Tag Archives: Trade Show Advice

• Thursday, June 5th, 2014

  The Marketing Power of Trade Show

  Trade shows give exhibitors a great deal of power. Using the opportunity and space of your trade show booth correctly can make the difference between success and growth or failure. Included in this post is an infographic image courtesy of Pinterest. We have broken down some of the very important facts for you to show you how powerful and important trade shows can be for your brand and as a force to increase sales. Trade shows are the #1 source for buying decision makers. Expected revenue growth of an average trade show is over 5.6%. Trade show spending increases over 3% year over year. 13% of companies introduce their new products and services at trade shows. Exhibiting at trade shows is the best way to …

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• Wednesday, June 4th, 2014

  Social Media Tips to Create Buzz at Your Next Trade Show

  Social media marketing should already be a big part of your marketing plan for your trade show. If it is not, it is definitely time to start incorporating it into your regular trade show routine. Here are some infographic tips to help you prepare for social media at trade show with some tactics and ideas to be executed both before and during the trade show or exhibition event. Ideas for Trade Show Promotional Gifts Giving away branded gifts or promotional products is still an important strategy for trade show vendors. Tie in your promotional product giveaways into social media to help add to the marketing and tie everything together. The 5 main goals for your take away should be: Increase your brand. It has been …

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• Friday, May 2nd, 2014

  How to Attract Buyers to Your Trade Show Booth

  Since promotional products and branded gifts are so popular at trade shows, we have seen a lot of great ideas for attracting buyers to trade show booths over the years. We hope that this list of ideas for attracting buyers to your trade show booth will help lead you towards success with your next event. In addition to finding the right promotional product giveaways for your trade event, using proper signage, hosting contests, and adding booth guest hosts can all help pave the way to a successful trade show booth. Send Your Message with Signs There are so many booths at a trade show and they are all competing for the attention of the buyers that are there. Signs are an excellent way to inform …

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• Tuesday, April 15th, 2014

  5 Trade Show Tips

  In an effort to help our clients perform well at trade shows, we are always looking to offer advice and tips for trade show success. We hope you enjoy and get use out of these 5 trade show tips: Focus on Quality of Quantity: Not everyone attending the trade show is your customer. If you can identify who your customer is and who you want in your booth, target that demographic and focus on converting those leads rather than wasting time attending to trade show attendees that are not your target audience. Show Off What’s New: Highlighting your new products or services will give your booth and your brand a fresh appearance. This will most certainly appeal to your target audience at a trade show. …

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• Tuesday, December 24th, 2013

  Trade Show Booth Display Ideas that Cause a Crowd

  Using colour and unique design concepts will surely make the splash that you need to draw attention to your trade show booth.  Here are some inspiring trade show booth ideas to help draw the crowds in: WOW FACTOR:   Although this looks like a custom booth design, it is actually a modular display.  Besides looking amazing, the feature of this type of booth is that it breaks down for easy shipping too. A big bonus and former drawback for elaborate booth displays. These excellent atmosphere booths not only attract people over, but they will want to stay. Take advantage of that with your best sales pitch and other techniques for gaining trade show attendees’ favour.   BOOTH DISPLAYES THAT APPEAL TO THE SENSES   Food …

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• Wednesday, November 13th, 2013

  Variety is the Spice of Trade Show Displays

  There are quite a few different types of displays and finding the perfect one for your company. Different trade shows might need different types of displays depending on the location of your booth and how you want to interact with the attendees.  Here are six different display types that you might consider for your next trade show taking into consideration the space needed to interact with your buyers: Truss Trade Show Displays A truss trade show display is a modular display that can be customized and scaled down to fit different size spaces, so it is very versatile for different trade show locations. The design creates a modern, hi-tech, industrial feel which is also lightweight. Pop Up Trade Show Displays Pop up displays are one …

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• Thursday, October 31st, 2013

  Spotlight Your Company and Your Booth with These Trade Show Exposure Ideas

  Trade shows and exhibitions are a tough environment for exhibitors with the competition being so prominent in the rows and rows of booths. One of the best ways to stand out above the rest is to make your company an authority or create buzz about your brand and your products. Here are some ways to gain some extra exposure at your next trade show: host a luncheon or a breakfast, hold education seminars, or put on special events. Breakfasts and Luncheons Hosting a breakfast or a lunch event that you invite your current and potential customers too is a great way to gain favor with them. It also increases you brand exposure and gets your name out there and makes you more memorable. Education Seminars …

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• Saturday, October 19th, 2013

  Top Brandme Promotional Products for Trade Shows

  After all of the planning, time and effort your company spends in the planning and set up stages for a Trade Show, it is important to execute the right advertising plan that you execute during the actual exhibition or show.  An important part of that advertising plan is choosing the right promotional merchandise to display and give away during the trade show. Part of the idea of creating buzz and drawing buyers and attendees to your booth can be achieved through promotional products that are coveted by the attendees. When you provide the right promotional gift, the one that makes it home in the suitcase after the show, it is an excellent advertising tool because recipients of promotional gifts as a rule keep them for …

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• Thursday, October 3rd, 2013

  Using Social Media to Promote Your Booth at the Trade Show

  One of the main ingredients to a successful trade show is incorporating the right advertising components to promote your company and draw visitors to your booth. Social media marketing added into that mix will really help you shine during the trade shows. Here is a checklist for social media best practices at a trade show:

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• Wednesday, September 18th, 2013

  Trade Shows Contests, Drawings, and Prize Giveaways

  One of the best ways to attract trade show attendees to your booth is by hosting contests, games, drawings, or prize giveaways. Remember to add colours, lights, and music to attract extra attention. Once your fun promotional ideas get visitors to your booth, then it is up to you to have a great sales pitch and adequate materials to convert the sale from there. If the prizes that can be won do not already have your company name and logo on them, then add in promotional products to your prize package so that the booth visitors will remember your company. What types of contests, games, or giveaways should you run? It depends on what type goes best with your company culture, products or services, and …

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