10 FREE Google Business Tools You Probably Didn’t Know About
Google offers help for businesses and in most cases, their tools, help features, and knowledge base are free. As a savvy business owner, you can take advantage of these tools and use them to help with day to day operations or to gain new ideas or insights for your business.
- Google Webmaster Tools: This is a tool that can help website owners or webmasters monitor the health of their website according to Google. It can alert you to problems with ranking or issues that stand out to Google or go against their terms of service and best practices. Additional tools similar to Webmaster Tools are the Structure Data Markup Helper and Google Places for Business.
- Google Trends: This section on Google shows you search trends. This allows you to capitalize on what is popular and see the exact search terms that indicate what people are looking for. The trends can be broken down by regions and time frames. Another related tool is Google Correlate, which helps you aggregate data and analyse trends over time.
- Get Your Business Online: This section of Google gives you tips and tools for small, local businesses to get an online presence.
- Full Value of Mobile: This tool from Google allows you to calculate just how valuable it would be to your business if you had a mobile website. It shows you data to explore mobile search trends in your industry and locale.
- Schemer: This is an application type tool that is a combination of a to-do list and social event planning.
- Google Fonts: How often are you making a sign, document, or graphic and you want to spice it up with something other than default, plain text? Google Fonts gives you access to a wide variety of creative fonts that you can use commercially to help promote your business. Customized fonts help with branding and help your business stand out as more memorable.
- Google Keep: Is an application that allows you to keep notes, lists, pictures, and voice memos networked together across all of your devices.
- Google Developers: a network of tools and resources for developers. Specific tools such as internationalizing different websites and live presentations of tutorials are available. Also serves as a hub to network developers for localised meet-ups and such.
- Google Think Insights: Resources that Google has compiled that are specifically useful for entrepreneurs and industry professionals. There are case studies, new findings and tips on how to grow your business, as well as showcases of exemplary projects. Finally, there are also tools for maximizing your site analytics and ad campaigns. A good example is this collection of resources: “Make Your Website Work Across Different Platforms.”
- Google Public Data Explorer: This application from Google allows you to search through databases from all over the world including the World Bank, OECD, Eurostat, the US Census and more. It then helps you aggregate the data into categories and then allows you to make graphs, charts, and maps with the data you have collected.