Tag Archives: reputation management

  • Prevent Damaging Your Brand with Paid Advertising Best Practices

    Even when you are running paid advertising campaigns, you should be thinking about establishing and maintaining your brand. Following some of the best practices for pay per click marketing helps improve your ROI and it also instills confidence in shoppers at the same time. However, when things go wrong with your campaigns, not only does it hurt your chances of converting a sale, it also can hurt your brain and confuse your potential shoppers. Here are 3 tips for paid advertising to help maintain your brand. Be Consistent with Your Messaging: Continue that headline from your paid ads on the landing page. If the messaging is not consistent then visitors who clicked through might feel lost, but they can also lose faith in your brand …

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  • The Importance of Social Media Monitoring

    Once you delve into the world of social media for your business it is very important to start social media monitoring. Social monitoring allows you to keep track of what is being said to and about you on the various social channels. There are tools available that help you see what people are saying about your brand, who is using keywords you want to track, and quickly respond to those engaging with you on the various social channels. When choosing a social media monitoring tool, efficiency and accuracy are key features to look for. There are plenty of free tools available, some of them may have the features you need and some may not. There are also paid tools and programs that are usually more …

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  • How to Be Sure Your Social Media Campaigns Won’t Hurt Your Brand

    Social media is something that businesses and brands utilize to increase their brand awareness and spread the word about their business, increase reach, and even help with search rankings. However, social media can be a tricky beast for some businesses because of the very nature of social: people have their own opinions and can say whatever they want. Things people say will not always be in your favor; and that is an important fact to realize before getting involved in social media in the first place. It is also not a valid reason for avoiding social media marketing for your business. Why? Customers and other people are going to be talking about your brand on social media networks whether you have a presence there or …

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  • 5 Free Tools to Monitor Your Online Reputation

    One of the most important things for companies to monitor today is your online reputation. Knowing what customers, clients, and even employees are saying about your company is something that you need to keep on top of. Regular monitoring is the only way to get under a problem before it blows up into something unmanageable. Of course, setting up a core good online reputation is always the first step. Then monitoring is the next step; however, both should be continuously ongoing. Here are 5 free tools that will help automate monitoring of your company’s online reputation: IFTTT: IFTTT.com stands for If This Then That. It is a very handy website that allows you to make all kinds of what they call “recipes” that are automated …

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  • Reputation Management: Preventative Medicine for Your Business

    Many businesses don’t think of their online reputation until a problem arises. The key to solving a reputation management issue is by thinking about your online reputation before a problem arises. When it comes to reputation management issues, thankfully not all businesses will have a major media crisis to deal with. However, being prepared with a solid reputation management plan also means that a few negative online consumer reviews won’t end up hurting your brand. Here is a step by step plan to follow when setting up your own profiles and take charge of the online reputation for your business: Set up and fill out all of your own profiles. Setting up online profiles for your company is an easy task. You already know all …

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