5 Tips for Paid Marketing Beginners
Are you just starting a paid marketing or pay per click campaign? It can be a daunting task, but paid marketing is on the rise. Many companies are turning to paid campaigns for social media as well as the search engines. Setting up a new Google or Bing paid search campaign is pretty simple. However, there are quite a few nuances that can help save you some money and some headaches. Paid campaigns don’t have to have million dollar budgets. In fact, you can start out as small as $100, or even a test sample as low as $20 or $50. The low risk of a low budget can help you get started and give you some reassurance that you aren’t going to lose your shirt. Here are 5 tips for paid marketing beginners:
- Set your budget and recognize if it is a daily or monthly budget. Especially if you want to start out with a low number, switch to a monthly budget so that you don’t end up running up more money than you intended with a daily budget that starts over each day.
- Start out with less keywords and build up as you go. Don’t give yourself a huge and unruly project by adding thousands of keywords if you are a beginner. Start out small with a manageable amount of keywords and you can always add more and tweak the keywords you have.
- Negative Keywords. Negative keywords are words that you don’t want your ads to appear for if searched for in combination with your keywords. This is especially important now that Google Adwords has done away with the exact match option. That means that when users search for other words in combination with your keyword, your ad will appear. As you might imagine, this can lead to quite a bit of wasted clicks on irrelevant searches. You can probably think of some negative keywords right off the bat. “Free” is one of the most popular negative keywords. Other possibilities might include “download”, or regional keywords that don’t apply to your product or service. As you start to see more searches on your campaigns, you will learn which words to add to your list of negative keywords.
- Check Your Campaigns Daily. With a new campaign, you will need to check on them daily, at least until you get the hang of the budgeting, spend, and negative keywords to apply. Once you are more familiar, you can add some automation to your account so that you don’t have to spend as much time babysitting it.
- Recognize Trends. Some trends you can capitalise on and some trends you can learn to save on. If you sell seasonal merchandise, you will learn the trends and also learn that if you ship what you sell that you will want to cut off campaigns in advance of the holiday or event because searches will increase as it nears, but sales will decline because of the cost of express or next day shipping. Other trends to look for are keyword trends. Are there pop culture events or trends that you can capitalise on? Pay attention to trends and you will learn how to use them to your advantage.