How to Save Costs When Exhibiting at a Trade Show

There are quite a few different ways that you can cut corners to save money without compromising the quality of your trade show set up. Everyone knows that attending a trade show can be quite expensive and exhibiting at one is a significant cost. Of course, the goal for trade show exhibitors is to be able to gain new customers and make enough sales to cover those costs.

Another option is to cut costs for exhibiting at trade shows. Cutting some corners and doing things with a budget in mind can lead to a more efficient trade show can result in a better profit margin. If your company exhibits at trade shows often, then getting a streamlines plan in place will result in lower costs and a quicker set up when you re-use the same materials.

Here is a list of costs to evaluate and look for better deals:

• Travel Costs: Book plane tickets and hotel rooms early to save. Also monitor prices to see if they go down.
• Organize Your Employee’s Trade Show Schedule: Make sure that there are not double scheduled.
• Booth Set Up Labour Costs: Many shows are contracted with companies or unions and the rates will be less expensive during business hours on weekdays. If at all possible, do not have them set up after hours or on weekends when the rate could be double.
• Save Time: Have your plans, layout, and material ready for the set up crew.
• Get a Pattern Down: Once you have done a few trade shows, you will learn how to do things better, faster, and more efficiently.
• Right Down Problems: Make a list of problems or just things that could be done better. This will provide you with a continually better exhibit experience.