Category Archives: Trade Show Tips

• Wednesday, November 13th, 2013

  Variety is the Spice of Trade Show Displays

  There are quite a few different types of displays and finding the perfect one for your company. Different trade shows might need different types of displays depending on the location of your booth and how you want to interact with the attendees.  Here are six different display types that you might consider for your next trade show taking into consideration the space needed to interact with your buyers: Truss Trade Show Displays A truss trade show display is a modular display that can be customized and scaled down to fit different size spaces, so it is very versatile for different trade show locations. The design creates a modern, hi-tech, industrial feel which is also lightweight. Pop Up Trade Show Displays Pop up displays are one …

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• Thursday, October 31st, 2013

  Spotlight Your Company and Your Booth with These Trade Show Exposure Ideas

  Trade shows and exhibitions are a tough environment for exhibitors with the competition being so prominent in the rows and rows of booths. One of the best ways to stand out above the rest is to make your company an authority or create buzz about your brand and your products. Here are some ways to gain some extra exposure at your next trade show: host a luncheon or a breakfast, hold education seminars, or put on special events. Breakfasts and Luncheons Hosting a breakfast or a lunch event that you invite your current and potential customers too is a great way to gain favor with them. It also increases you brand exposure and gets your name out there and makes you more memorable. Education Seminars …

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• Monday, October 28th, 2013

  How to Be Seen: Outdoor Visibility Tricks for Businesses

  There are many different types of displays, signs, and techniques to attract people to your business. What really works? The answer is: it depends on your business. That means you should try a number of different things to see which works best for your business in your neighborhood and your community with your specific customers. Just because it works for one business, doesn’t necessarily mean it will work for yours, but you won’t know until you try it. The idea behind many of the different signs and flags are that motion attracts attention. What about the difference between a sign and hiring a sign spinner to stand out on the corner and get paid by the hour? A manager of a Dick’s Sporting Goods retail …

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• Saturday, October 19th, 2013

  Top Brandme Promotional Products for Trade Shows

  After all of the planning, time and effort your company spends in the planning and set up stages for a Trade Show, it is important to execute the right advertising plan that you execute during the actual exhibition or show.  An important part of that advertising plan is choosing the right promotional merchandise to display and give away during the trade show. Part of the idea of creating buzz and drawing buyers and attendees to your booth can be achieved through promotional products that are coveted by the attendees. When you provide the right promotional gift, the one that makes it home in the suitcase after the show, it is an excellent advertising tool because recipients of promotional gifts as a rule keep them for …

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• Thursday, October 3rd, 2013

  Using Social Media to Promote Your Booth at the Trade Show

  One of the main ingredients to a successful trade show is incorporating the right advertising components to promote your company and draw visitors to your booth. Social media marketing added into that mix will really help you shine during the trade shows. Here is a checklist for social media best practices at a trade show:

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• Wednesday, September 18th, 2013

  Trade Shows Contests, Drawings, and Prize Giveaways

  One of the best ways to attract trade show attendees to your booth is by hosting contests, games, drawings, or prize giveaways. Remember to add colours, lights, and music to attract extra attention. Once your fun promotional ideas get visitors to your booth, then it is up to you to have a great sales pitch and adequate materials to convert the sale from there. If the prizes that can be won do not already have your company name and logo on them, then add in promotional products to your prize package so that the booth visitors will remember your company. What types of contests, games, or giveaways should you run? It depends on what type goes best with your company culture, products or services, and …

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• Wednesday, September 4th, 2013

  5 Tips for a Winning Trade Show Booth

  Sometimes success at a trade show for the exhibitor just comes down to bringing it back to basics and making a checklist for success and a winning trade show booth: Ask yourself and your management team: “What is the purpose of the booth?” Is your main goal at this trade show, expo, or convention sales, leads, educating your target audience about your product? Once you have identified the purpose of the booth, make sure that the booth is set up functionally to achieve your goal. Do you have enough sales people, enough promotional materials, or enough products? Make sure that you are in contact with the trade show management so that they have all of your requirements met such as power outlets, space, rug or …

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• Saturday, August 24th, 2013

  Tips for Trade Show Exhibitors

  We know that our customers who purchase our promotional products often use them for trade shows and expos. Promotional gifts and branded merchandise are an excellent way for booth exhibitors to stand out in the crowd and be remembered. Here are some other tips for exhibitors to have a successful trade show experience: Set Goals: When you list your goals and objectives, it is easier to keep your “eye on the prize” and focus on ways to achieve those goals without getting distracted. Plan Ahead and Register Early: “The early bird gets the worm” is true for trade shows too. Get the premium spaces when you sign up early. Many trade shows also have early registration discounts. Get to Know the Trade Show Staff: Being …

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• Wednesday, August 7th, 2013

  Trade Show Marketing for the 5 Senses:

  For most trade show exhibitors, the trade show gives you the chance to interact with your customers, so make sure that your marketing tactics appeal to all of the 5 senses. Sight: Of course, sight might be the most obvious of the senses to appeal to at a trade show. Make sure that your trade show booth is visually appealing and informative. Smell: Scent is a great way to communicate and influence emotion as well. Here are some details on scents and their emotional effects from the Scent Marketing Institute. SCENTS AND THEIR ASSOCIATED EFFECTS Safety, security and nostalgia: Talcum powder Increased alertness: Peppermint, citrus Relaxation: Lavender, vanilla, chamomile Perceiving a room as smaller: Barbecue smoke Perceiving a room as bigger: Apple, cucumber Be more open to buying expensive furniture: Leather, …

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• Saturday, July 27th, 2013

  10 Tips for Making Your Trade Show Booth Memorable

  Come up with a theme for your booth. Not just about what you sell, but something like a colour theme to tie in your logo with other aspects of your display. Adding plants or flowers, or any other décor that will help attendees remember “the company with the yellow booth” or the company with flowers in their booth”. Capture attention with audio or video. Video can help explain and show attendees what your products and services are about. Special Lighting or Background Sounds. Spotlights or special lighting can help highlight or set the mood. One of the goals of your company should be how your product makes people feel. Mood lighting and background sounds can help achieve these goals. Scents and Aromas. Just light music, …

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