Tag Archives: Google

  • Content Building and Best Practice to Keep You from the Wrath of Google’s Panda Updates

    Pandas and penguins were never such feared animals as they are now. Since Google’s algorithm updates have taken the name of these animals, they now often strike fear into the hearts and minds of many website owners and digital marketers. However, Google is really doing websites a favor because they are forcing ones who didn’t use best practices and promote the best user experience to change. Of course, businesses that were penalised won’t consider it a “favor”, but there are ways to recover and keep from getting penalised in the future. In late September, Google rolled out its latest Panda algorithm update 4.1. It is being called a softer Panda update because, according to Pierre Far, Google Webmaster Trends Analyst, the latest update is aimed …

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  • How to Build an Analytics Dashboard

    An analytics dashboard is a customised dashboard that you set up for your business. Why make an analytics dashboard? It helps you finally make sense of Google Analytics figures and track changes from week to week and month to month for the parameters that mean the most to you. This allows you to have an Excel or Google Docs Spreadsheet where you can see your analytics statistics at a glance. It is great for board meetings, inter-office meetings, or ways to show your boss or owner where your traffic comes from, how your campaigns are doing, and identify strengths, weaknesses, and areas of opportunity. In this post, we will show you how to build your own analytics dashboard; but always remember that you can choose …

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  • Google’s Zeitgeist: What Did Aussies Search Most in 2013?

    Each year Google takes a look back at the year in search and compiles a very interesting set of lists, videos, and pictures by category. The results can be viewed by country, region, or globally and it is interesting to see what trends change, but especially which search trends remain the same across the world. You can explore the Google Zeitgeist  for yourself and see where the events and people important to you landed on the list. You can look at the different lists and change the country, or even the year at the top left of the page. For more details or stats, including demographics on any of the search topics, just click on them for more information. You can spend quite a long …

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  • How to Get Your Website to the Top of Google Search Results

    If you have a website, no doubt you are constantly being solicited by companies that are promising to get your website to the “top page of Google” or “#1 in the search engines”.  You would be wise to be wary of those types of companies because those are promises that companies cannot keep. There is no way to guarantee that a site will be number one on Google, however you can follow these guidelines and put the work in to make your site the best it can be. Once your site is implements best practices, Google will recognize what your site is about and your site will rank accordingly. Follow These 5 Steps to Achieve the Best Results in Google: Learn as much as you …

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  • 10 FREE Google Business Tools You Probably Didn’t Know About

    Google offers help for businesses and in most cases, their tools, help features, and knowledge base are free. As a savvy business owner, you can take advantage of these tools and use them to help with day to day operations or to gain new ideas or insights for your business. Google Webmaster Tools: This is a tool that can help website owners or webmasters monitor the health of their website according to Google. It can alert you to problems with ranking or issues that stand out to Google or go against their terms of service and best practices. Additional tools similar to Webmaster Tools are the Structure Data Markup Helper and Google Places for Business. Google Trends: This section on Google shows you search trends. This allows …

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  • Top Business People to Follow on Google Plus

    One of the challenges that businesses face when trying to keep up with the latest business news on social media is filtering through all of the other noise and distractions that come along with social media. Google Plus is an excellent source for finding news and information that is trending in social media without too many distractions of funny photos and baby pictures that you might get caught up in on Facebook or Twitter. The website UpCity.com recently posted 40 different Google Plus accounts you should follow for your business. They are in two different articles part one  and part two  on their site and the list conveniently breaks the list down into different types of business pages on Google Plus: business people, pages about …

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  • Be a Winner in a Champion Polo

    Evaluation Today’s marketing plans have to have many parts to them to be the best they can be for success in spreading the name recognition.  One of those pieces should always be the use of promotional products, no matter whether you are a brick and mortar business or an internet business. When you are scanning all the promotional items out there on the web, keep in mind you want a company who will work hand in hand with you to present and create only the very best products for your clients and target audience. Many Options Promotional products have legendary numbers and this volume can sometimes be a bit overwhelming.  But there are some tried and true items which any company can use and know …

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  • How Google Search Works

    Ever wonder what happens when you search for something? Google has released a very informative and interesting website that explains to us how exactly search works. Something that is done billions of times a day on Google alone, but is really hardly thought about; at least not in the way it is detailed by Google on their new website How Search Works. Google explains its search story in 3 parts: crawling and indexing, algorithms, and fighting spam. Crawling and Indexing When a search query is entered, Google crawls more than 30 trillion pages, as long as webmasters allow their site to be crawled. Google then sorts what they have indexed according to content and other factors to find the answers, categorizing the data and indexes …

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  • Does Google Lag in Converting Looks to Shares?

    Recent research suggests Google + may be a laggard in converting lookie-loos into sharing customers, compared to other popular Websites. The results were compiled into a infographic by Australian firm allinforgraphics. The research was conducted by umpf.co.uk. Here are the highlights: Google+ claims 170 million users, versus Facebook’s 900 million plus users, LinkedIn’s 160 million users and Twitter’s 140 million users.  The research took the number of shares for 100 online stories from each source listed above. Not surprisingly, Twitter–because of its ease of use and immediate-ness, led the pack with 197 shares; Facebook came in second with 41; LinkedIn took the bronze with 15.2; and Google+ finished out of the money with a mere 6 shares. Compared to Google+, LinkedIn users were 2.5 times …

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