Category Archives: Trade Show Tips

  • How to be a Better Public Speaker

    Public speaking is something that many people fear. Yet it is still something that might be required of you at some point in your career. Speakers that are good at what they do have certain traits and inherent talents that make them great, others have many years of practice. Rather than dreading the event or just trying to get by, use these tips to become a more effective public speaker without the years of practice. Be Sure to Give the Audience Something to Take with Them. Very specific takeaways are always valuable to your audience. Give them something they can do immediately and make it translatable across different jobs. When audience members leave your presentation feeling empowered, that will always reflect positively on you. Allow …

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  • Designing a Special Trade Show Booth during the Holidays

    Do you have a trade show or conference coming up this month during the holidays? If so, it is a great opportunity to make your booth stand out and spread holiday cheer with some great holiday decorations and themed promotions. Turn holiday magic into booth visitors and sales. Depending on your company culture, brand, and customer base, you can keep your holiday display and promotions non-denominational or go all out with the holiday you celebrate. Here are some tips for decorating your trade show booth for the holidays: Lights are always great attention grabbers. String up some holiday lights. There are many different styles to choose from, so you can find the right ones that match your booth display and your brand. If you want …

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  • 8 Cost Saving Tips for Your Next Trade Show Exhibit

    Exhibiting at a trade show is an important business opportunity for companies. However, it is also a big expense. Often the expense of exhibiting is a calculated risk. Mitigating that risk will help make exhibiting at trade shows more affordable. Consider Renting Your Booth: There are companies that offer booth rentals. You can save on shipping, storage, and not have to lay out a large investment to purchase booth equipment. Design a Reusable Graphics: Even though you may not be able to completely reuse everything, if you design things that can be at least partially reused. This will keep your booth fresh at each event without having to spend time and money recreating everything. Shop for Free Shipping: Shop online for supplies and booth materials …

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  • 5 Ways to Easily Capture the Social Vibe at Trade Shows and Conferences

    Social media is a big part of attending a conference or a trade show. It is a great way to keep on top of the pulse of an event and connect with others at the show or in your industry. Even if you are new to social media or are not used to using it for events, these 5 tips will help you get in the know. Follow the Golden Rule: No need to be critical or negative. Remember when your mom would say, “If you don’t have something nice to say, don’t say anything at all”? Or an even better, updated saying to think of is “you catch more followers with honey”. If you are at a conference with speakers or panelists, send them …

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  • 5 Ideas to Boost Trade Show Engagement

    Creating energy all day, every day that you exhibit at a trade show can be a challenge. In this article, we will focus on tips to build an exciting and engaging environment in your booth that will not only attract visitors but keep them engaged too. No Boring Sales People: Proper training and hiring the right people will help avoid this problem from deterring from your trade show booth efforts. Run Contests: Try out different contests to see what works for you. Make sure that your contest is engaging but also quick and easy. Make sure that you have worthy prizes to attract enough people and create a buzz of word of mouth for people to come to your booth. Dropping cards in a fishbowl …

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  • Trade Show Display Ideas from Pinterest

    When it is time for you to refresh the look of your trade show booth, Pinterest is one of the best places to go for tons of unique ideas. Even though you are getting the ideas from someone else, they are still unique because most of them are very unique and DIY so that you can customise the look to fit your brand and your booth’s theme. Here are 6 great trade show display examples: Slinky Business Card Holder Photo Credit This not only makes your cards stand out, but people will just want to take your card when they see the cute display. What’s even better about this unique card display method is that it makes it easy for your booth visitors to grab …

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  • Best Practices for Trade Show Booth Design

    Making sure that your trade show booth design does its job and attracts the attention of attendees is one of the most important things you can do as an exhibitor. Even though you might not have a graphic designer to design the elements of your booth, you can still follow some of these simple guidelines to ensure that your both design is doing its job and getting you leads. Ensuring the highest level of readability and legibility are two steps in the right direction and vital best practices when it comes to trade show booth design. The design and presentation of your booth makes a big impression on attendees, as it is the first thing they see. Follow these tips to get your booth design …

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  • Once the Trade Show is Over, Your Work is Just Getting Started

    Trade shows are an important part of many companies business model. The reason you attend a trade show is to increase exposure and make sales during the event. However, a large portion of sales and opportunity lies after the event is over. What you do with your leads will greatly affect the bottom line and the overall success of the trade show. Numbers Tell the Story The following infographic and stats come from the Northwest Creative Imaging Blog. As you will see from these statistics, following up leads after a trade show or exhibition will greatly improve your return on investment. For expensive trade shows, it can make the difference between being in the red and turning a profit. Trade show attendance reduces the amount …

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  • Tips for Saving Money at the Next Trade Show

    Trade shows are a necessary part of many businesses; but they can be quite costly. Here are some ways to cut back on some of those costs without losing any of the quality and star power needed for a successful and efficient trade show. Buy used or refurbished exhibit graphics or design elements. Gently used or reworked exhibit materials can be significantly less money without missing any of the quality. Compare material options. Often times, exhibit and graphics designers will use the most expensive materials by default. Always ask for lower cost options. Most of the time, it won’t be cutting quality, just cost. Switch to digital graphics. Choosing digital graphics over print will cost less and last longer. Utilise free shipping options for new …

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  • 6 Exhibit Booth Tips that Lead to Trade Show Success

    The success of trade show exhibition is vital to most businesses that attend. Many businesses rely on the business and leads generated from a trade show to power their quarter or even the entire year. Here are 6 ways to ensure that your trade show booth is a success. Make your booth unique. Paying a company for a unique design that makes your booth stand out and attracts attendees can be a gamble, but when you combine your unique booth with follow through tactics to ensure that all those extra visitors lead to new customers, it pays off in the long run. It’s all about the execution after attracting customers or clients with that fantastic and unique booth design. Win them over with your swag. …

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