Is Social Search Replacing Your Google Traffic?

With the algorithm changes that Google is making combined with the rise of social media, many companies are seeing social channels as their top referrer. A place previously held by Google for almost every site, all the time. With this new trend, it can actually benefit your business if you play to your social strengths. Your social channels can be an extension of your website. Engaging content is the key to driving traffic from social media posts to your website. When your content is well written and engaging, you will bring return traffic to your website from the posts you make on your social channels. Another channel that can drive traffic to your social channels or your website is email. Building your followers and fans is a process and different audience and traffic will come from a variety of sources. Social communication can help bring traffic to your website and can replace much of the lost traffic from Google. In many ways, social traffic is better for your website because they can be more targeted, resulting in visitors more likely to convert on your website. If you want to target different demographics, this can be achieved with different social networks. Younger traffic can come from Instagram, local traffic from Google Plus, and Facebook or Twitter can allow you to find different types of consumers based on specific actions, keyword searchers, or followers. Because all of these different social channels allow you to target very different demographics of potential customers, it increases your reach. In addition to that, you can supplement your organic social posts with paid campaigns that are extremely targeted.

What do your analytics look like? Has traffic from social channels increased compared to 3 months ago, 6 months ago, a year ago, or more? If you haven’t yet decided to reach out to potential website visitors using social media, we hope this might prompt you to do so and expand your reach and traffic too.