Boosting User Engagement on Your Website
Are you looking to boost user engagement on your website? Today we will be reviewing some tips on how to boost user engagement on your website for little or no cost. Of course, every business and every website is different. The same techniques that work for one type of business or one set of customers may not work for others, so the answer is to test out different things and see what works best for your company and your website visitors. Here are 5 ideas to get you started:
- KISS: Keep It Super Simple
In many cases, we get caught up with the details of a website and it becomes to superfluous and not super simple. Go back to basics and keep just the information that is needed to get visitors to your goal. Distractions confuse visitors and take them away from the target.
Is your conversion rate suffering because visitors are not sure what they are supposed to do when on your website? Usability testing will solve this problem for you by pointing out where visitors are running into road blocks on your website. Get a new perspective on your website. You are so familiar with it, it is easy to gall into the trap of knowing your own site and assuming everyone else does too.
- Connect with reader
Why are visitors on your website? Are you helping them and answering their questions or solving their problems? Is your website in language that they can understand and follow the steps? Voice of customer surveys and listening to feedback from your website visitors and customers can help you make sure that you are connecting with your readers, visitors, and customers.
4. Know your customer
Knowing your customer is similar to connecting with the reader. In order to connect with them, you must know and understand them. Segmentation and targeting can be key factors here. Make sure that you are sending the right message to the right customers at the right time.
- Be specific!
You know what you are trying to tell your customers and you know what you want them to do, but do they know? Make sure that you tell them using a strong call to action. It might seem obvious to you since you built the website and wrote the words, but website visitors may not clearly understand or see what you want them to do, so tell them.