Tag Archives: Trade Show Advice

  • 8 Cost Saving Tips for Your Next Trade Show Exhibit

    Exhibiting at a trade show is an important business opportunity for companies. However, it is also a big expense. Often the expense of exhibiting is a calculated risk. Mitigating that risk will help make exhibiting at trade shows more affordable. Consider Renting Your Booth: There are companies that offer booth rentals. You can save on shipping, storage, and not have to lay out a large investment to purchase booth equipment. Design a Reusable Graphics: Even though you may not be able to completely reuse everything, if you design things that can be at least partially reused. This will keep your booth fresh at each event without having to spend time and money recreating everything. Shop for Free Shipping: Shop online for supplies and booth materials …

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  • Trade Show Display Ideas from Pinterest

    When it is time for you to refresh the look of your trade show booth, Pinterest is one of the best places to go for tons of unique ideas. Even though you are getting the ideas from someone else, they are still unique because most of them are very unique and DIY so that you can customise the look to fit your brand and your booth’s theme. Here are 6 great trade show display examples: Slinky Business Card Holder Photo Credit This not only makes your cards stand out, but people will just want to take your card when they see the cute display. What’s even better about this unique card display method is that it makes it easy for your booth visitors to grab …

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  • Best Practices for Trade Show Booth Design

    Making sure that your trade show booth design does its job and attracts the attention of attendees is one of the most important things you can do as an exhibitor. Even though you might not have a graphic designer to design the elements of your booth, you can still follow some of these simple guidelines to ensure that your both design is doing its job and getting you leads. Ensuring the highest level of readability and legibility are two steps in the right direction and vital best practices when it comes to trade show booth design. The design and presentation of your booth makes a big impression on attendees, as it is the first thing they see. Follow these tips to get your booth design …

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  • Once the Trade Show is Over, Your Work is Just Getting Started

    Trade shows are an important part of many companies business model. The reason you attend a trade show is to increase exposure and make sales during the event. However, a large portion of sales and opportunity lies after the event is over. What you do with your leads will greatly affect the bottom line and the overall success of the trade show. Numbers Tell the Story The following infographic and stats come from the Northwest Creative Imaging Blog. As you will see from these statistics, following up leads after a trade show or exhibition will greatly improve your return on investment. For expensive trade shows, it can make the difference between being in the red and turning a profit. Trade show attendance reduces the amount …

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  • Tips for Saving Money at the Next Trade Show

    Trade shows are a necessary part of many businesses; but they can be quite costly. Here are some ways to cut back on some of those costs without losing any of the quality and star power needed for a successful and efficient trade show. Buy used or refurbished exhibit graphics or design elements. Gently used or reworked exhibit materials can be significantly less money without missing any of the quality. Compare material options. Often times, exhibit and graphics designers will use the most expensive materials by default. Always ask for lower cost options. Most of the time, it won’t be cutting quality, just cost. Switch to digital graphics. Choosing digital graphics over print will cost less and last longer. Utilise free shipping options for new …

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  • 6 Exhibit Booth Tips that Lead to Trade Show Success

    The success of trade show exhibition is vital to most businesses that attend. Many businesses rely on the business and leads generated from a trade show to power their quarter or even the entire year. Here are 6 ways to ensure that your trade show booth is a success. Make your booth unique. Paying a company for a unique design that makes your booth stand out and attracts attendees can be a gamble, but when you combine your unique booth with follow through tactics to ensure that all those extra visitors lead to new customers, it pays off in the long run. It’s all about the execution after attracting customers or clients with that fantastic and unique booth design. Win them over with your swag. …

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  • Achieving ROI for Trade Show Events and Meetings

    Trade shows, conferences, and face to face meetings are an important part of business in most industries. There is something to be said about meeting face to face with people rather than strictly keeping it to email, phone, or even video conferencing. Even though the World Wide Web has enabled virtual businesses to strive, human interaction still has many benefits over digital communications. This infographic from UniversalWorldEvents.com outlines 10 ways to help achieve a return on your investment or a return on your meeting objectives. Proving that meetings and events pay for themselves and remain profitable is paramount to continuing to allow for in the budget.   5 Levels of Event ROI or ROO In order to determine the actual return on investment or return …

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  • 5 Elements You Need for Your Next Trade Show or Exhibition

    Exhibiting in a trade show can be a lot of planning and hard work setting up your booth for success. However, it is well worth the effort and can be one of the best returns on investment for companies because it gives you access to the buyers and decision makers in your industry. A design and set up that attracts attention is a key factor in success. Studies conducted by the Centre for Exhibition Industry Research have found that trade show attendees will spend only about 3 to 5 seconds looking at the display before making the decision to stay or keep going. (source) Here are 5 design elements that are vital for trade show booth success to help you stand out from the other …

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  • Infographic Tips for Trade Show Success

    We are putting the pieces together and outlining the do’s and the don’ts for trade show exhibit success. The puzzle graphic here really is fitting because it does take many different pieces and parts to put together a successful trade show booth. The tips offered in this infographic will help you stand out at your next trade show exhibit. 9 Puzzle Pieces to Trade Show Success It takes many different puzzle pieces to create a trade show booth masterpieces. As the infographic explains, multiple approaches cover more ground in reaching and appealing to more people. Here are 9 marketing tips for a successful trade show booth and exhibition: Creating a Unique Booth: The number one way to stand out at a trade show is to …

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  • Trade Show Etiquette for Booth Staff

    Successful trade show exhibitors know how important staff training and booth etiquette is. The employees that are working in the booth are representing your company to the trade show attendees. Trade show attendees make up the most important buyers in your industry; they are the decision makers and the purchasing influencers. We have broken down this infographic into sections to highlight the details and tips on trade show booth etiquette. Trade Show Staff Appearance This may seem like common sense or second nature for most businesses and most sales people; however, it is something that still should be part of your training of trade show booth staff. Even in a busy and stressful trade show, maintaining appearance is very important. Booth staff should be easily …

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