Tag Archives: Brand Management

  • Prevent Damaging Your Brand with Paid Advertising Best Practices

    Even when you are running paid advertising campaigns, you should be thinking about establishing and maintaining your brand. Following some of the best practices for pay per click marketing helps improve your ROI and it also instills confidence in shoppers at the same time. However, when things go wrong with your campaigns, not only does it hurt your chances of converting a sale, it also can hurt your brain and confuse your potential shoppers. Here are 3 tips for paid advertising to help maintain your brand. Be Consistent with Your Messaging: Continue that headline from your paid ads on the landing page. If the messaging is not consistent then visitors who clicked through might feel lost, but they can also lose faith in your brand …

    READ MORE
  • Colour Matters When it comes to Your Brand

    Thanks to ColorMatters.com for this week’s infographic that brightly illustrates how important colour is to your brand. The infographic answers yes to the questions: Is the choice of colours for your brand more than just a personal preference? Does it really matter what colour choices you make for your logo and brand? Will your audience really feel differently because of the colour combination? When you learn that colour increases brand recognition by 80%, that is a powerful message and it makes colour more important than you probably ever thought it was. To increase and appeal and achieve a more powerful effect, use a mix of colours from more than one of the three groups: cool, warm, and neutral. The following 3 categories of colours explain …

    READ MORE
  • Reputation Management: Preventative Medicine for Your Business

    Many businesses don’t think of their online reputation until a problem arises. The key to solving a reputation management issue is by thinking about your online reputation before a problem arises. When it comes to reputation management issues, thankfully not all businesses will have a major media crisis to deal with. However, being prepared with a solid reputation management plan also means that a few negative online consumer reviews won’t end up hurting your brand. Here is a step by step plan to follow when setting up your own profiles and take charge of the online reputation for your business: Set up and fill out all of your own profiles. Setting up online profiles for your company is an easy task. You already know all …

    READ MORE
  • Management Traits to Avoid

    There are certain personality traits and behaviours that some managers adopt that will definitely be a turn off for employees. So much so, that they will likely quit. If your management team is seeing a lot of resignations and team members quitting, it might be time to evaluate the management style and personality traits of management to ensure that you do not see the following personality traits: Micro Management. Micro managing is one of the top concerns or pet peeves of employees. Micro management makes employees feel like they are not trusted to do their job. It makes the top of this list because it is something that no one is fond of. Do Not Create Office Politics. There is a reason why politics are …

    READ MORE
  • How to Make Your Customers Fall in Love with Your Brand

    Since Valentine’s Day just passed last week, love must still be in the air, but in the branding sense. Mashable featured this infographic  on how to make people fall in love with your brand. 1.  Excellent Customer Service: Of course, it makes sense that this is the top of the list because customers will not continue to patronize your brand if they aren’t treated well. If you need further convincing consider: 73% of consumers love a brand because of friendly customer service. 70% of buying experiences are based on how the customer feels they are being treated. 55% of consumers would pay more for a better customer experience. 89% of consumers have stopped doing business with a company after experiencing poor customer service. 2.  Always …

    READ MORE
  • Customer Service is Becoming More Important than Ever

    We should clarify that the most important part of customer service is delivering good customer service as well as striving to provide your customers an excellent customer experience. Why is customer service becoming so important for businesses and marketing departments? Social media, online reviews, and word of mouth are making customer service part of marketing and making it very important for customers to receive an experience worthy of not only their repeat business, but their recommendation to their friends, followers, and network of online contacts. Below is a customer service infographic from Peter Shankman, author of Nice Companies Finish First. Some of the important customer service facts that stand out from this infographic are: Consumers tell 15 people about good experiences but they tell 24 …

    READ MORE