Category Archives: Brand Management

  • How to be a Better Public Speaker

    Public speaking is something that many people fear. Yet it is still something that might be required of you at some point in your career. Speakers that are good at what they do have certain traits and inherent talents that make them great, others have many years of practice. Rather than dreading the event or just trying to get by, use these tips to become a more effective public speaker without the years of practice. Be Sure to Give the Audience Something to Take with Them. Very specific takeaways are always valuable to your audience. Give them something they can do immediately and make it translatable across different jobs. When audience members leave your presentation feeling empowered, that will always reflect positively on you. Allow …

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  • Prevent Damaging Your Brand with Paid Advertising Best Practices

    Even when you are running paid advertising campaigns, you should be thinking about establishing and maintaining your brand. Following some of the best practices for pay per click marketing helps improve your ROI and it also instills confidence in shoppers at the same time. However, when things go wrong with your campaigns, not only does it hurt your chances of converting a sale, it also can hurt your brain and confuse your potential shoppers. Here are 3 tips for paid advertising to help maintain your brand. Be Consistent with Your Messaging: Continue that headline from your paid ads on the landing page. If the messaging is not consistent then visitors who clicked through might feel lost, but they can also lose faith in your brand …

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  • The Importance of Social Media Monitoring

    Once you delve into the world of social media for your business it is very important to start social media monitoring. Social monitoring allows you to keep track of what is being said to and about you on the various social channels. There are tools available that help you see what people are saying about your brand, who is using keywords you want to track, and quickly respond to those engaging with you on the various social channels. When choosing a social media monitoring tool, efficiency and accuracy are key features to look for. There are plenty of free tools available, some of them may have the features you need and some may not. There are also paid tools and programs that are usually more …

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  • Office Spring Cleaning Made Easy

    It’s that time again, spring is in the air and spring cleaning is likely to come into your plans. Spring cleaning is a great idea for your office or retail space too. Spring is a great time to de-clutter your office space. We have talked about removing clutter in the past and explained how it came help improve productivity and efficiency in your office because there are fewer distractions. Here are some great tips that will make spring cleaning a breeze. You might even keep some of these tips for your office cleaning routine for all year. Paper Organisation Photo Credit: ABowlFullofLemons.net This is a great time to sit down and get a major area of concern organized. This is a great example of organising …

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  • Unique Business Card Ideas to Help Make You Memorable

    Business cards are still a necessity when doing business, selling, or networking so you mine as well make them so that they help your brand and set you apart from everyone else. We hope that these 15 innovative, creative and certainly memorable business cards inspire you to create something fun and new to hand out instead of those same old boring business cards. Rock and Roll or music business cards. They play a song when you run your finger across the comb at the bottom. These are sure to be kept and are so novel that they will also be shared, increasing your exposure tenfold. Your business card can remind people what it is that you do. These cards for an investment banker or day …

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  • Colour Matters When it comes to Your Brand

    Thanks to ColorMatters.com for this week’s infographic that brightly illustrates how important colour is to your brand. The infographic answers yes to the questions: Is the choice of colours for your brand more than just a personal preference? Does it really matter what colour choices you make for your logo and brand? Will your audience really feel differently because of the colour combination? When you learn that colour increases brand recognition by 80%, that is a powerful message and it makes colour more important than you probably ever thought it was. To increase and appeal and achieve a more powerful effect, use a mix of colours from more than one of the three groups: cool, warm, and neutral. The following 3 categories of colours explain …

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  • 5 Free Tools to Monitor Your Online Reputation

    One of the most important things for companies to monitor today is your online reputation. Knowing what customers, clients, and even employees are saying about your company is something that you need to keep on top of. Regular monitoring is the only way to get under a problem before it blows up into something unmanageable. Of course, setting up a core good online reputation is always the first step. Then monitoring is the next step; however, both should be continuously ongoing. Here are 5 free tools that will help automate monitoring of your company’s online reputation: IFTTT: IFTTT.com stands for If This Then That. It is a very handy website that allows you to make all kinds of what they call “recipes” that are automated …

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  • Learn From these 5 Rebranding Mistakes

    Rebranding your company is definitely more difficult than developing the brand in the first place. There are plenty of companies that have tried to rebrand their name, logo, or design and have failed miserably at it. Here are their examples to learn from the mistakes of the past. You Have More than a Name or Logo: If you want to change your company’s logo, be sure that you have a purpose behind the new logo and that it accurately represents your brand and your story. Restaurant chain Olive Garden recently decided to change their logo in an attempt to boost falling sales. Instead, their new logo was met with a great deal of criticism from customers on social media. Don’t Forget Your Market Position: It …

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  • How to Feng Shui Your Desk

    Last year we ran a blog series on Feng Shui and we are revisiting the topic with a new focus: your work desk. Feng Shui is an ancient Chinese practice in which objects in your home or office are arranged in a way to attract positive energy. When your environment is arranged in the right way for you, it allows the flow of chi, or life force, essential energy. Our previous blog posts included Feng Shui Do’s and Don’ts, Feng Shui Elements, Feng Shui Plants, Positive Effects of Feng Shui, and Feng Shui Colour Concepts. Does Feng Shui Really Work? Whether you believe in Feng Shui or not, there is something to say about a practice that has been along so long. However, now there …

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  • What Logo Colours Say about Your Brand

    Since we help companies with branding, and logos on their promotional products, we are versed in logo design. One of the most important aspects of your logo is its colours. Selecting a logo without thinking about the colours first can be a huge mistake that ends up costing your business a great deal. When designing a logo and colour for your company think about the meaning and the feelings that the colours invoke. Many industries have similar colour logos for a reason, so look to the other companies in your industry and see if similar colours will fit in with your company philosophy and appeal to your target audience. Careful deliberation will help ensure that you make the right decision for the colours and design …

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