Monthly Archives: September 2012

  • Perth Home Buyers Are Wired

    WA Housing Centre says its houses will now have all the necessary cabling and infrastructure for the National Broadband Network (NBN). This means that first home buyers won’t need to worry about whether their street has been connected to the NBN. The NBN helps provide high speed broadband at competitive prices throughout Australia. The full range is broadband digital service is becoming available in Western Australia for the first time. Widespread access to the NBN will be granted across Australia over the next 10 years, however first home buyers who purchase a home from WA Housing Centre won’t need to wait for the government established company to install the wiring. “Installing the wiring and infrastructure for the NBN is a natural choice for us. Because …

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  • Western Brands Target “Asianized” Market

    The size of the global middle-class is forecast will grow from 1.8 billion in 2010 to 4.9 billion by 2030 – with 85 percent of that growth coming from “Asia1.” This segment will not only hold higher income but also bring to the table a more evolved appetite for consumer products. This phenomenal growth is spurring global marketers to introduce brands that cater exclusively to Asian markets, according to global marketing consultants Spire Research. In 2010, Levi Strauss launched its Denizen denim brand in China to cater to budget-conscious consumers outside of the country’s booming first-tier cities. Burberrysells its Blue Label brand of clothing and shoes (which are not positioned as “lower-quality”) almost exclusively in Japan. The aim has been to offer more fitted and …

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  • Does Google Lag in Converting Looks to Shares?

    Recent research suggests Google + may be a laggard in converting lookie-loos into sharing customers, compared to other popular Websites. The results were compiled into a infographic by Australian firm allinforgraphics. The research was conducted by umpf.co.uk. Here are the highlights: Google+ claims 170 million users, versus Facebook’s 900 million plus users, LinkedIn’s 160 million users and Twitter’s 140 million users.  The research took the number of shares for 100 online stories from each source listed above. Not surprisingly, Twitter–because of its ease of use and immediate-ness, led the pack with 197 shares; Facebook came in second with 41; LinkedIn took the bronze with 15.2; and Google+ finished out of the money with a mere 6 shares. Compared to Google+, LinkedIn users were 2.5 times …

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  • Swinging With Promotional Umbrellas

    Of all the promotional items available to you to use to market your company one you should seriously consider is the promotional umbrella.  This is something everyone will need and use which is the best criteria for picking promotional products.  You always want to choose something that people will really need and actually put into use. Umbrellas provide a huge surface for all the logo and marketing material you would like to share with your target market audience.  This is the space you always want when you are looking at promotional items.  Choose some really great colors and a whimsical character or two and you will be offering the umbrella everyone wishes they had. Promotional umbrellas are not just for the rainy days or climates; …

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  • Australian Firm Wants to Put You in the News(room)

    It’s an new age problem. How do entrepreneurs get their message out in a world already crowded with thousands of channels, and millions of websites all clamoring for attention? Is it better to stake your little island and think of a way to draw customers to it, or is it better to climb aboard the crowded portal and hope somebody notices. It’s still an issue, but at least one Adelaide marketing company has developed a concept that allows businesses to deliver their message for a fraction of what it once cost. The idea is called a Video Newsfeed and it entails businesses delivering their message in a newsroom setting and having it broadcast to the world. Video Newsfeed was developed by Craig Douglas, CEO of …

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  • MakeFriends: ‘Net Romance Plus GPS

    A novel iPad app is trying to link the ease of meeting online with the far trickier proposition of the live first date. As a GPS Map based social networking system for the iPhone, iTouch and iPad, Friends can see and reach out to thousands of local people. This finally makes local meet ups possible for dating or making friends. Users may create extensive customizable profiles to find and attract those they are interested in.

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  • Why Promotional Mugs Rock

    All promotional items have benefits to them, but people have a special place in their hearts for the promotional mugs.  These mugs are a great way to spread the word about your business while providing a nice warm beverage for their owners.  Almost everyone walks around with some type of beverage container in their hands, and this is a great opportunity to spread the word about who you are and what you do. The logos and words applied to the mugs needs to be large and clear for anyone to read, even from a distance.  If there are mugs on every desk in the office,then everyone who is walking by will see it, this includes employees along with vendors and visitors to the business. If …

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  • Australians Take to Online Shopping

    Although some regions of Australia are still in the process of getting online, it’s fair to say that Australia is an online nation, and that Australians have not shown any hesitancy to shopping online on their laptops, tablets, or smart phones. Infographic Credit: NerdGraph A series of studies have put some numbers to Australian love for the Internet and online shopping. The full version can be found by clicking the thumbnail above, but here are the highlights:

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  • Check Out Promotional Pens

    Everyone loves to receive gifts and goodies, and most people view promotional pens as a gift; they don’t realize all the good marketing that goes with that pen.  These pens are the easiest, simplest item to give out in order to promote your company, and there is no one around who doesn’t need another pen. We all like to have a multitude of pens around so that we can grab one at a moment’s notice to write down an idea or pass along a number. The trick is to give out the promotional pen everyone wants to use. You need to order some samples from different promotional companies so that you get an opportunity to actually use them because that is going to be the …

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  • Aussies Migrate to Net Sites, Social Media

    Recent studies show Australians embracing the Internet, as well as popular international sites and Australian news and entertainment services. The results have been collected in a handy infographic here.

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