Tag Archives: linkedin

  • How to Set Up a LinkedIn Company Showcase Page

    Company Showcases Pages are one of the best expert tips for helping your business gain exposure for free on LinkedIn. These pages are very easy to set up. LinkedIn describes a Showcase page as way to “extend you Company Page presence and focus your message to engage specific audiences.” Each company can create up to 10 Showcase Pages. Three main objectives for Company Showcase Pages are: Create a dedicated page for each aspect of your business with its own message to share and audience to share with. Give LinkedIn members a chance to follow the aspects of your business they value most. Share focused content to build a relationship with your specific audiences.   Creating a Showcase Page is extremely easy. Here are 7 simple …

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  • More Expert LinkedIn Advice

    Last week, we featured 5 expert tips for LinkedIn users. Due to the overwhelming success and feedback from this post, we decided to give you 5 more expert advice tips to help build out and grow your LinkedIn profile. Add SlideShare to your LinkedIn Profile. You may or may not be familiar with a site called SlideShare.com. This site allows you to upload your Power Point presentations and house them online. Now, Slideshare and LinkedIn have made it very simple to share your latest SlideShare presentation right on your LinkedIn profile page. For instructions how, see the SlideShare Blog. This is a very new feature that was just announced earlier this month, so hurry and be one of the first in your network to take …

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  • 5 Expert LinkedIn Tips for Businesses

    LinkedIn has been the social network for business professionals since its inception. It remains one of the best ways to connect with business professionals online. It is also well known for connecting job seekers to employers. In addition to mining leads on LinkedIn, there are other ways that businesses can connect with other businesses, organizations, groups, and professionals. Here are 5 expert tips to help businesses leverage better connections through LinkedIn: Use LinkedIn’s publishing feature. When you use LinkedIn’s new publishing option, your article or post is syndicated throughout your network and groups on LinkedIn. The added amount of exposure that this benefit brings in is well worth the time spent writing the article. Add video to your business profile on LinkedIn. Video enhances your …

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  • 5 Ways to Best Use Your New LinkedIn Cover Photo

    If LinkedIn is important to you, there is now another reason to upgrade to a premium LinkedIn account. If you find leads, look for work, or search for potential new hires on LinkedIn, a premium account which starts at $7.99 per month is well worth the features that come along with it in addition to the new cover photo option. If you are not a premium user and don’t feel the need for the upgrade, the cover photo feature will be rolled out to all users in the next few months. The new, larger and customisable cover photo allows you to make a bigger and better impression on potential new and existing LinkedIn connections. Here are 5 examples to get the most out of your …

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  • 5 Expert Tips to Improving Your LinkedIn Networking

    Are you getting the most out of your LinkedIn connections? If you talk to anyone who is very active on LinkedIn they will tell you how valuable of a tool it is to them. The key is “active”. It is one of those things that you get back what you put into it. Fortunately, that does not necessarily mean that you have to spend hours a day on the business social network mining the data there. Instead, if you spend your time wisely optimising your profile and using expert tactics to make and meet connections, then you can capitalise on LinkedIn. Several months ago we wrote about 10 Tips for Optimising your LinkedIn Profile and now, we have 5 more tips, this time it’s more …

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  • Social Media Tips to Create Buzz at Your Next Trade Show

    Social media marketing should already be a big part of your marketing plan for your trade show. If it is not, it is definitely time to start incorporating it into your regular trade show routine. Here are some infographic tips to help you prepare for social media at trade show with some tactics and ideas to be executed both before and during the trade show or exhibition event. Ideas for Trade Show Promotional Gifts Giving away branded gifts or promotional products is still an important strategy for trade show vendors. Tie in your promotional product giveaways into social media to help add to the marketing and tie everything together. The 5 main goals for your take away should be: Increase your brand. It has been …

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  • LinkedIn Adds Sponsored Posts to Member Feeds

    LinkedIn recently rolled out sponsored posts that now appear inside member’s feeds along with updates from the people they follow on the professional social network. This presents a great opportunity for businesses to reach targeted individuals in a focused way since they are already engaged and reading updates. The sponsored posts appear in desktop and mobile versions of LinkedIn. The reason they are highly targeted is because they are based on content, so they blend into the LinkedIn stream. Matt Tindale, director, marketing solutions in Australia and New Zealand for LinkedIn explains, “Our goal is to develop a definitive professional publishing platform and create opportunities for marketers to drive business results by sharing relevant content with our members.” To give you a better idea of …

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