Starting a Blog for Your Business

So, you have a new blog for your business. What now? Once your blog is live there are steps you can and should take to make it successful. Putting forth a small bit of effort and establishing a schedule will have you on your way to success. Your blog should help establish you as an authority in your industry. Follow these steps to start you on your way to blogging:

1. Set up all the links on your blog and make sure that your social channels and all appropriate information are available on your blog.
2. Write an introduction blog post telling your readers about you and what your goals are with the blog.
3. Commit to writing at least once a week.
4. Write a schedule and plan out your posts on a calendar. This will help with your commitment and your consistency. It will also help you keep up with holidays and events so that you can remember to include them on your blog.
5. Share your blog posts on your website and social channels.

Remember these key points about a business blog:

• Your blog should establish a persona and give you personality. While you should be professional, you can still have a personal voice.
• Be consistent with your voice and messaging.
• Your blog is not a sales platform. Make your blog about content and information, not about constantly being a sales man.
• Teach and inform, impart your wisdom and prove your expertise.
• Look to successful blogs for ideas and inspiration.
• Write for you readers, you current customers, and your target customers.
• Always include relevant images. They attract attention and help when posting to social media.

Ideas for Business Blog Post Topics:

• Educate with how to and informational posts.
• Answer frequently asked questions.
• Promote sales and popular products or services.
• Share pictures from day to day operations.
• Tell a story.
• Share industry tips and reports.
• Always talk about holidays and special events.
• Run analytics to see your most popular topics and use those in new blog posts.
• Feature employees.
• Feature VIP customers.
• Share links and details on your social channels.