Monthly Archives: November 2013

  • Developing Your Own Daily Deals Campaign

    Daily deals have been all the rage in marketing. It works for some businesses and for some businesses it has not been as successful. One of the ways to ensure that a daily deal offer works for your company is to do it yourself rather than going through one of the popular daily deal companies like Groupon or Living Social that take a piece of the profits. As long as you have an email list and social media channels, you can promote your own daily deals and keep all the profits. There are several different software programs available that you can utilise in creating daily deals or you can just come up with a calendar for deals and sending them out through your own existing …

    READ MORE
  • Your Clients Do Still Use Rulers

    Keep Your Focus You have great customers but you have to keep their respect and attention to retain them as your customer.  There are plenty of competitors out there who will try to influence them to take a look at their company. So continual marketing and relationship building has to be the focus.  It is a never ending cycle, to build the relationships and keep them going over time.  This is how any company moves forward and grows, maintaining the clients they have and reaching out to new ones at the same time. It’s a Learning Curve To keep your business in the limelight there must always be an ongoing review of the techniques and resources used for the marketing plans.  Within those reviews there …

    READ MORE
  • Display Your Name on a Mouse Mat

    Finding Your Way   Through the rise of digital communications and dependence we can provide many new ways for marketing your business. One of the many brilliant methods to utilize technology for advertising is to give out items related to technology and computers. Those items are really valued and something millions of people make use of everyday and something that needs to be replaced on a regular basis.   It’s Perfect   One of those perfect and valued tech items is the promotional Mouse Mat, this is a vital part in computing. Your computer’s mouse hovers on the mat, rendering it easier to move the mouse to get around all around your PC. Even people on laptops sometimes make use of a regular mouse thus …

    READ MORE
  • Making Your Trade Show Booth Special for the Holidays

    If your company is lucky enough to have a trade show booth at a trade show during the holidays, it is a wonderful time to be able to make your trade show booth stand out with some holiday magic! As with all businesses during the holidays, it is important to keep your holiday trade show display non-denominational so that it can appeal to everyone. Or depending on your business and company culture you can embrace a holiday important to your business or your customers. If you do have specific decorations that represent one holiday, make sure to have something to represent all of the holidays. Plan ahead for your new decorations and make sure that there are not any trade show restrictions and that any …

    READ MORE
  • Holiday Planning for Office Parties

    The holidays are such a festive time of the year. Celebrating with co-workers and colleagues is a wonderful thing to be able to do. However, office holiday parties often have to come with a lot of “office holiday party do’s and don’ts” as to not offend anyone.  Today we are offering some tips and holiday office party ideas that will appeal to everyone so that you can celebrate at work with the freedom and relief that everyone will enjoy. Be specific that your holiday party is not specific; as in not specific to any holiday, any religion, and is inclusive of everyone. You might even decide to not call it a “holiday party”. Instead names like “End of the Year Celebration” or just “December Office …

    READ MORE
  • Roll Out Your Name with a Roller Cooler

    All of It Is Your Choice Maintaining good brand recognition is essential to every business no matter what is happening in the economies. And every wise marketing or sales person knows that using promotional products is an effective and proven marketing method.  But in the promotional gift world, there is free stuff and then there is really good free stuff, and we know it’s essential to make good decisions about what and how you use the merchandise. Do It Over and Over Again Receiving free gifts is popular with everyone and if you have used promotional items before then you know the benefits.  However the repetition of giving out merchandise is the important aspect when it comes to increasing business for your company. Promotional products …

    READ MORE
  • Holiday Gmail Email Inbox Tips

    Many companies wait until the busy holiday season to send emails out or ramp up their email campaigns.  If that is the case with your company, there are some changes with email delivery, and especially with Gmail. Here are some helpful tips for getting your emails through the inbox and in front of the eyes of your customers. Gmail Inbox Tabs Gmail has separated their inbox into 5 different tabs  by default. The five different tabs are: Primary:  Messages from friends and family, as well as messages that do not appear in other tabs. Promotions:  Deals, offers, and other promotional emails. (This is likely where emails from your company will end up.) Social: Message from social networks, media-sharing sites, online dating services, gaming platforms, and …

    READ MORE
  • Caps are Wonderful Marketing Tools

    Exposing Your Business You know what you need to do so everyone will know about your company, it’s just that making all the decisions can sometimes be complex because you have many vehicles of advertising for more brand recognition.  However, the simplest and most popular marketing method is to use promotional products.  By picking a good and useful item, customizing it to what your clients would like, and then giving it away free to your target audience and clients will accomplish much for your company. From the Beginning If you decide to use promotional products we can help you choose the merchandise which will be most popular with your customers.  You always want to pick something they will want because it doesn’t help at all …

    READ MORE
  • How to Use Storytelling to Convey Branding

    The social atmosphere that is available to businesses makes branding that much easier when you use storytelling to help get exposure and develop your brand. Stories can really help get your brand message across and social media can help you do it. Writing blogs and press releases also are other ways to let the public and your customers know what your company’s story is. However, just like with most things in life, actually showing people what you are about is the best way to convey messaging. Your company message and story can be told through the quality of the products or services you put out. Word of mouth from employees and consumers who receive this messaging can be your best communication vessel. Photo Credit: SearchEngineWatch.com …

    READ MORE
  • Post It Notes are Great for Marketing

    You Have to Market Your Business Marketing has to be done in every type of business and industry, it is the lifeblood of business. The budgets are always a consideration though and we know you spend a great deal of time paying attention to that so as not to spend too much on your advertisements.  But we also know that promotional products are a good investment for all companies.  We know this because we talk to hundreds of companies every day and we help them figure out what it is they need to make a good impression on their clients. Is an Easy Thing to Do Using our expertise can make your thought processes simpler, we know what companies need and prefer and you will …

    READ MORE