Tag Archives: Marketing Tips

  • Content Building and Best Practice to Keep You from the Wrath of Google’s Panda Updates

    Pandas and penguins were never such feared animals as they are now. Since Google’s algorithm updates have taken the name of these animals, they now often strike fear into the hearts and minds of many website owners and digital marketers. However, Google is really doing websites a favor because they are forcing ones who didn’t use best practices and promote the best user experience to change. Of course, businesses that were penalised won’t consider it a “favor”, but there are ways to recover and keep from getting penalised in the future. In late September, Google rolled out its latest Panda algorithm update 4.1. It is being called a softer Panda update because, according to Pierre Far, Google Webmaster Trends Analyst, the latest update is aimed …

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  • Prevent Damaging Your Brand with Paid Advertising Best Practices

    Even when you are running paid advertising campaigns, you should be thinking about establishing and maintaining your brand. Following some of the best practices for pay per click marketing helps improve your ROI and it also instills confidence in shoppers at the same time. However, when things go wrong with your campaigns, not only does it hurt your chances of converting a sale, it also can hurt your brain and confuse your potential shoppers. Here are 3 tips for paid advertising to help maintain your brand. Be Consistent with Your Messaging: Continue that headline from your paid ads on the landing page. If the messaging is not consistent then visitors who clicked through might feel lost, but they can also lose faith in your brand …

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  • Australian Marketing Trends for 2014

    With the 4th quarter upon us and the holidays looming ahead, we thought it was a good idea to take a look at the marketing trends for 2014 and what types of techniques and campaigns are working well to bring in the best ROI. Analyzing the trends will help you make the most of the important holiday season. This data on Asia-Pacific marketing trends comes from the CMO Council and Adobe. They benchmarked the level of digital marketing maturity and adoption across the Asia-Pacific countries. APAC Digital Marketing Performance Dashboard Digital marketing continues to grow at startling rates all over the world, but it is especially in Asia. The importance is only going to continue to grow since 42 per cent of the world’s Internet …

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  • The Psychology of Conversions

    There is a great deal of psychology that goes into selling and the way you present your business to customers. What you say can influence how customers react, including taking out their credit card to make a purchase. It should come as no surprise that psychology has so much to do with the buying process because so many purchasing decisions are emotional. This infographic from HelpScout illustrates 10 Ways to Convert More Customers Using Psychology.   Help Customers Break Through “Action Paralysis” by Setting Minimums. This applies to different businesses and different products in various ways. As the example in the infographic shows, The American Cancer Society saw a 78% increase in donations by setting a minimum. You have probably seen this in many charity …

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  • 5 Pinterest Marketing Tips for Businesses

    If your product or service is visual, your brand should be on Pinterest. It is an excellent way to beef up interest and spread the reach of your well designed products and/or visually stunning services. Pinterest has been changing their features for businesses, and now converts qualified businesses over to business accounts and provides analytics to measure the results of engagement on the image-focused social network. It is also important to note that a growing trend on Pinterest for businesses is to pin infographics and articles to help promote information in a visual way. Here are 5 marketing tips that businesses or brands should be using on Pinterest: Include a price tag. Pinterest users are very visual in nature and also like to recreate crafts …

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  • Promotional Products Last Longer

    Today we examine this infographic courtesy of Pinterest which speaks to the effectiveness and value of a promotional product. It shows proof that promotional products last longer than other forms of advertising with more impressions when useful promotional products are kept for long periods of time. Promotional Products Generate Customers and Loyalty The typical promotional product is kept for 12 months and many are used every business day. The key here is being sure that the promotional products you give away are useful to the recipient while also being relevant to your brand. When you find the right promotional product, your brand will be remembered and you will have a happy and loyal customer that uses your gift on a regular basis. Promotional Products Usage …

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  • Colour Matters When it comes to Your Brand

    Thanks to ColorMatters.com for this week’s infographic that brightly illustrates how important colour is to your brand. The infographic answers yes to the questions: Is the choice of colours for your brand more than just a personal preference? Does it really matter what colour choices you make for your logo and brand? Will your audience really feel differently because of the colour combination? When you learn that colour increases brand recognition by 80%, that is a powerful message and it makes colour more important than you probably ever thought it was. To increase and appeal and achieve a more powerful effect, use a mix of colours from more than one of the three groups: cool, warm, and neutral. The following 3 categories of colours explain …

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  • Collaboration Tools for Your Team

    We always hear that “communication is key” in business. Is communicating with all of your team members or employees a challenge? Are you communicating enough and efficiently? We have compiled a list of collaborative tools that are all free and will help improve communication across all departments and locations for your business. Skype: You may think of Skype as a way to communicate with family and friends, but it works the same way for office mates that might be working from home or in another office. Sometimes you need to see someone face to face in order to have the result of better communication and fewer misunderstandings. Skype is FREE to use, even across states and countries. Dropbox: This cloud storage tool is great for collaboration. You …

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  • The Future of Mobile Use

    With more and more people becoming so reliant and attached to their mobile devices, it only makes sense that your business should be accessible on those mobile devices. The average person owns 2.9 mobile devices, according to a study done by SOPHOS Labs in 2013. That number is only going to increase, according to predictions from CISCO, by 2017 that number will increase to 5 mobile devices per person. What are you doing with your business to make sure that all of those mobile users can access information about you on their device? Photo Credit: GetSticky The increase in internet users will only be overshadowed by the increase in mobile users. Not only will more people be using mobile devices, but each person will have …

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  • Funny Signs that Can Attract Attention for Your Business

    If humour is done right, signs can attract customers and attention to your business. Of course, it can also go very wrong, so before trying humorous signs you might want to test them out on a small sample test market. Here are some examples of businesses that got their funny signs right. This sign from Taco Bell can show potential employees that their boss and the restaurant have a sense of humour. Duelling signs is risky, but it can bring attention to both businesses. This is one way to attack the competition. This sign is on a church. Signs with humour can be a great way to gain new parishioners. Another idea from a church to entice attendance with humour (and a little bit of …

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