Monthly Archives: November 2014

  • Seth Godin on the Future of Marketing

    Seth Godin recently was one of 6 marketing visionaries to participate in an ebook published by The Economist Intelligence Unit and Marketo. Here are 5 points from the interview with Godin about the future of marketing. Marketing is About Everything. Godin explains that up until the last 20 years, marketing and advertising was the same thing. In the last 20 years marketing changed from the strategy of old, which was to interrupt people from what they were doing and is now involves everything. Marketing is about everything. It’s a conversation with customers; you are telling them what they should expect when dealing with your business. Make Things That Matter. Godin explains that the marketers that are the most effective will know how to distribute their …

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  • Sticky Notes Always Save the Day

    Easy Marketing You can make marketing your company difficult and expensive or you can make it easy and budget friendly, it’s up to you. We know you can only commit a certain number of dollars in the budget to marketing so to make it easy on the budget and on you, promotional products should be on the table. Move Along We know this is a fact because it’s what we do, talking to lots of businesses just like yours, helping them discover the variety of products available to help them increase their brand recognition. Our expertise can make your thought processes simpler, we know what companies need and literally walk them through the process to acquire it. All you have to do is agree to …

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  • Is Social Search Replacing Your Google Traffic?

    With the algorithm changes that Google is making combined with the rise of social media, many companies are seeing social channels as their top referrer. A place previously held by Google for almost every site, all the time. With this new trend, it can actually benefit your business if you play to your social strengths. Your social channels can be an extension of your website. Engaging content is the key to driving traffic from social media posts to your website. When your content is well written and engaging, you will bring return traffic to your website from the posts you make on your social channels. Another channel that can drive traffic to your social channels or your website is email. Building your followers and fans …

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  • Photo Mugs Tell a Story

    You Can Control It You have to keep up with your clients and be aware of their needs and wants in order to win them and keep them as your clients. Even if you are the best marketer you need tools and methods to help build and maintain relationships with your customers and future customers. There are plenty of things to investigate and try but we are certain you will find promotional products to be your very best answer to your marketing needs. It Should Be Simple We are in the promotional products business and know they will be the effective and budget friendly method you need to grow your business. We work on this every day with other clients and we are glad to …

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  • 5 Tips for Paid Marketing Beginners

    Are you just starting a paid marketing or pay per click campaign? It can be a daunting task, but paid marketing is on the rise. Many companies are turning to paid campaigns for social media as well as the search engines. Setting up a new Google or Bing paid search campaign is pretty simple. However, there are quite a few nuances that can help save you some money and some headaches. Paid campaigns don’t have to have million dollar budgets. In fact, you can start out as small as $100, or even a test sample as low as $20 or $50. The low risk of a low budget can help you get started and give you some reassurance that you aren’t going to lose your …

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  • Tri Highlighters Color the World

    Make It Simple for You Every marketing plan will need tweaks and changes as the business grows, and as the marketing options increase. As the marketing manager you have to be aware of your options, using those which are the most cost effective for your business. Using promotional products has always been the most powerful and budget friendly method of marketing, and we recommend you have them as part of your plan. We can help make your business name widespread, therefore increasing your business. Finding the Right Products We know there are some products every business will use regularly, and we recommend everyone have those in their inventory. A new item we really enjoy right now is our promotional Tri Highlighter, a fun variation of …

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  • Social Media Trends to Watch for 2015

    As the end of the year nears, we start focusing on reviewing the popular trends from the past year and looking ahead to 2015. Think about what themes you have seen in your marketing plan and what has worked, what fell short. What will you change for next year? Here are some trends to watch and consider for your social media marketing plan moving into 2015. “Mobile First”: The first and most important trend to think about for the immediate future is changing your web design to accommodate more mobile visitors. As mobile use is increasing, mobile search is actually overtaking the amount of searches performed on desk tops. For this reason, a mobile first strategy means reversing the strategy and creating your design for …

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  • Get the Look with a Ruga Knit Beanie

    You Know How to Go While you evaluate which marketing techniques you will use you need to always keep the budget in mind. A proven effective technique to use which will be easy on the bottom line is to give out promotional products to your clients. We have quite a large number of powerful products which will give your business more exposure and create name recognition. We can help you to narrow them down to the products which will work best for you, then help with customising it. It’s Your Marketing You know what will work best for your business but we know some of our items are a little more loved than some of the others. One which is a favorite no matter what …

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  • When Should Your Company Start Celebrating Christmas?

    This is an interesting question posed by Australian firm Digital Tiger earlier this week. In America, Christmas celebrations usually begin after their Thanksgiving holiday, which falls on the 3rd Thursday on November. They are even struggling there with people or brands starting their advertising too soon. For us here in Australia, Christmas celebrations or decorating typically begins when the schools are out for summer break sometime at the beginning of December. Businesses can start getting into the festive mood around that time if not a week or two earlier. It really depends on your company culture, but remember that festiveness helps morale and everyone tends to be happier when there is something to celebrate. Of course, your public facing celebration is different than your marketing …

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  • Help Out with Automotive Accessories

    It’s Always Your Turn If you handle the marketing for your business you know it’s always decision making time when you are constantly evaluating your marketing plan. You know that every business has to find a good way to keep their name front and center. They also have to keep their clients and target audience in mind as they make decision about these issues. In order to accomplish this goal promotional products have traditionally been a successful way to grab the attention you want for your name and brand. Choose Wisely for Impact You have a huge range of choices within our inventory which will match any size budget. We can help you look through our products but there are some small items which are …

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