Developing Your Own Daily Deals Campaign

Daily deals have been all the rage in marketing. It works for some businesses and for some businesses it has not been as successful. One of the ways to ensure that a daily deal offer works for your company is to do it yourself rather than going through one of the popular daily deal companies like Groupon or Living Social that take a piece of the profits. As long as you have an email list and social media channels, you can promote your own daily deals and keep all the profits.

There are several different software programs available that you can utilise in creating daily deals or you can just come up with a calendar for deals and sending them out through your own existing avenues. While the big daily deal companies have large lists that might bring your company new exposure, there are also some downsides, mostly in the margins of the pricing and the control you maintain over your own deals and offers. Marketers, managers, and business owners alike know the benefits of keeping control of your offers and marketing campaigns.

Below are four benefits that Entrepreneur.com lists for using white-label technology for creating your own group buying or daily deal campaigns:

• The possibility of generating additional revenue by offering to promote deals from partners and others to your customers.
• Turn deals on and off on your schedule — not someone else’s — and avoid exclusivity contracts enforced by outside daily deal sites.
• Adjust your offerings based on key performance indicators, all of which are available in real-time.
• Getting people to sign up for your deals, which allows you to capture and cultivate leads yourself.

If you run daily deal campaigns at all, whether they are done through a big company, a white label software program, or just set up by your own company, there are some very important factors to remember. Too often companies who participate in daily deal offers are not happy with the outcome of the deal and not impressed by the bottom line for profit. The key to success with daily deal offers is to look at them as a marketing expense. It is a way to gain more exposure through cultivating the new customers that come in to try your products or services at a discount, but do not expect a big profit from the initial offer. Be prepared that the customers who take advantage of the offers were looking for a deal and likely purchased the deal for the discount. Use their contact information to send out new marketing offers or at the very least gain insight and reviews for your company from the extra boost in customer numbers. The other important thing when running special daily deal offers is to make sure that the customers are aware of the deals and the details involving the offer so that they can relay it to the customers and all transactions can be completed smoothly.