How to Make Your Customers Fall in Love with Your Brand
Since Valentine’s Day just passed last week, love must still be in the air, but in the branding sense. Mashable featured this infographic on how to make people fall in love with your brand.
1. Excellent Customer Service: Of course, it makes sense that this is the top of the list because customers will not continue to patronize your brand if they aren’t treated well. If you need further convincing consider:
- 73% of consumers love a brand because of friendly customer service.
- 70% of buying experiences are based on how the customer feels they are being treated.
- 55% of consumers would pay more for a better customer experience.
- 89% of consumers have stopped doing business with a company after experiencing poor customer service.
2. Always Look Your Best: This applies to websites and store fronts as well as the customer service representatives and sales staff that interact directly with customers face to face.
- 46% of people say a website’s design is the number one criterion discerning the credibility of a company.
- A stronger corporate brand image will boost your stock price by an average 5 – 7%.
- More than 90% of buying decisions are influenced by visual factors.
- Colour increases brand recognition by 80%.
3. Create Brilliant Content: If you want your customers to share your information and stay engaged with your brand, interesting and engaging content is the answer.
- B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.
- 67% of Twitter users are more likely to buy from brands they follow.
- 60% of consumers feel more positive about a company after reading custom content on their website.
- 70% of consumers prefer getting to know a company via articles over ads.
4. Appeal to Emotion: A famous quote from Zig ZIglar states, “People don’t buy for logical reasons. They buy for emotional reasons.” 75% of buying experiences are based on emotion.
5. Surprise Your Customers by Over Delivering on Your Promises:
- 3 out of 4 customers say they have spent more with a company because of a history of positive experiences.
- Customer loyalty can be worth 10 times more than a single purchase.
6. Ask for Feedback and Listen to It: Bill Gates is quoted as saying, “Your most unhappy customers are your greatest source of learning”. Besides being able to learn from customer feedback and getting a chance to fix something that is wrong, customer reviews are also a sales tool. Adding testimonials to your website can increase sales by 250% or more.