10 Ways to Improve Your Customer Service

When it comes to customer service, there is always room for improvement in some way. Customer service can be improved in some surprising ways you may not have thought of. This blog post aims to help you with your customer service initiatives by highlighting and infographic from MarketingMag.com.au  on 10 ways to improve customer service.

1. Train and Educate Employees on Your Company’s Story: 70% of brand perception is based on interaction with employees.
2. Have a Content Strategy to Extend and Amplify Your Story: Less than 50% of B2B marketers have documented content strategy.
3. Conduct Research to Ensure Your Message is Relevant: Only 10% of prospects believe corporate messaging is relevant. You can combat this problem by conducting voice of customer research and implementing the necessary changes.
4. Craft and Deliver Compelling Value Messages: 65% of sales leaders feel they lose business because they don’t have a compelling proposition. The sales messaging should also be consistent across all sales people and other departments as well.
5. Infuse Compelling Messaging into Sales Tools and Conversations: Companies that implement great sales messaging increases lead generation by 15%, sales by 5%, and margins by 5%.
6. Consistently Articulate Your Points of Difference Across All Touch Points: The #2 reason that marketing fails is because of a lack of clear differentiation with messaging, content, and conversations. If different employees in your company give differing information, it leads to customer dissatisfaction and mistrust.
7. Have a Disciplined Messaging Development and Delivery Process: More than 70% of marketing executives do a poor job of managing marketing and sales messages. The emphasis of the importance of customer service has to come from the highest levels of the organization.
8. Arm Sales People with the Tools and Content to Deliver a Consistent Story: 53% of sales executives say consistent messaging in the sales process is a significant challenge.
9. Infuse Messaging into Your Company and Culture: Only 41% of employees know what their company stands for and what makes their brand different from their competitiors. This is easily fixed with regular meetings, messaging, and proper training of new hires. Training should never stop with entry level positions however, training should continue throughout all phases of employment and include all employees of all departments.
10. Delivery Messaging Continuity throughout the Customer Experience: The #1 trait of companies that success in delivering a superior customer experience is the ability to deliver a clear, consistent message.