6 Exhibit Booth Tips that Lead to Trade Show Success

The success of trade show exhibition is vital to most businesses that attend. Many businesses rely on the business and leads generated from a trade show to power their quarter or even the entire year. Here are 6 ways to ensure that your trade show booth is a success.

  1. Make your booth unique. Paying a company for a unique design that makes your booth stand out and attracts attendees can be a gamble, but when you combine your unique booth with follow through tactics to ensure that all those extra visitors lead to new customers, it pays off in the long run. It’s all about the execution after attracting customers or clients with that fantastic and unique booth design.
  2. Win them over with your swag. Promotional products and branded gifts are often referred to as swag. The promotional gifts have two main jobs. First, to attract people to your booth in hopes of getting one. Secondly, they should be useful to the recipient so that they are kept for a long period and used.
  3. Host contests or games at your booth. Attract attention to your booth and create buzz and even repeat visits to your booth with fun contests, drawings, or games. Make sure that the contest or game you run is relevant to your brand to help increase the brand recognition. Also be sure to check the rules of the host country, state, and province of the trade show to make sure that you remain in compliance with any rules, laws, and regulations regarding contests, etc.
  4. Demo your product or services. “Seeing is believing”, as they say. In most cases, customers need to see your product or service in action in order to understand it. Asking them to buy something sight unseen defeats the purpose of being there.
  5. Use Technology. A high tech booth shows that your company is modern and tech savvy. Utilising technology also builds confidence in your brand and credibility for your company. Demonstrations on tablets and hi definition video displays will showcase your products or services in a positive light. Using badge scanners and tablets for collecting booth visitor information makes data collection easy and enables automation.
  6. Stay Active on Social Media. Social media marketing can play a large part in the success of your trade show exhibit. You can use social media in advance, during, and after the trade show to engage potential customers, create a buzz, and increase your reach beyond the trade show audience.

Trade show booth success is very important for your business, so make sure to treat it like any other marketing and sales campaign. Plan ahead for your trade show, just as you would with any other marketing campaign and make sure to track and report the successes as well as the failures so that you can learn what works and improve upon the areas that did not work.


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