Tag Archives: trade shows

  • Popular Trade Shows in Australia

    Australia is a diverse continent and because of that, you will see that the most popular trade shows in Australia vary greatly as well. Here is a list of some of the most attended trade shows across Australia: Photo Credit: Irishtimes.com Sydney International Boat Show: This convention takes place in late July or August each year at the Sydney Convention and Exhibition Centre & Cockle Bay Marina at Darling Harbour. This show brings boating enthusiasts, buyers and sellers from all over the globe together in one place. Good Food & Wine Show: This show takes place across the country at different times in different cities. This show filled with gastronomical goodies travels to Adelaide, Brisbane, Melbourne, Sydney & Perth. The shows appeal to foodies, chefs, …

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  • CES (Consumer Electronics Show) 2014 Trends to Watch

    Las Vegas is hosting the annual Consumer Electronics Show in the USA this week. It is one of the largest and most popular conference and exhibition shows in the world. This year, over 3,000 exhibitors have the latest and greatest innovations in electronics on display and on topic this week. Every year, CES, features the biggest new trends in technology. CES is a combination of information and learning conference, press centre, and exhibit floor. Here are Four Trends to Look for at CES: Wearable technology. Everywhere you look at CES there is new wearable tech innovations. These devices are trending and becoming more main stream. We are not quite at the point of augmented reality tech, like the famous Google Glass. Most of the wearable …

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  • Internet Retailers and eBay Sellers in Australia Prepare for the 8th Annual PesA Internet Conference

    The countdown is on for the 8th Annual Internet Retailers and eBay Sellers Internet Conference. This is an educational event with great opportunities for networking as well as learning the latest and greatest about selling online from international experts. PesA is a 3 day event held in the state of the art technologically advanced Gold Coast Convention Centre. It is located right along the east coast of Queensland in BroadBeach. Over 1,000 attendees are expected already. The regular conference is March 28 – 30, 2014. In addition to the 3 day regular conference, which will include speaker sessions, networking, and an exhibition hall; attendees will have the option to register for pre-conference workshops. The pre-conference workshops give you the chance to delve deep into a …

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  • Trade Show Marketing for the 5 Senses:

    For most trade show exhibitors, the trade show gives you the chance to interact with your customers, so make sure that your marketing tactics appeal to all of the 5 senses. Sight: Of course, sight might be the most obvious of the senses to appeal to at a trade show. Make sure that your trade show booth is visually appealing and informative. Smell: Scent is a great way to communicate and influence emotion as well. Here are some details on scents and their emotional effects from the Scent Marketing Institute. SCENTS AND THEIR ASSOCIATED EFFECTS Safety, security and nostalgia: Talcum powder Increased alertness: Peppermint, citrus Relaxation: Lavender, vanilla, chamomile Perceiving a room as smaller: Barbecue smoke Perceiving a room as bigger: Apple, cucumber Be more open to buying expensive furniture: Leather, …

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  • Upcoming Business & Marketing Events in Australia

    There are many different business and marketing events happening in Australia all the time and we wanted to highlight a few upcoming events for you that you might want to add to your calendar if they are happening in your area. These different business and marketing events are great places to learn best practices and meet new colleagues, connections, as well as potential clients or customers. Melbourne SEO Meetup 10 July 2013, Melbourne SEO stands for Search Engine Optimization.The group share tips and advice on becoming a better web marketer or developer (whether you are a sole trader or part of large agency). This group meets on the second Wednesday of the month, it’s free to join.   2013 IAB Australia Awards Ceremony 11 July, …

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  • Popular Trade Shows in Australia and around the World

    Trade shows, also called expos or fairs,are world famous and the best way to see industry specific innovations, products and catch first hand glimpses of the future of that particular industry. It is an important part of many business’ shopping and product sourcing as well as education. Here are 5 of the top Australian Trade Shows: CeBit: The largest business and innovation trade show that takes place in Sydney’s Darling Harbour. Technology Trade Fair for the Information Communication and Pro AV System Integration Industry: Wins the award for the longest name, but it pretty much describes what it is. Australian Tourism Exchange: The leading trade show for tourism in the southern hemisphere. Sydney Boat Show: A very popular show for boat enthusiasts, and in addition …

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  • Trade Show Tips:

    Attending trade shows is a great way to find vendors and learn industry trends. Take the hassle out of trade shows with our easy tips of what you can do to make your trade show as successful as possible. Make a schedule: call ahead for appointments and schedule as many as possible.   Review the agenda and map of all the vendors.Plot out where you will go, leave extra time for meals, bathroom breaks, and any other unexpected appointments that might take up some extra time. Prioritise who you want to or need to see, to make sure that gets cross off the list first.   Pack extra. Bring extra clothes and extra shoes just in case, you do not want to be left in …

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  • Dealing with the Competition at Trade Shows

    A recurring feature of trade show life is figuring out how to deal with the competition that you are bound to run into. I mean there they are, the Uniblab Corp. with their $35,000 Skyline booth, a large plastic blinking blimp that’s floating majestically over the hall, and a booth staff that resembles the cast of 30 Rock. My first instinct is I want to learn as much about them as I can–some information is always better than no information. I want to see their booth promo in action, and even put in an entry for that new Mini Cooper they’re giving away. Wouldn’t that be sweet? Of course, they may already know you from appearances on panels and other industry events, so in this …

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  • “Realville” Tips for Trade Shows

    Although trade show attendees spend a lot time and effort focusing on preparations for the booth and activities in the hall, the fact of the matter is most savvy trade show veterans will spend as little time in the hall as possible, save for checking in to see that the booth has been put together properly and the booth staff are at their assigned stations. It’s also a good idea to do a walk around of the floor to buttonhole old acquaintances and check out the new competition in town. However, after that, many trade show attendees will consider the city their trade show. So, in addition to knowing everything about the state if the industry and what’s happening on the floor, it’s also imperative …

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  • 8 Great Tips for Trade Show Attendees

    Attending a trade show doesn’t automatically mean you’ll need to be an exhibitor. It may be that it’s a new show, and you or your company want to check it out to see if it’s worthy of your participation. Or, it may be a show outside your normal area, but you have clients in this industry and this is a good place to catch up with them and find out why they’re at this show. Here are a few tips to make your trip a success. You might want to schedule a “fly by,” where you fly into town in the morning, do the show, and fly out at the end of the day. Obviously, since you’re only going to be on the ground for …

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