Find the Power It may be tough to know which direction your business should go when making decisions for marketing.  There are many options but you should always have promotional products at the ready.  The challenge there might be which promotional item is most effective for your marketing plan because we have so many useful and fun items available.  But you need to know your customers in order to be sure you are giving out what would be most beneficial for them.  People love to get free stuff and they don’t even realize they are part of your marketing plan so make sure you hand them the merchandise they will enjoy. It’s Good for Business When you use promotional products they are providing high visibility …

It’s no secret that the paid search advertising landscape has changed over the last two years. Since Google’s algorithm updates have made getting ranked naturally more challenging many websites have resorted to paid search advertising. The result is that the paid side of search has also become more difficult to master within budgets.  The key to maintaining a positive ROI for paid search campaigns is constant monitoring and reviewing your ads, keywords, and placement. Here are 4 tips for keeping your paid listings fresh and beneficial as found in SearchEngineWatch: Every Six Months: Review and reset the structure of your campaigns. Your campaigns have so much data, and that data should be used to research how your paid search campaigns measure up to market level …

Photo Credit: MarketingMag.com.au Do you have plans to increase your digital advertising budget in the near future? Many international companies will be pumping more into the digital side of their advertising budget in the coming years. A recent article by MarketingMag.com.au  highlights information from Mondelez, Pernod Ricard, Procter & Gamble, and Unilever that all plan to follow suit with Mondelez’s announcement to pump 50% of their advertising budget into digital by 2016. This means that digital advertising will be ramped up for many well-known international brands including Cadbury, Oreo, Trident, Halls, Jacob’s Tang, Pantene, Oil of Olay, Herbal Essences, Pampers, Puffs, Bounty, Dove, Knorr, Axe, Lipton, and many more will be getting a digital spin on their advertising. After the Mondelez’s well-known digital success with …

How do your marketing efforts for 2014 stack up against others? A recent survey of over 500 marketers revealed top digital goals, top challenges, what is working and what isn’t. WebMareting123.com compiled the survey results data into an infographic which shows the objectives and challenges for both B2C and B2B companies. Top Internet Marketing Objectives for B2B Companies: 41% Generate Leads 27% Drive Sales 17% Improve Awareness Top Internet Marketing Objectives for B2C Companies: 40% Drive Sales 27% Improve Awareness 18% Generate Leads Top Internet Marketing Challenges for B2B Companies: 21% Generating Enough Leads 19% Producing enough Quality Content 18% Converting Leads to Customers Top Internet Marketing Challenges for B2C Companies: 25% Measuring ROI 22% Converting Leads to Customers 14% Integrative Content Across Channels Other …

Moving Through Your Life Your business life is only a part of what you deal with on a regular basis, there is much more than that portion.  You have a family, friends and life outside of work but sometimes it’s hard to make time for them. Life becomes much more serious sometimes, you have to figure out the marketing for your company so you can stay in business.  Promotional products are always an effective method for accelerating your marketing power and we can help you find some products to bring some fun and balance back to your life. There Will Be Fun We are serious about our business also but we are constantly looking for those items which are a little less business focused but …

Do Your Best As you are marketing your business you have a number of choices in order to make your marketing plans successful.  You could run radio commercials or post up a billboard, or any of the other traditional techniques for spreading your brand recognition. These are all good choices but you should always include a promotional product giveaway plan as a major portion of your marketing. We know handing out promotional products is the most budget friendly, effective methods available for making your name known. Products People Use Giving out promotional merchandise to your customers as a thank you and a reminder to use your business again is a simple decision.  It should be an essential part of your marketing plan, especially helpful when …

Trade shows can be some of the most competitive arenas for the exhibitors. Getting the attention of buyers depends on many different factors. Exhibitors can often benefit from trade shows that require attendees to meet with each exhibitor. In most cases, this is a quick 5 minute meeting, but it gives the exhibitors just enough time to make that impression so that they can get buyers to come back to their booth during the trade show or convention. The question remains is it a hindrance to attendees or exhibitors to be forced to meet with each vendor at a trade show? Some might argue that attendees resent having to meet with each exhibitor because they may not sell or offer anything that they would buy …

Taking the Easy Marketing Road   All of your marketing plans need to be reviewed constantly to discover new tools in order to expand your brand recognition.  Currently the social media is an essential part of the plan, but there are traditional methods which are still useful, one of those is promotional product marketing, still the most effective and popular methods available.  We know using this merchandise will be a chance to reward your clients and prospective clients.  This gives them a productive gift and an opportunity to keep your business name in front of them all the time.   Go Down the Fun Path   We have a great inventory, something suitable for every business and industry, and we can be a big help …

Last year, we told you about a popular Coca Cola ad campaign. The successful campaign used personalisation to influence branding and sales. This year Coca Cola is meeting controversy with a billboard advertising campaign called “You’re On”. As you might imagine it is causing a stir when the Diet Coke logo is placed after the campaign slogan and reads “You’re On Coke”.   Photo Credit: MarketingMag.com.au Coca Cola’s intention with the “You’re On” campaign is to highlight and salute people that are at the top of their game and honour their achievements. Diet Coke wanted to support young achievers in their best efforts. Instead, they are being called out on Twitter for insinuating that Coca Cola drinkers are using an illegal drug. No doubt Coca …

Is Your Name on Display Are you really aware of the best methods to move your company ahead and put your name in front of everyone? It doesn’t matter whether you have a brick and mortar service or an online company you are going to have to have promotional products in your mix of marketing tools.  If you are not already using promotional products then you are a bit behind the curve and you need to move on. So go ahead and take a look at all the promotional products we have available, you will be amazed at the variety we can provide for your business.  Using the most effective products will mean greater name recognition for you. Looking for the Best for Your Business …