Monthly Archives: October 2014

  • Coke vs. Pepsi: A Scary Halloween Ad Campaign

    This is a story about the perils of using your competition in advertising. It is also an excellent example of how brand advocates can save the day for you. Recently, Pepsi ran a social media campaign on their Facebook and Twitter pages that received a great deal of attention. With Halloween coming up, Pepsi thought it would be a cute idea to take a swipe at Coca Cola with the following image posted on social media: The text on the graphic simply says, “We wish you a scary Halloween!” The intention was obviously to offer the idea that being like Coca Cola for Halloween would be “scary”. The concept is not very strong in the first place. You might not have noticed at first glance …

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  • Try an 11 in 1 Screwdriver Kit for a Change

    What’s Good? What will be the best way to grow your business? Being the marketing professional you are you know you have to evaluate and choose the best and most budget friendly techniques to make your business name more well known. What is a good and proven technique known by every industry is to hand out free and useful gifts, using promotional products. These products are well known and have a great track record for increasing your brand recognition but you have to know what items will be most effective for you. Find Your Groove Everyone gives out pens and notepads because those have been perennial winners in the promotional product arena. These are great items and you should use some but they are commonly …

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  • 5 Ways to Easily Capture the Social Vibe at Trade Shows and Conferences

    Social media is a big part of attending a conference or a trade show. It is a great way to keep on top of the pulse of an event and connect with others at the show or in your industry. Even if you are new to social media or are not used to using it for events, these 5 tips will help you get in the know. Follow the Golden Rule: No need to be critical or negative. Remember when your mom would say, “If you don’t have something nice to say, don’t say anything at all”? Or an even better, updated saying to think of is “you catch more followers with honey”. If you are at a conference with speakers or panelists, send them …

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  • Budget Pens are Always in Force

    Cover the Earth Being the person in charge of spreading the name of your company you know there is no better method for growing your business than using promotional products. We have so many amazing promotional items for you to use to promote your business. This type of marketing is perfect for any size business but is especially appropriate for small businesses because there are products suitable for every budget. Take It Easy We know if you are keeping a close eye on your marketing budget you will find out that promotional products are your friend, using them is a much cheaper way to market than many other methods. They are good for employee incentives as well as giving out to clients and prospective clients. …

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  • What Can You Learn from this Email Critique?

    A recent ClickZ article featured a critique of the email screen shot above. When you start marketing for your business, you can often spot problems with other email marketing campaigns. Careful analysis can help you improve your own email marketing because it helps you critique and analyse all of the details. You can even make a checklist to ensure that you don’t have any of the flaws in your own email sends. The author of the ClickZ article found 10 problems with the email. What do you see wrong with it? Here are some of the highlights of the problems. Look over your last email and look for any similar problems this company has with the email they sent out: Missing Newsletter Opt-in: The article’s …

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  • Find a Great Mouse Mat

    Stay Within Budget   When you are the one who is directing the marketing for your company you know the marketing budget has to be addressed. You could do all kind of amazing marketing if there was no limit to the budget but no business has that kind of unlimited cash. Everyone has to work within some limits so you have to figure out what is going to speak loudest about your business while coming in at a reasonable cost.   One Way   We know what will speak loudest for the least money, using promotional products. These items are at every price level and all of them will have an impact on increasing your brand recognition. By handing out free gifts which are useful …

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  • Social Media Marketing Trends for the Holidays

    As the infographic from Hubspot indicates, the holiday season is already here for us marketers and business owners. Last month we wrote about planning your holiday marketing campaigns. Now we are talking about social media marketing trends for the 2014 holiday season. This infographic highlights the survey results from over 120 marketing professionals, discussing their plans and predictions. It shows how important social media will be for marketing companies this holiday season. Here are the most important social media marketing trends this season.   $650 Billion in Holiday Spending Expected in 2014 The expected spend for the 2014 holiday season is $650 billion. That is an 8% increase from the $602 billion spent in 2013. The reach of social media shows how far and wide …

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  • Spread Smiles with Jelly Beans

    Change for Good All the time marketing means having every marketing method in your mix of methods. Within that mix you have to keep promotional products as a large part because they are proven effective along with being easy on your marketing budget. We know you have lots of choices when you are making decisions about marketing your company but promotional products are used by every industry every day in order to maintain and create relationships with current clients and your target market. Different Choices As you review your promotional product options you should look at some of our edible confectionary as alternatives to some of the more routine choices. We have a good choice of alternative and tasty products available for putting some sweet …

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  • A Picnic Blanket Will Keep You Comfy

    Find the Clients Being in charge of the marketing for your business involves a good deal of analysis regarding which method will be most efficient. There are lots of options within your reach but you need to be sure they are the right way to spread the word about your business. One of the methods which is time tested and proven effective is giving away promotional products. This is the best way to maintain relationships with your clients and create new contacts. We have thousands of products so you can choose the items which will create the best marketing impact for your clients. Nothing Better Than Soft Among all these products are the typical giveaways, standard fare for most industries that work for everyone. But …

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  • How to Disable Facebook’s Intrusive nearby Friends Feature

    Facebook has a new feature that will alert you when your friends are near your location based on GPS. This obviously has some pretty huge implications about privacy and even security. Likely you don’t want your Facebook friends to know your whereabouts at all times. That’s not what Facebook was thinking when they implemented this feature; they assume that you want to connect with friends that you didn’t know were near you. As with many Facebook features, they have a hidden motivation behind this function as well, and that is to deliver you location based ads on mobile based on where you travel to throughout the day. As we know as business owners, we like targeted ads; they save us money and return a better …

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