How to Attract Buyers to Your Trade Show Booth

Since promotional products and branded gifts are so popular at trade shows, we have seen a lot of great ideas for attracting buyers to trade show booths over the years. We hope that this list of ideas for attracting buyers to your trade show booth will help lead you towards success with your next event. In addition to finding the right promotional product giveaways for your trade event, using proper signage, hosting contests, and adding booth guest hosts can all help pave the way to a successful trade show booth.

Send Your Message with Signs

There are so many booths at a trade show and they are all competing for the attention of the buyers that are there. Signs are an excellent way to inform trade show attendees why they should come visit your booth. Information is one of the most important commodities, use it to your advantage and make your trade show booth stand out.

Contests & Giveaways

If buyers have to choose which trade show booths to attend, the booths at the top of their list will be ones with contests of giveaways. Make sure that the prize is worth winning and you will see a return on your contest prize investment when the contests become an event at your booth and your booth becomes a “must visit” part of the entire trade show.

Booth Hosts

Booth babes may sound like a ridiculous notion, however if that idea didn’t work, it would have never become such a popular thing at trade shows. A booth host does not necessarily have to be a super model, but can be anyone that attracts attention to your booth and creates enough intrigue to bring customers over can help lead to a successful trade show for your company. In addition to booth hosts, make sure that all the employees are smiling and welcoming to guests.

Pick the Right Promotional Product Giveaway

Giveaways can definitely entice trade show attendees to come over to your booth. Once they are there, it is then the job of the sales staff to do the rest of the job and engage the attendees and turn them into buyers. The right promotional product will be something that is relevant to your brand and is found useful and therefore kept.