Tag Archives: marketing

  • Top Logo Changes for Brands in 2014

    Each year different brands decide to change their logo for various reasons. Some just want an updated look and some companies decide to rebrand and get a new logo to go along with the rebranding. In 2014, these companies redesigned their logo, some are subtle, quiet changes, and others were bold changes that went along with a host of PR and rebranding advertisements. Pizza Hut Pizza Hut, is a U.S. based pizza chain that has restaurants and also competes with some of the largest delivery-only chains in the big pizza market. In late 2014, Pizza Hut introduced a host of new pizza flavors in an attempt to differentiate themselves from other delivery chains. With new flavors including salted pretzel crust, Thai curry, and fiery red …

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  • Seth Godin on the Future of Marketing

    Seth Godin recently was one of 6 marketing visionaries to participate in an ebook published by The Economist Intelligence Unit and Marketo. Here are 5 points from the interview with Godin about the future of marketing. Marketing is About Everything. Godin explains that up until the last 20 years, marketing and advertising was the same thing. In the last 20 years marketing changed from the strategy of old, which was to interrupt people from what they were doing and is now involves everything. Marketing is about everything. It’s a conversation with customers; you are telling them what they should expect when dealing with your business. Make Things That Matter. Godin explains that the marketers that are the most effective will know how to distribute their …

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  • The Psychology of Conversions

    There is a great deal of psychology that goes into selling and the way you present your business to customers. What you say can influence how customers react, including taking out their credit card to make a purchase. It should come as no surprise that psychology has so much to do with the buying process because so many purchasing decisions are emotional. This infographic from HelpScout illustrates 10 Ways to Convert More Customers Using Psychology.   Help Customers Break Through “Action Paralysis” by Setting Minimums. This applies to different businesses and different products in various ways. As the example in the infographic shows, The American Cancer Society saw a 78% increase in donations by setting a minimum. You have probably seen this in many charity …

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  • Latest Facebook Changes Businesses and Marketers Should be Aware Of

    Facebook is notorious for making changes. Some reactions are positive, but most people Facebook users and marketers alike do not like the changes that are made. The most recent notable changes have to do with Facebook’s messenger, a new save feature, and just announced today, no more incentivising users to like your page. Facebook Messenger Facebook has been rolling out the new Facebook Messenger application that is the new way that users can message each other privately while on mobile devices. They are slowly removing that access through the regular Facebook application, making it necessary to download the new Facebook Messenger app if you want to private message with your Facebook friends. This is for Facebook users worldwide; and it has not gone over too …

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  • Visual Marketing: Why You Should Use Images in Your Content

    The saying goes “a picture is worth a thousand words”. That is truer now than ever before. The saying probably was never really intended to have anything to do with marketing, or using content along with visuals to talk about their products; however now it does apply to your marketing and branding message. Today we are highlighting 10 statistics from Hubspot that provide proof as to why you should include visuals along with content in your marketing messaging: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) 40% of people will respond better to visual information than plain text. (Source: Zabisco) Publishers who use infographics grow in traffic an …

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  • The Future of Mobile Use

    With more and more people becoming so reliant and attached to their mobile devices, it only makes sense that your business should be accessible on those mobile devices. The average person owns 2.9 mobile devices, according to a study done by SOPHOS Labs in 2013. That number is only going to increase, according to predictions from CISCO, by 2017 that number will increase to 5 mobile devices per person. What are you doing with your business to make sure that all of those mobile users can access information about you on their device? Photo Credit: GetSticky The increase in internet users will only be overshadowed by the increase in mobile users. Not only will more people be using mobile devices, but each person will have …

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  • 5 Digital Trends You Can Capitalize on Right Now

    The digital and interactive marketing space is constantly changing. A tactic or type of campaign that worked last year or even last month, may not be as effective now for a number of different reasons. Since trends are always changing, here 5 digital trends that you can use in a campaign right now: Contextual Social Networks: The increase in mobile usage and social media applications has resulted in a shift in the way we communicate. Your business can take advantage of those using mobile and social apps using highly targeting advertising techniques. Real Time Marketing: Capitalizing on trending topics and chiming in on them in social media is an excellent way to engage with potential customers or clients online. The key to making the most …

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  • The Art of Branding

    Many of the companies that get branding right do more than just marketing; they practice “the art of branding”. Guy Kawasaki wrote about this in a recent article. He explains how to overcome the challenges that companies and marketers face and gives advice on how to overcome the challenges and make your brand stand out in the crowd. 8 Tips for Branding: Seize the high ground. How can your brand or your company do some good for the world? This can mean conservation or even just making people happy. Create only one message. Don’t be complicated and don’t confuse your audience. Pick one message and stick to that. Speak English. By this, he doesn’t mean the English language only, buy not to use jargon or …

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  • Sochi Olympics: Who Will Win Marketing Gold?

      Now that the Super Bowl commercial frenzy is over, it’s time to ramp up the campaigns for the Olympics. While the Super Bowl gets worldwide recognition, it is not the same level of international sports entertainment on par with the Olympic Games. Just like the Super Bowl, brands are also competing for your attention while watching the games. To prepare for the Olympic commercials, let’s take a look at the Evolution of Olympic Marketing. This year, we have already seen the return of Proctor & Gamble’s Mom Commercial, which is a brilliant thank you message to moms of athletes and everyone. It seems to be the front runner in the past for the best commercials for the Olympics. Hubspot took a look at the …

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  • Funny Signs that Can Attract Attention for Your Business

    If humour is done right, signs can attract customers and attention to your business. Of course, it can also go very wrong, so before trying humorous signs you might want to test them out on a small sample test market. Here are some examples of businesses that got their funny signs right. This sign from Taco Bell can show potential employees that their boss and the restaurant have a sense of humour. Duelling signs is risky, but it can bring attention to both businesses. This is one way to attack the competition. This sign is on a church. Signs with humour can be a great way to gain new parishioners. Another idea from a church to entice attendance with humour (and a little bit of …

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