Shake It During the max marketing you are accomplishing in the traditional and social realm you know you have to maintain your promotional products in the plan. Trying to shake it up with your advertising means you also need to mix it up with your promotional products. As you evaluate your products look at some of the novelty items we stock to see if they would be something that would please your clients. If you are able to go a different direction then you should think about something sweet to eat. Stir It Up We provide some great options of alternative and tasty products for your marketing pleasure. If you show up at a client’s door with something to eat that will set you apart …

When it comes to customer service, there is always room for improvement in some way. Customer service can be improved in some surprising ways you may not have thought of. This blog post aims to help you with your customer service initiatives by highlighting and infographic from MarketingMag.com.au  on 10 ways to improve customer service. Train and Educate Employees on Your Company’s Story: 70% of brand perception is based on interaction with employees. Have a Content Strategy to Extend and Amplify Your Story: Less than 50% of B2B marketers have documented content strategy. Conduct Research to Ensure Your Message is Relevant: Only 10% of prospects believe corporate messaging is relevant. You can combat this problem by conducting voice of customer research and implementing the necessary …

Make the Decisions While you continue to evaluate your business marketing techniques there should always be an available option to use promotional products. There are pros and cons with all techniques but it’s mostly pros for using promotional products because they are always effective and will adapt to every budget. We can help you find what you need based on your current customers and those you are targeting. Evaluation Time Although our promotional products are many, varied and successful, finding what is best for your promotional needs might require some serious thought about your clients. This might require you to think outside the box to achieve the desired results. Discovering that special item to make your business product or service stand out above your competitors …

Many companies and businesses wonder how often they should be posting to their social media channels. It is a burning question that plagues many social media departments of businesses. How much is too much? How much is not enough? Buffer, a company that has a social media application product has answered these questions for us. Buffer recently posted an article highlighting how frequently your business should post to social channels like LinkedIn, Facebook, Twitter, and more. Striking that balance between informative and annoying isn’t easy; and of course, it can highly depend on your company and its product as well as your company’s target audience and what they will tolerate. Just as over exposure can hurt your brand and get you labelled as annoying, not …

Keep Up the Relationships Really business is all about relationships, your clients might be those you go visit or they may be coming into your place of business but either way the contact is essential. That personal interaction is what sustains and grows your company over time which is so crucial to the business. Having promotional products in your marketing to give away to these clients to keep your business name in front of them all the time is the most effective way to increase your relationship status. Continually Moving Up You might already be participating in a promotional product program of some type but you need to do a review regularly to see which items are working and which are not as effective with …

In an effort to help our clients perform well at trade shows, we are always looking to offer advice and tips for trade show success. We hope you enjoy and get use out of these 5 trade show tips: Focus on Quality of Quantity: Not everyone attending the trade show is your customer. If you can identify who your customer is and who you want in your booth, target that demographic and focus on converting those leads rather than wasting time attending to trade show attendees that are not your target audience. Show Off What’s New: Highlighting your new products or services will give your booth and your brand a fresh appearance. This will most certainly appeal to your target audience at a trade show. …

The Total Package Everyone has to market but the really smart companies use promotional products on a regular basis. This is the perfect method for keeping your business name visible to your clients and target market. We can be the biggest help for you to locate and use the most effective products to promote better brand name awareness.  We are always on the lookout for the best promotional items on the market and can help anyone find their way to more success. It’s All There All of our products are certainly useful to most everyone but one of our current favorites is the promotional Keyboard Wrist Rest. This one is easy because everyone works at a computer at some point in the day, and these …

Retail store managers know that a window display is often the key to attracting “window shoppers” to come into your store.  When creating your display, constantly check on how it looks from the outside. Use these 10 tips below each time you change your window display, and remember to change your window displays often.   Photo Credit: Pinterest     Photo Credit: Pinterest     Photo Credit: Pinterest Your Window Should Tell a Story: Start with a theme, it could be a holiday, a colour, or a subject and then build around that. Your Window Should Be 3D: Make sure that your window explores visual planes and uses all the space available without crowding it too much. Your Window Should Not be Cluttered: Related to …

Good Traditions When you are reviewing your marketing choices you know you are going to always have a number of choices that are helpful for getting the job done.  But you also know the biggest bang for your buck will be provided by using promotional products.  Now there are always the usual suspects, promotional sticky notes, promotional pens and such, but you always have special clients who might deserve a bigger gift.  We can help with that, we have some unbelievably great choices for your marketing team when you are looking for an item with a bit more style. Smooth Moves There are quite a few nicer products we could choose from but we know a category that always pleases, the promotional Travel Bags. This …

Unfortunately, the Heartbleed Bug is not another virus warning; it is more serious and affects people and companies all over the world. Fortunately, there are things you can do to protect yourself, your business, and your customers. This internet vulnerability is being called the Heartbleed Bug, but it is not a virus or a bug at all, it is a vulnerability that has been detected in SSL technology that has been there all along. Yes, that means that your personal data, credit card details, and passwords previously passed through SSL secure websites might have already been compromised. Photo Credit: Mashable The vulnerability was discovered by Google engineers working with an independent security company named Codenomicon. They produced some answers to questions about this vulnerability problem …