Tag Archives: marketing advice

  • Collaboration Tools for Your Team

    We always hear that “communication is key” in business. Is communicating with all of your team members or employees a challenge? Are you communicating enough and efficiently? We have compiled a list of collaborative tools that are all free and will help improve communication across all departments and locations for your business. Skype: You may think of Skype as a way to communicate with family and friends, but it works the same way for office mates that might be working from home or in another office. Sometimes you need to see someone face to face in order to have the result of better communication and fewer misunderstandings. Skype is FREE to use, even across states and countries. Dropbox: This cloud storage tool is great for collaboration. You …

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  • Funny Signs that Can Attract Attention for Your Business

    If humour is done right, signs can attract customers and attention to your business. Of course, it can also go very wrong, so before trying humorous signs you might want to test them out on a small sample test market. Here are some examples of businesses that got their funny signs right. This sign from Taco Bell can show potential employees that their boss and the restaurant have a sense of humour. Duelling signs is risky, but it can bring attention to both businesses. This is one way to attack the competition. This sign is on a church. Signs with humour can be a great way to gain new parishioners. Another idea from a church to entice attendance with humour (and a little bit of …

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  • Predictions for Business and Marketing in 2014

    Photo Credit: SmallBizTrends We have compiled some predictions for 2014 from different respected sites about online business. Business trends were compiled from PRWeb, SmallBizTrends.com, and American Express. Business & Marketing Trends to Watch for 2014 Niche Social Media Sites: You can reach customers by separating yourself from the sea of other businesses competing for attention on larger sites like Facebook and Twitter. Instead, try to connect with customers on Snapchat and Vine. Visual Social Media Sites: Along the same lines of the niche social sites trend is the visual social media sites. They will continue to grow in popularity, so if you are not on at least some of the following sites, you should start: Snapchat, Vine, Pinterest, Instagram, and Pinterest. Location-Based Targeting: Think small …

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  • How Your Website Looks on Different Devices

    Are you wondering if you website is visible on all size devices? There is a handy free tool called ScreenFly that shows you what your website looks like on a number of different devices. Simply enter your URL into the screen and then you can select the type of device: computer screen, tablet, or smartphone and see if your website shows properly on each device. A drop down menu will appear for you to choose each device. What should you do if your website does not show properly on all of these devices? The answer is that you need a responsive design, which is a style of design that shrinks to fit on any size screen and also ensures that your website can be navigated …

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  • How Taking Email More Seriously Can Propel Your Career

    Email is an everyday task for most working adults. For most of those people that use email as a form of communication daily, it is also a chore and often a nuisance. Because of the “everyday status” many have gotten away from treating email as a formal form of communication. Today we will cover tips to ensure that your emails make an impression instead of just getting a point across. Treat Your Email Like a Formal Communication:  We know it is easy to take email for granted. We tend to rush through with quick responses instead of taking email communications more seriously; when composing emails do not use abbreviations or Internet slang.  Think of it more along the lines of how you would write something …

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  • 10 Unique Business Card Designs

    Make your business cards the centre of discussion. Even if these pretty unusual business card designs don’t apply to your business specifically, they might inspire you to create something new and exciting. Unique cards can help your company be remembered and help with branding. Some of our promotional products can even be used in place of business cards. Here are 10 ideas to help you think out of the box: Business Cards that Contain Something you sell or that represents your brand: These are better than completely edible ones, which will be gone soon!     This blooming card is a great way to “stick out” above the rest. Perfect for florists or gardeners, but really can be tied into a number of different themes. …

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  • How to Use Sumopaint for Photoshop Quality Image Editing for Free

    Do you need to create graphics and edit photos for your business? Photoshop is a very popular photo editing and graphic design program; however it is quite expensive. However, it is so well-known that many people use the term “photoshopping” as a verb to mean editing photos on a computer.  There is a free program called Sumopaint and is a Google Chrome application that has many of the same features as Photoshop but is completely free. Here is how to download Sumopaint and edit photos and create graphics for free: The free version of Sumopaint is accessed through the Google Chrome browser. Once you have Chrome installed and a new tab open, click on the Web Store link in the bottom right corner. Find and …

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  • Upcoming Business & Marketing Events in Australia

    There are many different business and marketing events happening in Australia all the time and we wanted to highlight a few upcoming events for you that you might want to add to your calendar if they are happening in your area. These different business and marketing events are great places to learn best practices and meet new colleagues, connections, as well as potential clients or customers. Melbourne SEO Meetup 10 July 2013, Melbourne SEO stands for Search Engine Optimization.The group share tips and advice on becoming a better web marketer or developer (whether you are a sole trader or part of large agency). This group meets on the second Wednesday of the month, it’s free to join.   2013 IAB Australia Awards Ceremony 11 July, …

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