Tag Archives: trade show tips

  • Tips for Saving Money at the Next Trade Show

    Trade shows are a necessary part of many businesses; but they can be quite costly. Here are some ways to cut back on some of those costs without losing any of the quality and star power needed for a successful and efficient trade show. Buy used or refurbished exhibit graphics or design elements. Gently used or reworked exhibit materials can be significantly less money without missing any of the quality. Compare material options. Often times, exhibit and graphics designers will use the most expensive materials by default. Always ask for lower cost options. Most of the time, it won’t be cutting quality, just cost. Switch to digital graphics. Choosing digital graphics over print will cost less and last longer. Utilise free shipping options for new …

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  • 4 Ways to Use Social Media to Promote Events & Trade Shows

    Trade shows and other types of events can definitely benefit from social media. In this infographic we are featuring today, it outlines 4 ways that you can boost events using social media. Social media is so prominent in everyday life now that ignoring it as a way to promote your event can be more than just missing out, it can be a detriment. You need to be where the competition is; but more importantly, you need to be where your customers or attendees are. Engaging with them through social channels during an event can be the way to make it or break it. The Role of Social Media As you will see in the 4 ways to use social media to boost events, the engagement …

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  • 6 Tasks to Prepare You for Your Next Trade Show

    Much of trade show preparations have to do with logistics, product, and display. This is a great reminder to ensure that your marketing and staff are in place for your next trade show or exhibition event. Create a Clear Marketing Message A clear and consistent marketing message will help impress booth guests. Your staff and your presentation materials will all support the same messaging. It makes you look organized and customers can immediately understand what you are about. Gather Success Stories Testimonials, consumer reviews, and referrals help to show booth visitors why they should choose you over all the competition at the trade show. Create Realistic and Reachable Goals Setting goals helps everyone stay on track and also gives you a benchmark for measuring success. …

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  • Marketing Automation: Capitalising on Missed Opportunities at Trade Shows

    This trade show marketing infographic highlights the missed opportunities at trade shows that you are letting slip away by inefficient management of boost guest data. Trade shows may be an old school; however, they are still very viable marketing tools in the modern age. As long as you adapt technologically, capitalising on this sales medium is made easier and more efficient with automation. Who Attends Trade Shows? Trade show attendees are often the decision maker when it comes to purchasing for the company. If not the decision maker, attendees are definitely high up in the buyer decision maker process. Most trade show attendees go to the same event year over year and on average, attend over 3 trade shows each year. Almost every attendee (80%) …

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  • Trade Show Etiquette for Booth Staff

    Successful trade show exhibitors know how important staff training and booth etiquette is. The employees that are working in the booth are representing your company to the trade show attendees. Trade show attendees make up the most important buyers in your industry; they are the decision makers and the purchasing influencers. We have broken down this infographic into sections to highlight the details and tips on trade show booth etiquette. Trade Show Staff Appearance This may seem like common sense or second nature for most businesses and most sales people; however, it is something that still should be part of your training of trade show booth staff. Even in a busy and stressful trade show, maintaining appearance is very important. Booth staff should be easily …

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  • How to Be Seen: Outdoor Visibility Tricks for Businesses

    There are many different types of displays, signs, and techniques to attract people to your business. What really works? The answer is: it depends on your business. That means you should try a number of different things to see which works best for your business in your neighborhood and your community with your specific customers. Just because it works for one business, doesn’t necessarily mean it will work for yours, but you won’t know until you try it. The idea behind many of the different signs and flags are that motion attracts attention. What about the difference between a sign and hiring a sign spinner to stand out on the corner and get paid by the hour? A manager of a Dick’s Sporting Goods retail …

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  • Trade Shows Contests, Drawings, and Prize Giveaways

    One of the best ways to attract trade show attendees to your booth is by hosting contests, games, drawings, or prize giveaways. Remember to add colours, lights, and music to attract extra attention. Once your fun promotional ideas get visitors to your booth, then it is up to you to have a great sales pitch and adequate materials to convert the sale from there. If the prizes that can be won do not already have your company name and logo on them, then add in promotional products to your prize package so that the booth visitors will remember your company. What types of contests, games, or giveaways should you run? It depends on what type goes best with your company culture, products or services, and …

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  • 5 Tips for a Winning Trade Show Booth

    Sometimes success at a trade show for the exhibitor just comes down to bringing it back to basics and making a checklist for success and a winning trade show booth: Ask yourself and your management team: “What is the purpose of the booth?” Is your main goal at this trade show, expo, or convention sales, leads, educating your target audience about your product? Once you have identified the purpose of the booth, make sure that the booth is set up functionally to achieve your goal. Do you have enough sales people, enough promotional materials, or enough products? Make sure that you are in contact with the trade show management so that they have all of your requirements met such as power outlets, space, rug or …

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  • How to Save Costs When Exhibiting at a Trade Show

    There are quite a few different ways that you can cut corners to save money without compromising the quality of your trade show set up. Everyone knows that attending a trade show can be quite expensive and exhibiting at one is a significant cost. Of course, the goal for trade show exhibitors is to be able to gain new customers and make enough sales to cover those costs. Another option is to cut costs for exhibiting at trade shows. Cutting some corners and doing things with a budget in mind can lead to a more efficient trade show can result in a better profit margin. If your company exhibits at trade shows often, then getting a streamlines plan in place will result in lower costs …

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  • Tips for Attracting Buyers to Your Trade Show Booth

    Let us help you get creative with ways to attract buyers to your booth.Using signage, demonstrations, and presenters for your booth can go a long way towards bringing that much needed attention to your booth. Rather than mints or old candy, use creative promotional gifts to get their attention. Even though these tactics bring an added cost, the potential for sales can be great and is worth the investment. Signage is Important – Buyers Crave Information Bright signs with details on your company and information will help let buyers know what you are selling. Buyers’ time at a show is short, with many choices of what booths to visit; they need to make decisions on how to split up their time. You can save them …

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