Monthly Archives: January 2013

  • A Picnic Bag Keeps You Organized

    Keep Moving You have to find the best way for your company to grow over time, and that always means some sincere time spent marketing.  It is essential to the life blood of your company, to keep more new business coming in time and time again.  You have to continue to recreate yourself to keep it all fresh and vibrant. New and Different What you have to do is to continue to offer new and different varieties of items in promotional product giveaways.  This is what will keep your customers always thinking of your company and placing orders for your products or services.  Your clients love getting these products and will continue to be loyal when you think of them! Good Ideas There are many …

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  • Carrying Ease for Your Laptop

    Reaching Out Your marketing plan continues to evolve every day as you focus your energies in one direction or another.  That is the way it should be because you have to continue to grow your business.  An excellent method for making business grow is to increase your name recognition and that is easily done by using promotional products. Look Around While you probably already are handing out pens and magnets it is definitely good to be open to some new and different higher end merchandise.  One of these to evaluate is the promotional laptop bag.  Giving one of these away would make a huge impression on that client or prospective client; they would be very grateful to receive something so nice and would remember your …

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  • Marketing in “Tough Times”

    By now, everyone has heard the expression “marketing in tough times” so often that it’s become a cliche. But, then, most cliches have the ring of truth–that‘s why they’re cliches–and after while it is true that if something goes on long enough it will become the “new normal” and people will adjust their expectations to whatever that might be. At some point, “tough times” gets “baked in the cake” as they say on Wall Street. This doesn’t mean the economic conditions still won’t be a factor, it just means certain conditions will be taken for granted as we discuss future business plans. But we’ll still need to be marketing. Why consumers buy or don’t buy has always been something of a mystery with many different …

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  • Make a Note on a Promotional Whiteboard

    Moving Forward Your clients may be those you go to see or they may be coming into your place of business but either way the contact is essential.  That interaction is what sustains and grows your company over time; you have to keep moving forward.  So it’s a great thing to have something to give away to these clients in order to keep your business name in front of them all the time. Moving Up You may already be participating in a promotional program of some type but it needs to be reviewed on a continual basis to see which items are working and which are not as influential.  Every piece of merchandise you acquire needs to be useful and fun; these are the products …

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  • Promotional Products Gain in Favour

    According to a recent survey, marketers are spending more on promotional products to maintain customer loyalty and attract new business.   The study, conducted on behalf of the British Promotional Merchandise Association (BPMA) reveals that nearly half of senior marketers have increased spend on promotional merchandise since the last financial year, while 83% of senior marketers plan to increase or maintain spend on promotional merchandise over the next 12 months.   Marketers say they prefer promotional merchandise because it targets customers effectively, ensures brand messages last longer and creates loyalty. Nearly three-quarters (73%) of buyers use merchandise at promotional events, and nearly two-thirds (63%) of buyers use it for brand awareness and re-branding.   Two-thirds of the survey respondents (66%) buy promotional products at least …

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  • Color It with a Promotional Highlighter

    Just Marketing All the ways we market are all the ways we can expand our businesses but one of the most effective and popular techniques is promotional product marketing.  This gives a chance to reward our clients and prospective clients with a little something to make them think of us more often.  By having this kind of plan in place you are always moving your company forward toward bigger name recognition, increasing the awareness of your company to others. Easy Choices There are some products you will use on a regular basis in your promotional plan and one of those is the ever popular promotional highlighter.  These easy and fun items are in use in every household and office all over the world so they …

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  • Five Reasons Why the Solo Trade Show Is a Bad Idea

    There is a certain kind of person who we might call “self sufficient.” You may know someone like this. You may even be such a person. These are often the people most likely to become entrepreneurs. They look at big company structures and wonder how anything ever gets done. When they come to a business fork in the road, they ask themselves, “How much time and effort would it take me to learn how do this?” instead of seeking outside assistance. With technology, being self-sufficient is getting easier all the time. You may have even figured out how to be fully self sufficient in business. But, whether you’re a sole proprietor or the marketing arm of a company, the one man or one woman trade …

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  • Join the Ruling Class with Promotional Rulers

    Forever Marketing Forever and ever in the marketing world there has been the need to reach out to the clients and to reach out to the clients we hope to get.  It is a never ending cycle of dance, to build the relationships and keep them going over time.  This is how any company moves forward and grows. Forever Growing And as we all know a company must move forward or it will perish!  So there is the constant review of techniques and resources used for this forward movement marketing.  And always in the middle of everything is the promotional marketing pieces, an essential and proven way to reach out and touch those oh so precious customers.  Using promotional items is one way of creating …

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  • Top 5 Tips On Keeping Your New Year’s Resolutions

    As the New Year gets under way, the majority of us are already planning our list of promises we wish to fulfill during the next 12 months, I know I am! However, unfortunately many studies have proven that very few of us carry out those good intentioned resolutions. The onset of a new year often offers hope for us all to put the past behind us and make a fresh start with new goals and ambitions for the coming 365 days. Sadly, the majority of us generally end up missing the mark, starting off with great intentions and then somewhere along the line getting lost. Below are some great tips to help you to have a better chance of achieving those cherished goals. 1. Write …

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  • Is It Time to Consider Promotional Travel Clocks?

    Take a Look Do you have a business that deals with a clientele that travels often for business? Or perhaps your customers travel for pleasure or recreation. Either way, it would make a lot of sense to come up with a promotional idea that will take advantage of your patrons’ travelling requirements and inclinations. Free business gifts can be an excellent way to promote the brand name of any business, store or organisation. Time is of the Essence There are appointments to keep, planes or trains to catch, and people to meet, so it is a good idea for travellers to possess a travel clock with at least an alarm function to help make sure that nothing important is missed. Promotional travel clocks are pretty …

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