and because of that, the experience should be personal. That is the reason behind the new suite of applications called “HOME”. So what is Facebook Home? It is a family of …

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  • Product Spotlight: Piggy Banks

    These adorable piggy banks are instantly recognisable and of course, very useful to recipients. We always advise our clients to choose a promotional product that is relevant and represents their brand well. Piggy banks work very well for charity companies. Give a branded piggy bank as a gift when a donation is made to your charity and that donor will have a constant reminder to keep “saving up” for their next donation to your charity or cause. Donors rarely expect to receive anything back when they offer a donation, so adding this promotional gift will make your charity very memorable. Charities are not the only type of business that can be successful using piggy banks as promotional merchandise. Banks also have a lot of success …

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  • Product Spotlight: Eco-Friendly Promotional Products

    In honour of Earth Day, we are featuring some of our environmentally friendly promotional products. These items are not only helping to reduce our carbon footprint on the environment so that recipients can feel good about them, but they will also remember your company for being responsible and caring about our Mother Earth. Here are some of our most popular eco-friendly products: Australian Juke Bags: In addition to being environmentally friendly, these bags are convenient, durable, and very useful for toting things to work, or bringing home groceries and other shopping purchases. Recycled Note Books: Note books are one of the most popular promotional products overall, so having recycled material and environmentally friendly notepads brings added value and can be identified with by the recipient. …

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  • Pros and Cons of Selling on Amazon

    Amazon is synonymous with online selling. If you are already selling online and thinking about expanding to include Amazon or just thinking about starting out there, here are some tips to help you make an educated decision to see if the etail giant is a right fit for your type of business. These are some pros and cons taken from interviews with merchants who sell on Amazon, so you can get an insider’s view of the whole picture: PROs: The first and most obvious plus about Amazon is, of course, the access they give you to millions of buyers every day. This really is the most important reason why sellers want to be on Amazon, it gives them access to such a broad base of …

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  • Check Out the Business Card Mouse Mat

    Going Strong No one on earth can escape all the marketing and advertising that surround us day in and day out.  Sometime it is a bit overwhelming, but it becomes even more overwhelming if you are the person in charge of making your company stand out from the crowd. Your Options When you are looking at all the advertising opportunities around to use to promote your business you will have to adhere to a budget in the end.  So you want to get a good mix of methods involved so that you have all your bases covered. A truly effective method of spreading the word about your business or service is to use one or more promotional products.  There are thousands to choose from so …

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  • A Pedometer Helps You Step Out

      The Good Stuff     As you are evaluating some promotional products the initial review should discover that whatever item you choose is going to be an item someone is going to use on a regular basis.  If they are reaching for it, or touching it, or looking at it all through the day then you have a winner in the “use” category.  This is crucial because if you give a person a gift which they don’t have any use for it will get tossed or stuck in a drawer which will not help spread the word about your business and services.     Check It     After you have determined an item is going to be highly useful then check if the …

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