Visual Marketing: Why You Should Use Images in Your Content

The saying goes “a picture is worth a thousand words”. That is truer now than ever before. The saying probably was never really intended to have anything to do with marketing, or using content along with visuals to talk about their products; however now it does apply to your marketing and branding message. Today we are highlighting 10 statistics from Hubspot that provide proof as to why you should include visuals along with content in your marketing messaging:

1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
2. 40% of people will respond better to visual information than plain text. (Source: Zabisco)
3. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)
4. Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
5. Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)
6. On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)
7. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
8. Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber)
9. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
10. Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)