Monthly Archives: December 2012

  • Keeping Cool with a Neoprene 6 Pack Holder

    Choices You have tons of choices when it comes to your marketing plans.  You might be running commercials, you might have billboards, and of course you are doing your search engine optimization so that you stand out on the searches.  Along with all of that you need to have an organized promotional product giveaway plan. It’s Important For all your current clients having promotional merchandise to give to them as a thank you and a reminder to encourage them to use you again is a no brainer.  This is an essential part of your marketing plan!  Using this plan is also highly beneficial for the target market you are pursuing; it puts your business name right at their fingertips because you will always be giving …

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  • Step Out With A Promotional Pedometer

    Some Info When you are looking at a promotional product the very first goal to reach is that whatever item you choose is going to be a thing someone is going to use on a regular basis.  If they are reaching for it, or touching it, or looking at it all through the day then you have a winner in regards to usefulness.  This is crucial because if you give a person a thing they don’t have any use for it will get tossed or stuck in a drawer and that will not do your company any good. More Once you have determined an item is going to be highly useful then you look to see if it has space on which to print at …

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  • Do Celebrity Endorsements Matter?

    With a marketing budget that’s stout enough to go on television, marketers sometimes face the choice of whether to use a celebrity endorsement as part of their advertising. At first blush, this would appear to be a no-brainer. We live, experts remind us, in a celebrity driven culture where consumers are dying for a glimpse of their favorite celebs. Really? Then why are ratings for the Oscars–a sort of All-Star Game for celebrities–at historic lows? There are a plethora of questions that need to be asked whenever contemplating using a celebrity endorser. How popular is she/he? Celebrities are given a “Q” rating which measures their potential clout as advertisers. Of course, the more popular “Q” raters are already endorsing, which means their endorsement would have …

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  • Drink More Water and Stay Hydrated

    Do You Know What’s Going On? As you continue to search for strong marketing techniques there should always be an open option for promotional products.  There are pros and cons with all of them but in general, they are all useful for promoting your company.  It’s just a good idea to customize your choices based on your clients and prospective clients Look at Quality As you narrow the choices it is always a good idea to order some samples of each one you are considering.  This will be a big help to make good decisions about which promotional items to order.  You will be giving these away to clients so you need them to be of good quality and useful, otherwise they will be ignored. …

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  • Marketing With a KISS

    If you’re a marketer, most likely you’re using a Website to promote and market your products. You want to have all the latest bells and whistles on your site, but you don’t want to drive people away, because let‘s face it, when it comes to the Web you already forgotten more than some people will ever know. All Websites are different, some serve different purposes than others, and the subject matter may dictate how much–or how little–”style” a Website needs. All that aside, KISS. Which stands for Keep It Simple, Stupid. Of course, we’re not referring to anyone reading this as stupid, it’s just a colloquialism, if you will. It’s understandable that one would want as much “stuff” on the Website page as possible. After …

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  • “Realville” Tips for Trade Shows

    Although trade show attendees spend a lot time and effort focusing on preparations for the booth and activities in the hall, the fact of the matter is most savvy trade show veterans will spend as little time in the hall as possible, save for checking in to see that the booth has been put together properly and the booth staff are at their assigned stations. It’s also a good idea to do a walk around of the floor to buttonhole old acquaintances and check out the new competition in town. However, after that, many trade show attendees will consider the city their trade show. So, in addition to knowing everything about the state if the industry and what’s happening on the floor, it’s also imperative …

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  • How to Make Your Business Sing During the Holidays

    Ho Ho Ho For those of us who aren’t paying attention the holidays are upon us!  If you are in charge of acquiring the promotional merchandise for your company you need to step up the pace because your business has an excellent opportunity to acquire some extra attention during the holidays. This can work in a variety of ways, depending on the type of business that you are in. How, How, How? Most businesses, probably yours too, have a bunch of clients for which they are thankful.  This is then an opportune time to let them know how much you appreciate them for their patronage of your business or services during the past year. Pick a Good One When you are in a business setting …

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  • 5 Reasons to Use Promotional Merchandise

    Move On! Should you use promotional products in your business?  Yes and Yes! You have no excuse not to move forward and make this part of your marketing plan.  There is no logic in not taking advantage of one of the more popular and effective ways to make your business more well known. Choose the Most Useful Items Having promotional products in the marketing mix is fun along with useful because everyone wants to get something free.  Check out these reasons for using them: Simplistic and easy to begin using There are so many from which to use Each and every item can be customized to your specifications Suits every budget level The name of your business shows up all over the place Making this …

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  • 6 Smart Tips for Effective Public Speaking

    We marketers are expected to do it all these days–come up with creative ideas, put them into prose or better yet poetry, be social media gurus, and be effective public speakers. We may or may not be comfortable addressing groups of strangers yet, but there will probably come a time–at either at trade show, or a sales presentation, or a conference–when we’ll be called upon to inform, inspire, and entertain. Here are some tips to smooth the way: Size up the room. Have you ever been to a meeting where the room holds 100, but only 20 showed up? And they’re hanging on the back rows to beat a speedy retreat if the speaker is boring? The speaker has to tell the assembled to move …

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  • 6 Things They Don’t Tell You About TV and Radio Interviews

    With hundreds of thousands of print and online outlets, it’s almost inevitable that everyone will wind up with a microphone thrust under their chin or red light in their eye for at least a minute or so. Many of us spend considerable time and effort trying to get the media interested, so there’s a certain amount of added pressure when the media asks, “Can you be at the studio by nine?” Here are 6 tips to get the most from a few, fast minutes on the air. Arrive a few minutes early to get comfortable with the surroundings. Most radio and TV stations have a security/sign in drill. Radio interviews typically take place in a cramped booth where one might be elbow to elbow with …

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