Monthly Archives: August 2012

  • Facebook Follies

    It’s been a summer to forget for Facebook. The IPO had no “pop” with shares never rising much above the initial asking price of $38. Since then, shares have on a southbound train, dropping nearly half their value to around $20. With the bad business press has come a loss of “cool,” because there’s nothing cool about a stock losing half its value, amounting to billions of dollars in lost profits and revenue. It’s especially tough on Facebook, which is really a marketing platform for Facebook. The real marketing challenge for Facebook is how to keep the magic alive. The base of users has grown to an estimated 900 million, and Facebook must consider how many of them want the basic Facebook experience to continue …