Monthly Archives: March 2014

  • New Coke Campaign Causing Controversy

    Last year, we told you about a popular Coca Cola ad campaign. The successful campaign used personalisation to influence branding and sales. This year Coca Cola is meeting controversy with a billboard advertising campaign called “You’re On”. As you might imagine it is causing a stir when the Diet Coke logo is placed after the campaign slogan and reads “You’re On Coke”.   Photo Credit: MarketingMag.com.au Coca Cola’s intention with the “You’re On” campaign is to highlight and salute people that are at the top of their game and honour their achievements. Diet Coke wanted to support young achievers in their best efforts. Instead, they are being called out on Twitter for insinuating that Coca Cola drinkers are using an illegal drug. No doubt Coca …

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  • Note Holders Get Attention

    Is Your Name on Display Are you really aware of the best methods to move your company ahead and put your name in front of everyone? It doesn’t matter whether you have a brick and mortar service or an online company you are going to have to have promotional products in your mix of marketing tools.  If you are not already using promotional products then you are a bit behind the curve and you need to move on. So go ahead and take a look at all the promotional products we have available, you will be amazed at the variety we can provide for your business.  Using the most effective products will mean greater name recognition for you. Looking for the Best for Your Business …

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  • Sharks are on Twitter – Did You Know?

    If you haven’t already heard about the tech savvy sharks of Western Australia, we though you should know about them. As part of an amazing effort to keep humans and sharks safe, a program launched by the Surf Life Saving Western Australia  is using technology and social media to warm swimmers and beach goers when sharks come close to the beach. Over 300 sharks have been tagged, and that number is growing every day. When the tagged sharks swim within 1 kilometre of a beach, the transmitter pings a computer, which then tweets the information. The area off the coast of Western Australia is considered one of the deadliest places in the world for shark attacks. Of course, human surfers are not the only ones …

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  • Use Novelty Keyrings to Unlock Your Business

    You Need to Grow Most companies know they need to continue to grow and there are many ways to accomplish this goal.  However, the most effective and budget friendly is giving away promotional products, they are super for brand expansion.  We know these products are powerful in attaining more business for your company, it is a proven method for increasing your name recognition and growth. Super Choices We have many, many products, all of which are useful for some industries, some of which are super useful for everyone. One of the most multi-purpose and useful across the spectrum of companies are the keyrings, particularly we love our promotional Novelty Keyrings. You would think because it is such a small item that it really wouldn’t be …

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  • 5 Digital Trends You Can Capitalize on Right Now

    The digital and interactive marketing space is constantly changing. A tactic or type of campaign that worked last year or even last month, may not be as effective now for a number of different reasons. Since trends are always changing, here 5 digital trends that you can use in a campaign right now: Contextual Social Networks: The increase in mobile usage and social media applications has resulted in a shift in the way we communicate. Your business can take advantage of those using mobile and social apps using highly targeting advertising techniques. Real Time Marketing: Capitalizing on trending topics and chiming in on them in social media is an excellent way to engage with potential customers or clients online. The key to making the most …

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  • Conference Folders Increase Branding

    Make Your Path Every business knows that marketing is the power driving your business toward success. You have a multitude of marketing choices, some which might be good for you and then some which are super effective.  Giving out promotional products is the choice which is going to be the most effective and keep you on the path to success.  Every company has more open communication and knowledge sharing now and there are some products which will help in these situations. Step by Step You know you will be attending some conferences in the future where you need to represent your company.  Finding appropriate ways to expand your brand recognition while there would be a way to keep the recognition alive. A category of our …

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  • The Art of Branding

    Many of the companies that get branding right do more than just marketing; they practice “the art of branding”. Guy Kawasaki wrote about this in a recent article. He explains how to overcome the challenges that companies and marketers face and gives advice on how to overcome the challenges and make your brand stand out in the crowd. 8 Tips for Branding: Seize the high ground. How can your brand or your company do some good for the world? This can mean conservation or even just making people happy. Create only one message. Don’t be complicated and don’t confuse your audience. Pick one message and stick to that. Speak English. By this, he doesn’t mean the English language only, buy not to use jargon or …

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  • Planning a Social Media Strategy for 2014

    Since so many social media platform and tools emerged as important for businesses in 2013, it is important to create a plan and a social media strategy for your business at this time. Businesses should be past the point of asking if they should use social media as part of their marketing plan and instead need to be figuring out which social channels to incorporate into their marketing plan. Commit to Your Social Media Plan Learning from the past is a one of the best ways to plan for the future. Exploring how your customer base uses social media and interacts with your company and other companies will provide you guidance as to which channels are best to reach and interact with your customers.  If …

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  • Use Polo Shirts to Promote

    Continual Process Improvement   When you are marketing your brand you have to put out your most intense effort to keep your business up and running. This is so crucial for survival it means you cannot back off the pace ever.  However you do have a number of choices when it comes to expanding your brand, but using promotional products is one of the wisest selections.  We are in the best position to help you gain all the brand recognition available to you.   Best Products   Since we have put in the time working with many other companies we have discovered multiple lines of products which are time tested and work for every business.  Generally the favorite category is clothing and within that item …

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  • Stylish Glassware Gets a Lot of Looks

    Move the Promotions Along   When you are in charge of promoting your company you have quite a number of choices as it concerns which type of marketing will be best.  You could try television or radio commercials, or you do mailings, in conjunction with other traditional techniques for spreading your business name. These are all perfectly fine techniques to use in marketing but you should encompass an organized promotional product giveaway plan. Giving out promotional products is the most budget friendly, effective methods you can use to promote your business.   Let It Rain   Having promotional items to hand out as a thank you and a reminder to encourage them to use your business in the future is really a no brainer, this …

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