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Saturday, May 3rd, 2014
Management Traits to Avoid
There are certain personality traits and behaviours that some managers adopt that will definitely be a turn off for employees. So much so, that they will likely quit. If your management team is seeing a lot of resignations and team members quitting, it might be time to evaluate the management style and personality traits of management to ensure that you do not see the following personality traits: Micro Management. Micro managing is one of the top concerns or pet peeves of employees. Micro management makes employees feel like they are not trusted to do their job. It makes the top of this list because it is something that no one is fond of. Do Not Create Office Politics. There is a reason why politics are …
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Saturday, May 3rd, 2014
Visual Marketing: Why You Should Use Images in Your Content
The saying goes “a picture is worth a thousand words”. That is truer now than ever before. The saying probably was never really intended to have anything to do with marketing, or using content along with visuals to talk about their products; however now it does apply to your marketing and branding message. Today we are highlighting 10 statistics from Hubspot that provide proof as to why you should include visuals along with content in your marketing messaging: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) 40% of people will respond better to visual information than plain text. (Source: Zabisco) Publishers who use infographics grow in traffic an …
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Friday, May 2nd, 2014
How to Attract Buyers to Your Trade Show Booth
Since promotional products and branded gifts are so popular at trade shows, we have seen a lot of great ideas for attracting buyers to trade show booths over the years. We hope that this list of ideas for attracting buyers to your trade show booth will help lead you towards success with your next event. In addition to finding the right promotional product giveaways for your trade event, using proper signage, hosting contests, and adding booth guest hosts can all help pave the way to a successful trade show booth. Send Your Message with Signs There are so many booths at a trade show and they are all competing for the attention of the buyers that are there. Signs are an excellent way to inform …
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Friday, May 2nd, 2014
Coasters Roll Out Your Business
Stay In Front of Your Audience As you are researching your options to refresh your marketing you know you have to make it suit your budget and be super effective. This is not always easy in these current days because there are so many social media arenas to consider, but history proves that using promotional products will increase your brand recognition. We are happy to give you some information and advice about how well your business will perform when you give out customized products to your clients. We can help you choose the best products for any particular industry or we can help you find particular items for something special. Look at the Variety A lot of our most effective items are also the cheapest …
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Thursday, May 1st, 2014
Starting a Blog for Your Business
So, you have a new blog for your business. What now? Once your blog is live there are steps you can and should take to make it successful. Putting forth a small bit of effort and establishing a schedule will have you on your way to success. Your blog should help establish you as an authority in your industry. Follow these steps to start you on your way to blogging: Set up all the links on your blog and make sure that your social channels and all appropriate information are available on your blog. Write an introduction blog post telling your readers about you and what your goals are with the blog. Commit to writing at least once a week. Write a schedule and plan …
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Thursday, May 1st, 2014
The Future of Mobile Use
With more and more people becoming so reliant and attached to their mobile devices, it only makes sense that your business should be accessible on those mobile devices. The average person owns 2.9 mobile devices, according to a study done by SOPHOS Labs in 2013. That number is only going to increase, according to predictions from CISCO, by 2017 that number will increase to 5 mobile devices per person. What are you doing with your business to make sure that all of those mobile users can access information about you on their device? Photo Credit: GetSticky The increase in internet users will only be overshadowed by the increase in mobile users. Not only will more people be using mobile devices, but each person will have …
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Wednesday, April 30th, 2014
Notebooks are a Standout
Go Through the Choices If you are marketing your business using the traditional methods such as TV and radio ads and direct mail pieces then you probably have observed they don’t seem to be having the same impact on your market. It may be because your target audience is exposed to hundreds of ads on a daily basis and they don’t notice them anymore. But as a business owner or someone in charge of marketing you still need to find a way to make your business stand out from the others in your industry. The Answer is Easy The main story is we all need to be out there making more business connections and relationships in order to grow our business name recognition. This always …
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Monday, April 28th, 2014
Backpacks Take the Load Off
Marching Onward Every company knows the most crucial goal is to expand the business, so that goal keeps continuous pressure on the marketing and sales team. Within all those plans and schemes there must be a portion available in the budget for promotional products. We know what an incredible impact promotional items can have on the growth of your business, so we want to help you increase your knowledge and narrow down to the items most beneficial for you. Play the Field One of the benefits we provide for you is to point out some of the more successful items we sell. We know from the feedback we receive which merchandise has more influence over which categories of your target market, so …
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Friday, April 25th, 2014
A Bic Round Stick Pen is Always Right
Use the Best for You These days there are so many techniques for marketing your business, essential to the lifeblood of any business. Of course you have promotional products in the mix, it’s the most effective and budget friendly method available. And it works across the board, for all industries and businesses, no matter what you do. However it is really important to choose the right products, if they are not popular and useful they will not be successful in spreading the word about your company. We are available to help make those decisions because we really know our products and which will be the best fit for your business. All Things Free are Welcome A promotional product is basically a gift, and everybody likes …
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Thursday, April 24th, 2014
Stay Visible in this Safety Vest
What To Do There are so many ways to promote your business, and it seems they are expanding daily but the most effective is always the same. When you are looking at your choices be sure you include promotional products within your plan. If you aren’t including this option then you are missing out on a way to grow your company and discover new methods. You need to know where you stand and where you need to go, this is crucial information for your growth. Know Your Clients If you know your clients then you know which items are going to be best for them. Having promotional products as part of your marketing plan is a crucial element for your success with them. Targeting particular …
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