Monthly Archives: June 2013

• Saturday, June 29th, 2013

  Stress Toys Fix It

  Take a Break Every business is now headed into that time of year when everyone becomes a little more relaxed.  And with a different feel to the workplace sometime it is a good idea to make a change in your marketing plans.  Any opportunity you have to make a switch in advertising you should take it, that way it’s not the same old thing every time. Different Strokes You are sure to be using promotional products in your marketing scheme and most of the time it is a good idea to giveaway useful merchandise which typically means something people will use during the course of their business day, pens, pads and the like.  But then there are times to switch it around, to find a …

  READ MORE
• Saturday, June 29th, 2013

  Thinking out of the Box Can Get Much Needed Attention for Your Ad Campaigns

  In many cases being a little strange or having a tendency to go off the beaten path can get people into trouble in the work place. However, in the case of marketing and advertising, creativity can be rewarded. Ads should stick out and be memorable, finding a balance between cutting edge and over the top. In many cases, ad campaigns do not even have to focus on pushing what the company sells. Some branding and building awareness is always a good thing, especially when the campaign drives attention. Take, for example this outdoor billboard campaign for an Irish Restaurant in America called Garcia’s. Their campaign received national attention and drove business to the restaurant. Notice how the advertisement didn’t have to mention anything about the …

  READ MORE
• Friday, June 28th, 2013

  Do You Need a Logo Makeover? Branding Rules for Logos

  Logos can be very valuable for a business and help a great deal with branding. Especially in today’s digital world, logos are very important when it comes to helping your business get recognised, remembered and stand out among the competition. Here are 5 rules for branding from the MarketingProfs. 1. The Right Fit Is your logo appropriate for you and your industry? Some industries have a theme in terms of logos; if you’re not in step with the rest of the crowd, you could get left behind. 2. Simplicity Complex images are harder for your target audience to recall. Simple is better with many things and especially with logos in this case. 3. Avoiding Special Effects Similar to the point above about simplicity, keep the …

  READ MORE
• Thursday, June 27th, 2013

  Use Audio to Get Their Attention

  Making Your Way Smaller businesses may not always be aware of all methods of marketing their name for greater exposure. But all companies have to do some effective marketing so they can stay in business. Your company may use TV or radio but within the traditional advertising spectrum there are other more modest techniques available which will prove to be more cost effective for your company.. Consider This Word of mouth advertising is one of the best methods for more awareness about your business, and having something to talk about is an important component of this type of advertising. So if you want people to know what your company can provide there has to be a way to introduce your company to them.  The simplest …

  READ MORE
• Wednesday, June 26th, 2013

  Trade Show Hosts Make a Welcoming Booth

  For businesses that participate in trade shows, selling their products and services there are an important part for the success of the business. Although exhibiting at a trade show is already quite expensive, one extra expense that you might not have thought of could be worth its weight in gold. Hiring a host or hostess for your trade show booth can make for a very inviting and welcoming experience for guests and shoppers. Depending on the type of business you have and the traffic that comes through your booth at a trade show, a host can: Help navigate the traffic Welcome people to your booth Organise any lines that form Make sure that each shopper sees the salespeople in the order that they arrived Manning …

  READ MORE
• Tuesday, June 25th, 2013

  Fleece for the Warmth and Style

  Check Out Your Alternatives It is normal for every business to be searching for the best marketing method available because business has to move forward for good and steady growth. Often most businesses find the traditional TV and radio advertising to be beyond their budget.  Choices abound for methods beyond those but one of the best and most effective is using promotional products to increase brand recognition. Guarantee Promotional products are the guarantee for your business growth and rapid brand expansion.  These products involve customizing and giving away so as to make your name more widely known. Most people who receive these don’t even realize that you are marketing to them, a useful and fun something for free, it’s all good!  It’s critical that you …

  READ MORE
• Saturday, June 22nd, 2013

  What if a Job Interview Isn’t Going Well? How to Save the Interview: Do’s and Don’ts

  Job interviews are stressful. There is really no way around that because they are so important – for both parties involved. So what do you do if you are being interviewed and you realize it is not going well? Here are some Do’s and Don’ts that can possibly change the fate of the job for you: THE DON’TS: Do Not: mention the awkwardness. Instead, try to relax and turn it around with increasingly better answers. Your interviewer will likely appreciate you having the gumption and the where-with-all to take a bad situation and make it better. It will show your potential new boss that you do not give up easily and that you can be creative and perform in high-stress situations. Do Not: keep the …

  READ MORE
• Saturday, June 22nd, 2013

  A Calculator Makes It Easier

  Tried and True As your company searches for the best promotional opportunities you have numerous and varied avenues to investigate.  A tried and true method is to hand out promotional merchandise.  Overall there are tons of different products to consider but there are some of them which are more popular than other products. Do Your Research Promotional product professionals are constantly on the look out to help clients find the perfect gift for their client.  We know that when you have clients who are working at desks it’s a productive idea to try to get something on that desk which will be viewed numerous times during the workday.  A product that has good function is very beneficial because they are reaching for it constantly to …

  READ MORE
• Friday, June 21st, 2013

  Facebook’s Latest Changes: Takeaways for Businesses

  Facebook is known for making changes. The last week or so is no exception with many significant changes that were made to the social network. Today we wanted to discuss how those changes can affect your business page so that you can stay on top of the changes to get the post out of the posts for your business. Here are the details on recent Facebook changes: Hashtags: As you probably know hashtags were made famous on Twitter and are an excellent way to capitalize on trending topics. Using the pound sign (#) in front of a keyword makes that keyword searchable throughout Facebook.  It is a great way to capitalize on trending topics and to show up when people are interested in keywords related …

  READ MORE
• Thursday, June 20th, 2013

  Puzzles, Games and Toys Doing the Marketing

  No Need to be So Serious As we all run the track of our lives we have a lot of responsibilities and we take them seriously.  But if you are in charge of marketing decisions for your company then you should be looking to introduce your clients to a bit of fun. Really?  Fun? There are some promotional products out there which we think could do the work of expanding your business recognition but also provide a bit of fun while doing it.  Finding a play thing that can be promotional but fun creates a real opportunity to share with your customers!  There are quite a number of promotional Puzzles, Games and Toys for you to use as promotional opportunities. Why Not? Now, you might …

  READ MORE