Tag Archives: internet marketing

  • Timing Affects the Outcome of Your Social Media Campaigns

    Have you measured the results of your social media postings based on time and day? It turns out that the timing of your social media content can significantly impact the outcome and success of your campaigns. All this is revealed in a study from researchers at Cornell University and Sapienza University of Rome. The report is titled, “How to Schedule a Cascade in an Arbitrary Graph”. The researchers on this study actually identified and developed an algorithm after analysing data from social networks. The algorithm was designed to account for how an individual’s choices and attitudes are affected by three things: The timing of the campaign The prevalence of attitudes among their peers How the scheduling of campaigns affect their reach (or failure to spread …

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  • The Growing Importance of Content Marketing

    For most companies we talk to, content marketing is becoming a bigger priority. Content is needed across many areas of the business and serves the purposes of engaging, informing, convincing, and selling to your target audience. Since it is so important and needs to be implemented across so many marketing channels, it is important to take content development seriously. Content is not only text, it should be a mixed media combination of mostly text but also imagery and video. Building a plan for content marketing should be included in your immediate and long term goals. It has become painfully obvious that short cuts and cheap content won’t cut it. Investing in good quality content is going to be key to make it work for any …

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  • 5 Tips for Paid Marketing Beginners

    Are you just starting a paid marketing or pay per click campaign? It can be a daunting task, but paid marketing is on the rise. Many companies are turning to paid campaigns for social media as well as the search engines. Setting up a new Google or Bing paid search campaign is pretty simple. However, there are quite a few nuances that can help save you some money and some headaches. Paid campaigns don’t have to have million dollar budgets. In fact, you can start out as small as $100, or even a test sample as low as $20 or $50. The low risk of a low budget can help you get started and give you some reassurance that you aren’t going to lose your …

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  • How to Be Sure Your Social Media Campaigns Won’t Hurt Your Brand

    Social media is something that businesses and brands utilize to increase their brand awareness and spread the word about their business, increase reach, and even help with search rankings. However, social media can be a tricky beast for some businesses because of the very nature of social: people have their own opinions and can say whatever they want. Things people say will not always be in your favor; and that is an important fact to realize before getting involved in social media in the first place. It is also not a valid reason for avoiding social media marketing for your business. Why? Customers and other people are going to be talking about your brand on social media networks whether you have a presence there or …

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  • 5 Reasons to Start Using Vine to Help Promote Your Brand

    Vine is a social video channel that you probably haven’t been thinking about using to promote your business or your brand. The short answer is you should be. For a more detailed explanation, we will cover 5 reasons why you should be using Vine’s 7 second video platform to quickly and cleverly promote your business or your brand. Vine videos are social, not just about broadcasting a message. When you craft a clever 7 second video and post it on Vine, you can expect it to get comments and shares. Other social channels will help promote your Vine video. Since Facebook automatically starts playing videos as people are scrolling through, chances are your Vine video will play through before your Facebook followers even know what …

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  • Latest Facebook Changes Businesses and Marketers Should be Aware Of

    Facebook is notorious for making changes. Some reactions are positive, but most people Facebook users and marketers alike do not like the changes that are made. The most recent notable changes have to do with Facebook’s messenger, a new save feature, and just announced today, no more incentivising users to like your page. Facebook Messenger Facebook has been rolling out the new Facebook Messenger application that is the new way that users can message each other privately while on mobile devices. They are slowly removing that access through the regular Facebook application, making it necessary to download the new Facebook Messenger app if you want to private message with your Facebook friends. This is for Facebook users worldwide; and it has not gone over too …

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  • Facebook’s New Advanced Audiences Ad Targeting

    Facebook recently added some great features for marketers to help take advantage of retargeting and advertising to special customer groups on Facebook. Facebook calls it Custom Audiences. The new features are in the Ads Manager and Power Editor. Once you add Facebook’s pixel of coding to your website code, you can segment your customers that have visited your website in the past into different groups. Photo Credit: Facebook Custom Audience Segments Some of the custom audience segments that you can target with different Facebook ads include: People who visited specific pages on your website. People who visited specific pages on your website but not others (perhaps the checkout pages or related products pages to something they already bought). People who haven’t visited in a certain …

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  • Boosting User Engagement on Your Website

    Are you looking to boost user engagement on your website? Today we will be reviewing some tips on how to boost user engagement on your website for little or no cost. Of course, every business and every website is different. The same techniques that work for one type of business or one set of customers may not work for others, so the answer is to test out different things and see what works best for your company and your website visitors. Here are 5 ideas to get you started: KISS: Keep It Super Simple In many cases, we get caught up with the details of a website and it becomes to superfluous and not super simple. Go back to basics and keep just the information …

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  • Starting a Blog for Your Business

    So, you have a new blog for your business. What now? Once your blog is live there are steps you can and should take to make it successful. Putting forth a small bit of effort and establishing a schedule will have you on your way to success. Your blog should help establish you as an authority in your industry. Follow these steps to start you on your way to blogging: Set up all the links on your blog and make sure that your social channels and all appropriate information are available on your blog. Write an introduction blog post telling your readers about you and what your goals are with the blog. Commit to writing at least once a week. Write a schedule and plan …

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  • Facebook Brand Pages’ Organic Reach is Plummeting

    What Are Your Alternatives for Reaching Your Target Audience Socially? Facebook is always changing, that’s no secret. It seems the real challenge is finding a way to cut through the noise and reaching your customers socially to engage them. Facebook has been gradually reducing the reach of organic posts by brand pages in an effort to get businesses to switch to paid or sponsored listings. This started in 2012 and then made another algorithm change in December of 2013. Advertising agency Olgivy has been tracking the results of Facebook’s algorithm changes. Olgivy has released a study  they did, detailing the current organic reach of over 100 Facebook brand pages that they manage accounts for. Analysing the reports inside the pages’ insights and released the summary, …

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