Monthly Archives: November 2012

  • Cool Off With a Chill Bucket

    Moving Forward If your company has been using promotional products within their marketing plan for a while then consider yourself a success.  But you may run into a wall or reach a plateau where giving away the promotional items doesn’t see to work like it did in the beginning.  This can happen if you typically are handing out the smaller items such as pens and magnets.  Your business may need to take a look around and see if there are some other items which might have a new impact. Something Different One promotional product that might be successful for you as a new giveaway is the promotional chill bucket.  These are new on the scene and have a good potential to be influential with your …

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  • 10 Timely Tips for a Successful Trade Show

    Whether you’re a newbie or a trade show veteran, it’s hard to think of everything when preparing to go to a major trade show. At times like these, it’s best to have a master list of things to be checked off and hopefully no longer worried about. Whether you’re the supervisor, a solo, or a marketing department manager, you’re likely to run up against some form of trade show management. Here are some tips to make the task easier:   1. Make a complete to-do list–your “battle plan.” Break it down into distinct categories such as booth, staff, or demo.   2. Become buddies with the event organizer. A no brainer. The organizer knows everything about the show from the number of participants to the size …

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  • Protect Your Laptop or Tablet

    Marketing Plus To use promotional products in your marketing plans means you are increasing your name recognition every day.  Having promotional giveaways available for your clients is a popular and highly effective method of making your business name better known.  So by participating in this aspect of marketing your company is probably always on the lookout for new products. What Else? While you take a look remember that the most effective products are those which are useful to the recipient and also have space to print logos and business names.  A product that meets this standard and is becoming increasingly popular is the promotional notebook sleeve.  In this day and age is appears everyone is moving towards using tablets as a secondary or even a …

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  • Focus Groups — Your Own Reality Show

    Focus groups can provide us marketers with an up close and personal view of consumers that is second only to being with them in their homes. Focus groups generally gather a groups of consumers–12 is a good number–to talk about a product or a company’s marketing program. The group should, from invite to debrief, be as “objective” as possible, so that it does not look like the focus group is a “set up” for the marketing of the product. The reason for this is not that you don’t want to sell, but that you want “honest reactions”–or as honest as possible–from the consumers gathered. Focus groups can be risky. Marketers might gather a focus group only to hear their product being slammed in the meeting …

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  • Check Out this Tasty Promotional Product

    Want To Try? Of the tons of promotional products out there some are a little more special and sweeter than others.  This is not to say that your typical promotional pens and mugs are not really rockin’ products because they certainly are, but there are some items which are a bit different.  In your business you may have the ability and latitude to use some merchandise that is a bit outside of the norm. Have Some Fun Bringing some new and yummy promotional products will be a very nice surprise for your clients and prospective clients.  One of the more delicious of these items is the M & M’s in a Drum, a cheery little see through round container filled with the yummy candy we …

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  • All in for Cause Marketing

    According to a recent survey, 83 percent of consumers have a more positive image of a product or company when it supports a cause they care about. The Cone Cause Evolution Study also indicates 88 percent of Americans say it is acceptable for companies to involve a cause or issue in their marketing, 85 percent of consumers have a more positive image of a product or company when it supports a cause they care about, and 90 percent of consumers want companies to tell them the ways they are supporting causes. The survey also found that consumers will even switch products based on cause marketing. Eighty percent of Americans are likely to switch brands, about equal in price and quality, to one that supports a …

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  • Sign Up for Promotional Coasters

    Get Noticed For many years food industry businesses have used tons of promotional products to push their names out in front of the public.  Nothing has been used more around this industry than the promotional coaster.  These reliable work horses of the promotional products arena are implemented almost daily in hundreds of eating and drinking establishments around the world. All You Need As a business looking to make your name more prominent the promotional coaster may be all you need to invest in.  These coasters are usually lying around everywhere so are very noticeable to the patrons, and many people like to take them home to make a collection. These are just a couple of the reasons the promotional coaster would be a great reminder …

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  • Fear Sells, for a While

    Anyone with a remote control in their hand can attest to the undeniable truth that fear sells. Some industries lean on the fear button more than others and some exclusively, but Franklin D. Roosevelt was absolutely wrong when he declared “the only thing we have to fear is fear itself.” Your garden variety commercial for gold, for example, is driven by fear of economic collapse. The insurance industry is entirely based on fear of the unknown, and there’s plenty of that going around these days too. The pharmaceutical industry reminds one of the Charlie Brown joke about which is his fears is depressing him, when his psychiatrist Lucy asks, “How about pent-a-phobia? Do you think you have pent-a-phobia?” When Charlie Brown asks what pent-a-phobia is, …

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  • Promotional Travel Mugs Save the Day

    Finding Your Way Your business name is one of the most important things to base your marketing around.  By having a highly recognizable name you are already far ahead of everyone else.  The most effective and popular method to reach this type of recognition is to use promotional products in your marketing.  The use of promotional products is well known to be helpful in growing a brand name. Try Some There are quite a few promotional products companies available to provide products.  But there are only a few who have customer service departments who are helpful in guiding you to good products and providing samples of those items.  One of the most used promotional items is the promotional travel mugs because they can be used …

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  • Show Your Appreciation

    Everywhere you go, people feel unappreciated. Another day, another dollar at the job. I spend thousands of dollars with these people, and what have they done for me? “Nobody even knows I’m here.” You may have heard these sentiments. You maybe have even thought these sentiments. From a marketing perspective, it’s not good to have so much under appreciation out there. Just for fun, and in light of Bing’s “Bing It On” search engine challenge, I binged and googled “people feel under appreciated.” The result? Google yielded 3.7 million hits, and Bing 2.18 million hits. That’s a lot of under appreciation. Many of the responses are articles that are supposed to help the person feeling under appreciated (as if there’s something wrong with them) and …

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