Tag Archives: trade show

• Friday, December 5th, 2014

  Designing a Special Trade Show Booth during the Holidays

  Do you have a trade show or conference coming up this month during the holidays? If so, it is a great opportunity to make your booth stand out and spread holiday cheer with some great holiday decorations and themed promotions. Turn holiday magic into booth visitors and sales. Depending on your company culture, brand, and customer base, you can keep your holiday display and promotions non-denominational or go all out with the holiday you celebrate. Here are some tips for decorating your trade show booth for the holidays: Lights are always great attention grabbers. String up some holiday lights. There are many different styles to choose from, so you can find the right ones that match your booth display and your brand. If you want …

  READ MORE
• Friday, November 14th, 2014

  8 Cost Saving Tips for Your Next Trade Show Exhibit

  Exhibiting at a trade show is an important business opportunity for companies. However, it is also a big expense. Often the expense of exhibiting is a calculated risk. Mitigating that risk will help make exhibiting at trade shows more affordable. Consider Renting Your Booth: There are companies that offer booth rentals. You can save on shipping, storage, and not have to lay out a large investment to purchase booth equipment. Design a Reusable Graphics: Even though you may not be able to completely reuse everything, if you design things that can be at least partially reused. This will keep your booth fresh at each event without having to spend time and money recreating everything. Shop for Free Shipping: Shop online for supplies and booth materials …

  READ MORE
• Thursday, October 30th, 2014

  5 Ways to Easily Capture the Social Vibe at Trade Shows and Conferences

  Social media is a big part of attending a conference or a trade show. It is a great way to keep on top of the pulse of an event and connect with others at the show or in your industry. Even if you are new to social media or are not used to using it for events, these 5 tips will help you get in the know. Follow the Golden Rule: No need to be critical or negative. Remember when your mom would say, “If you don’t have something nice to say, don’t say anything at all”? Or an even better, updated saying to think of is “you catch more followers with honey”. If you are at a conference with speakers or panelists, send them …

  READ MORE
• Friday, October 17th, 2014

  5 Ideas to Boost Trade Show Engagement

  Creating energy all day, every day that you exhibit at a trade show can be a challenge. In this article, we will focus on tips to build an exciting and engaging environment in your booth that will not only attract visitors but keep them engaged too. No Boring Sales People: Proper training and hiring the right people will help avoid this problem from deterring from your trade show booth efforts. Run Contests: Try out different contests to see what works for you. Make sure that your contest is engaging but also quick and easy. Make sure that you have worthy prizes to attract enough people and create a buzz of word of mouth for people to come to your booth. Dropping cards in a fishbowl …

  READ MORE
• Thursday, June 5th, 2014

  The Marketing Power of Trade Show

  Trade shows give exhibitors a great deal of power. Using the opportunity and space of your trade show booth correctly can make the difference between success and growth or failure. Included in this post is an infographic image courtesy of Pinterest. We have broken down some of the very important facts for you to show you how powerful and important trade shows can be for your brand and as a force to increase sales. Trade shows are the #1 source for buying decision makers. Expected revenue growth of an average trade show is over 5.6%. Trade show spending increases over 3% year over year. 13% of companies introduce their new products and services at trade shows. Exhibiting at trade shows is the best way to …

  READ MORE
• Saturday, January 18th, 2014

  CES Trade Show is a Platform for Business Growth

  Earlier this month the annual CES Trade Show took place in Las Vegas in the United States. CES stands for Consumer Electronics Show and it is one of the largest annual conventions in the world. Since the main subject of the conference and trade show is electronics, you can imagine the amount of high tech devices and new technology that is introduced there each year. However, it is also become a catalyst for business growth, and especially the growth and success of start-ups. A recent article from MarketingMag.com.au highlighted how many different brands that are not even in technology or electronics related industries are attending the show in search of the next big thing and in an effort to maintain in touch with Gen Y …

  READ MORE
• Wednesday, November 13th, 2013

  Variety is the Spice of Trade Show Displays

  There are quite a few different types of displays and finding the perfect one for your company. Different trade shows might need different types of displays depending on the location of your booth and how you want to interact with the attendees.  Here are six different display types that you might consider for your next trade show taking into consideration the space needed to interact with your buyers: Truss Trade Show Displays A truss trade show display is a modular display that can be customized and scaled down to fit different size spaces, so it is very versatile for different trade show locations. The design creates a modern, hi-tech, industrial feel which is also lightweight. Pop Up Trade Show Displays Pop up displays are one …

  READ MORE
• Saturday, October 19th, 2013

  Top Brandme Promotional Products for Trade Shows

  After all of the planning, time and effort your company spends in the planning and set up stages for a Trade Show, it is important to execute the right advertising plan that you execute during the actual exhibition or show.  An important part of that advertising plan is choosing the right promotional merchandise to display and give away during the trade show. Part of the idea of creating buzz and drawing buyers and attendees to your booth can be achieved through promotional products that are coveted by the attendees. When you provide the right promotional gift, the one that makes it home in the suitcase after the show, it is an excellent advertising tool because recipients of promotional gifts as a rule keep them for …

  READ MORE
• Wednesday, September 4th, 2013

  5 Tips for a Winning Trade Show Booth

  Sometimes success at a trade show for the exhibitor just comes down to bringing it back to basics and making a checklist for success and a winning trade show booth: Ask yourself and your management team: “What is the purpose of the booth?” Is your main goal at this trade show, expo, or convention sales, leads, educating your target audience about your product? Once you have identified the purpose of the booth, make sure that the booth is set up functionally to achieve your goal. Do you have enough sales people, enough promotional materials, or enough products? Make sure that you are in contact with the trade show management so that they have all of your requirements met such as power outlets, space, rug or …

  READ MORE
• Saturday, July 27th, 2013

  10 Tips for Making Your Trade Show Booth Memorable

  Come up with a theme for your booth. Not just about what you sell, but something like a colour theme to tie in your logo with other aspects of your display. Adding plants or flowers, or any other décor that will help attendees remember “the company with the yellow booth” or the company with flowers in their booth”. Capture attention with audio or video. Video can help explain and show attendees what your products and services are about. Special Lighting or Background Sounds. Spotlights or special lighting can help highlight or set the mood. One of the goals of your company should be how your product makes people feel. Mood lighting and background sounds can help achieve these goals. Scents and Aromas. Just light music, …

  READ MORE