Monthly Archives: June 2014

  • When Do Social Media Complaints Go Too Far?

    Recently, Australian pop star Sia made some headlines after Tweeting about her negative experience at a New York City Dry cleaning business. suggestions for revenge/pranks on dry cleaner who ruined favorite things and won’t take responsibility? Please discuss. — sia furler (@Sia) June 17, 2014 BEST SUGGESTION!! Please write ridiculous terrible reviews HERE http://t.co/05SJbPQVm7 — sia furler (@Sia) June 17, 2014 Luckily for this dry cleaning business, who may or may not have done something wrong, Yelp does not take kindly to fake reviews. They regularly monitor reviews and remove ones deemed to be erroneous; 42 of them, in fact! Coincidentally, all made on the same day that Sia Tweeted about her negative experience with them. From the comments and the reaction online, it is …

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  • A Nitro Jacket Protects from the Storm

    Pushing Through If you are the person in charge of expanding the name recognition of your business you have a tough job. Making sure your company receives the notice it needs to grow means you are always on the watch for the next great thing for promotions. One thing for sure though, if you are not using promotional products now then you need to be including them in your choices for marketing. We can help you establish a promotional product marketing aspect for your plan and find which items will be the most effective in your industry. For the Clients          Spending some of your valuable time looking at our products will be a good investment. There are a number of wise choices, items such as …

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  • Infographic Tips for Trade Show Success

    We are putting the pieces together and outlining the do’s and the don’ts for trade show exhibit success. The puzzle graphic here really is fitting because it does take many different pieces and parts to put together a successful trade show booth. The tips offered in this infographic will help you stand out at your next trade show exhibit. 9 Puzzle Pieces to Trade Show Success It takes many different puzzle pieces to create a trade show booth masterpieces. As the infographic explains, multiple approaches cover more ground in reaching and appealing to more people. Here are 9 marketing tips for a successful trade show booth and exhibition: Creating a Unique Booth: The number one way to stand out at a trade show is to …

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  • Magnifier Rulers Rule

    Putting the Business Forward Your business may have many great customers but you have to keep them aware of you in order to retain their business. Undoubtedly you have tons of competitors out there who will try to convince them to come over to their company. So it’s crucial to maintain ongoing marketing campaigns along with relationship building in order to keep them. It is a never ending cycle, to build the relationships and keep them alive and strong, but this is how all businesses grow keeping the clients they have and continuing to try to influence their target market. You Have Options In any successful business there is a continual review of methods and resources used for the marketing plans. For effective and budget …

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  • 5 Ways to Best Use Your New LinkedIn Cover Photo

    If LinkedIn is important to you, there is now another reason to upgrade to a premium LinkedIn account. If you find leads, look for work, or search for potential new hires on LinkedIn, a premium account which starts at $7.99 per month is well worth the features that come along with it in addition to the new cover photo option. If you are not a premium user and don’t feel the need for the upgrade, the cover photo feature will be rolled out to all users in the next few months. The new, larger and customisable cover photo allows you to make a bigger and better impression on potential new and existing LinkedIn connections. Here are 5 examples to get the most out of your …

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  • Give Out a Watch to Gain Business

    Decision Maker   Do you know all your options when you are trying to market your business? It can be a struggle but every business has to do some effective marketing to stay in business. You can use TV or radio ads but there are other methods available and more effective which are easier on the amount you have to spend on marketing. We know promotional products are what you should use to reach your brand recognition goals.   Simpler Than You Realize   A conversation between humans is the best method for more awareness about your business, and having something to talk about is the purpose of promotional products. So if you want people to know what your company can do it means you …

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  • 5 Free Tools to Monitor Your Online Reputation

    One of the most important things for companies to monitor today is your online reputation. Knowing what customers, clients, and even employees are saying about your company is something that you need to keep on top of. Regular monitoring is the only way to get under a problem before it blows up into something unmanageable. Of course, setting up a core good online reputation is always the first step. Then monitoring is the next step; however, both should be continuously ongoing. Here are 5 free tools that will help automate monitoring of your company’s online reputation: IFTTT: IFTTT.com stands for If This Then That. It is a very handy website that allows you to make all kinds of what they call “recipes” that are automated …

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  • Learn From these 5 Rebranding Mistakes

    Rebranding your company is definitely more difficult than developing the brand in the first place. There are plenty of companies that have tried to rebrand their name, logo, or design and have failed miserably at it. Here are their examples to learn from the mistakes of the past. You Have More than a Name or Logo: If you want to change your company’s logo, be sure that you have a purpose behind the new logo and that it accurately represents your brand and your story. Restaurant chain Olive Garden recently decided to change their logo in an attempt to boost falling sales. Instead, their new logo was met with a great deal of criticism from customers on social media. Don’t Forget Your Market Position: It …

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  • Marketing Automation: Capitalising on Missed Opportunities at Trade Shows

    This trade show marketing infographic highlights the missed opportunities at trade shows that you are letting slip away by inefficient management of boost guest data. Trade shows may be an old school; however, they are still very viable marketing tools in the modern age. As long as you adapt technologically, capitalising on this sales medium is made easier and more efficient with automation. Who Attends Trade Shows? Trade show attendees are often the decision maker when it comes to purchasing for the company. If not the decision maker, attendees are definitely high up in the buyer decision maker process. Most trade show attendees go to the same event year over year and on average, attend over 3 trade shows each year. Almost every attendee (80%) …

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  • Expand Your Brand with Sticky Notes

    Find Your Marketing Power You have the control to grow your business, it’s just that you have to put in the time and concentration on your marketing. You know how important it is to growing your business! We know the marketing budget is always going to be an issue but we also know that using promotional products is a great investment in your growth. We talk to hundreds of companies every day so we know they have to adhere to a budget, so our job is to help them find products within those parameters but still make a big impression on their clients. Take It Easy It is our pleasure to make it easy on you, we are aware of the needs of most businesses …

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