Tag Archives: facebook

  • Tips for Sourcing Engaging Images for Your Social Channels

    Social media channels have all become very visual. Text alone just doesn’t cut it; images attract much more attention than that black and white print. However, just any old image isn’t good enough; your images must be relevant and engaging. Stock images are easy to use because you can be sure about owning the rights to use it, but at what expense? Stock images can also be used by others, repeatedly. That would mean that your audience has likely seen them repeatedly as well and if it does attract their attention, it would be for the wrong reason entirely. Here are 5 tips from RebelMouse   for creating or finding images to use on your social media channels. Use Different Images on Different Channels: Not only …

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  • Latest Facebook Changes Businesses and Marketers Should be Aware Of

    Facebook is notorious for making changes. Some reactions are positive, but most people Facebook users and marketers alike do not like the changes that are made. The most recent notable changes have to do with Facebook’s messenger, a new save feature, and just announced today, no more incentivising users to like your page. Facebook Messenger Facebook has been rolling out the new Facebook Messenger application that is the new way that users can message each other privately while on mobile devices. They are slowly removing that access through the regular Facebook application, making it necessary to download the new Facebook Messenger app if you want to private message with your Facebook friends. This is for Facebook users worldwide; and it has not gone over too …

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  • Facebook’s New Advanced Audiences Ad Targeting

    Facebook recently added some great features for marketers to help take advantage of retargeting and advertising to special customer groups on Facebook. Facebook calls it Custom Audiences. The new features are in the Ads Manager and Power Editor. Once you add Facebook’s pixel of coding to your website code, you can segment your customers that have visited your website in the past into different groups. Photo Credit: Facebook Custom Audience Segments Some of the custom audience segments that you can target with different Facebook ads include: People who visited specific pages on your website. People who visited specific pages on your website but not others (perhaps the checkout pages or related products pages to something they already bought). People who haven’t visited in a certain …

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  • Social Media Tips to Create Buzz at Your Next Trade Show

    Social media marketing should already be a big part of your marketing plan for your trade show. If it is not, it is definitely time to start incorporating it into your regular trade show routine. Here are some infographic tips to help you prepare for social media at trade show with some tactics and ideas to be executed both before and during the trade show or exhibition event. Ideas for Trade Show Promotional Gifts Giving away branded gifts or promotional products is still an important strategy for trade show vendors. Tie in your promotional product giveaways into social media to help add to the marketing and tie everything together. The 5 main goals for your take away should be: Increase your brand. It has been …

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  • The Latest Facebook Changes Marketers Should Be Aware Of

    If you use Facebook for any reason at all then you know the platform is always changing. It is hard to keep on top of all the changes because they are so frequent. However, one recent change is very important to online or social media marketers. Facebook has changed their algorithm to penalise page posts asking users specifically to like, comment, or share the post. Photo Credit: TechCrunch.com No “Like-Baiting” Asking Facebook users to like, comment, or share a post has become a common practice with pages but Facebook now considers this a type of SPAM and will be assigning less weight to these type of posts making them show up less often in the organic results. Facebook explained that they recently tweaked their algorithm …

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  • What’s the [Key] Word? Can Hashtags be used for Business?

    If you are wondering what all of the buzz is about in social media with hashtags, do not worry, you are not alone wondering about the puzzlement of this social network trend. When a number sign is in front of a word or keyword, it is called a hashtag. Many people do not know the true intention of hashtags, and even more do not know how to use them [properly]. Earlier this week, U.S. late night show host and comedian Jimmy Fallon teamed up with Justin Timberlake for this skit to show people how silly they are when they use, or overuse, hashtags in social media. The popularity of hashtags seems to be peaking now, especially since Facebook just recently enabled hashtags on their platform …

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  • Collecting Feedback from Employees & Incorporating Their Ideas into the Business

    How do you collect feedback and ideas from your employees? Chances are it is an annual survey or a suggestion box. There are more creative ways to get feedback and input from your staff members so that you can really make them feel like you care about what they have to say and how they feel about the company and their jobs. Here are 6 ideas for creative and different ways to collect employee feedback: Employee Focus Groups: Most companies practice using focus groups to get information from their customers. Applying this technique to getting information from employees is a great way to get feedback as well as new ideas. Apply the trend for openness and transparency to employee feedback as well. Having things out …

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  • New Rules for Facebook Contests and What it means for Your Business

    If you have been reluctant to run contests and special promotions on Facebook because of all the special rules and strict regulations they had, you will be glad to know that they lifted the restrictions they previously enforced. In the past, you had to use an application to run contests and you could not post contests on your wall or timeline. Now that the restrictions have been removed, it is much easier to run contests on Facebook and take advantage of being able to quickly and easily run contests without restrictions. Facebook announced the contest rules change at the end of August. These are some of the examples Facebook gave for the types of contests and promotions businesses can now run: Collect entries by having …

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  • Facebook’s Latest Changes: Takeaways for Businesses

    Facebook is known for making changes. The last week or so is no exception with many significant changes that were made to the social network. Today we wanted to discuss how those changes can affect your business page so that you can stay on top of the changes to get the post out of the posts for your business. Here are the details on recent Facebook changes: Hashtags: As you probably know hashtags were made famous on Twitter and are an excellent way to capitalize on trending topics. Using the pound sign (#) in front of a keyword makes that keyword searchable throughout Facebook.  It is a great way to capitalize on trending topics and to show up when people are interested in keywords related …

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  • Celebrate World Social Media Day on 30, June 2013!

    At the end of this month, Mashable  is organising the 4th annual World Social Media Day. The day was originally designed so that people in every city across the world could have social media meetings, tweet ups, and educational events to teach others about social media. Learning about new technology and sharing ideas with others are some of the fundamentals of social channels that are enhanced when people get together to talk about it. Each year, there are new social media sites to learn about and the existing channels are ever-changing, new best practices emerge, and overall it is a fun time to meet up in person with others who share the same interests that you normally only converse with online. Social Media Day in …

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