Promotional Products Last Longer

Today we examine this infographic courtesy of Pinterest which speaks to the effectiveness and value of a promotional product. It shows proof that promotional products last longer than other forms of advertising with more impressions when useful promotional products are kept for long periods of time.

Promotional Products Generate Customers and Loyalty

The typical promotional product is kept for 12 months and many are used every business day. The key here is being sure that the promotional products you give away are useful to the recipient while also being relevant to your brand. When you find the right promotional product, your brand will be remembered and you will have a happy and loyal customer that uses your gift on a regular basis.

Promotional Products Usage Home vs. Office

Over one half (56%) of promotional products are kept at home. Over one-quarter (28%) of promotional products are used at the office. Depending on your product or service you want to gear your branded gift to be useful at the home or the office. In some cases, promotional gifts might be kept in a woman’s purse or in the recipient’s car.

Promotional Products Deliver Impressions Over a Long Period of Time

Promotional products that are kept for a long period of time rack up those impressions; and not just on the recipient who is using the product, but their friends, relatives, and pretty much anyone they come in contact with while using it. This is a much longer impression period than any other form of advertising that is even closely comparable in cost to promotional products. 82% of recipients of promotional products keep items that are useful. What is useful? You might want to survey your audience or test out a few different small runs of promotional products to see which ones have more usefulness and longevity. Statistically pens, mugs, umbrellas, and electronic gadgets are reported to be useful in surveys about the topic. Depending on your product or service, you should gear your promotional giveaways to your brand and your industry.

Promotional Products Provide a High Name Recognition

Promotional products make your brand very memorable with recipients. They will remember your company name after using your promotional product more often than with other forms of advertising such as television, radio, or print media. No other advertising medium provides anywhere close to the name recognitions associated with promotional products.

Instant Brand Recall

Customers remember the business that gave them an ad specialty. More than 8 out of 10 (84%) remember the advertisers on the promotional products they received. Try measuring that statistic with television, radio, or print advertising and the number will be significantly lower.

Promotional Bags Deliver the Most Impressions

Bags make the highest number of impressions (approximately 1.038 per month) out of all wearable promotional products. In addition, promotional bags were also observed to have been used the most, at 9 times per month. The impressions from bags is more than double that of the next popular wearable promotional product caps, which ranked at 476 impressions per month, closely followed by writing instruments at 363 impressions per month.