Category Archives: Internet Marketing

  • Wednesday, April 10th, 2013

    Online vs. Offline Retailer Sales Trends in Australia

    Australian sales trends have had their ups and downs over the past year. There has been much speculation over whether online sales are cutting into the traditional, or offline sales, and this report  sheds some light into the differences. 2012 was a year of fluctuations for online retail, with growth peaking near 30% in February then dropping to below 20% in April, before recovering to 25% in July. The last recorded data from NAB’s Online Retail Sales Index, collected in October; growth was steady at 26%. In contrast offline retail sales growth languished at sub-5% levels all year, with some months recording decreases. In November, the more recent run of ABS retail trade figures, there was no change in sales month on month. Here are …

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  • Wednesday, April 3rd, 2013

    April Fool’s Day – Did Google Fool You?

    April 1st has come and gone and the pranks are done, hopefully there are no hard feelings. Each year Google has a great deal of fun with making fun announcements and fake products. Some of the funny ones this year included Google Treasure Maps, a new search that included smells, Youtube closing down to judge all the video entries they received so far, and analytics to show traffic on the international space station. Here is Australia, Google’s Australia Blog announced SCHMICK, which stands for Simple Complete House Makeover Internet Conversion Kit. It’s a new addition to Street View that lets you decorate your house with a number of pre-defined improvements. Google SCHMICK(Simple Complete House Makeover Internet Conversion Kit.) BEFORE AFTER Social media adds a new dimension to …

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  • Thursday, January 10th, 2013

    Does Your Website Engage?

    Web hits, click throughs, and page views are all ways to measure Website engagement, but they don’t tell the entire story about whether a Website is engaging its audience. Not all metrics are created equal nor are they useful for every audience. Take the various news portals, like Yahoo, Drudge, etc. They get tens of millions of hits from surfers who may stay there only long enough to scan the headlines. Is there stickiness? No. Will news hounds be back later in the day? You bet. Since the news portals have heavy ad traffic, one must figure that this mode of marketing is working well for them. Some Websites are going to be limited in their audiences through no fault of their own. They may …

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  • Tuesday, October 30th, 2012

    What’s Your “Consumer Mix?”

    Every product or brand strives to appeal to a consumer who seems most likely to embrace the brand, because of the consumer’s demographic or the product’s unique selling features, to embrace the brand. There are customer relationship management (CRM) software systems available that can sift through thousands of characteristics to paint a portrait of what the ideal customer for the product looks like, demographically speaking. Industries routinely talk about their “sweet spot,” the crosspoint of consumer demographics and product features that make it most likely a given person will buy a product. But what then? After the product is marketed to the most likely customers–the “low hanging fruit”–the product then must be marketed to those outside the sweet spot.  They too must be given reasons …

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  • Wednesday, October 17th, 2012

    17 Survival Tips for Effective Facebook Marketing

    Infographic Credit: PostRocket A new infographic provides marketers with a handy reference on the 17 Survival Tips for Facebook Marketing. They range from Don’t Oversell (No. 5) to Keep It Short (it’s a post, not a novel). Marketers can check their posts against the tips and track the results.

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  • Sunday, September 23rd, 2012

    Does Google Lag in Converting Looks to Shares?

    Recent research suggests Google + may be a laggard in converting lookie-loos into sharing customers, compared to other popular Websites. The results were compiled into a infographic by Australian firm allinforgraphics. The research was conducted by umpf.co.uk. Here are the highlights: Google+ claims 170 million users, versus Facebook’s 900 million plus users, LinkedIn’s 160 million users and Twitter’s 140 million users.  The research took the number of shares for 100 online stories from each source listed above. Not surprisingly, Twitter–because of its ease of use and immediate-ness, led the pack with 197 shares; Facebook came in second with 41; LinkedIn took the bronze with 15.2; and Google+ finished out of the money with a mere 6 shares. Compared to Google+, LinkedIn users were 2.5 times …

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  • Friday, September 21st, 2012

    Australian Firm Wants to Put You in the News(room)

    It’s an new age problem. How do entrepreneurs get their message out in a world already crowded with thousands of channels, and millions of websites all clamoring for attention? Is it better to stake your little island and think of a way to draw customers to it, or is it better to climb aboard the crowded portal and hope somebody notices. It’s still an issue, but at least one Adelaide marketing company has developed a concept that allows businesses to deliver their message for a fraction of what it once cost. The idea is called a Video Newsfeed and it entails businesses delivering their message in a newsroom setting and having it broadcast to the world. Video Newsfeed was developed by Craig Douglas, CEO of …

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  • Thursday, September 20th, 2012

    MakeFriends: ‘Net Romance Plus GPS

    A novel iPad app is trying to link the ease of meeting online with the far trickier proposition of the live first date. As a GPS Map based social networking system for the iPhone, iTouch and iPad, Friends can see and reach out to thousands of local people. This finally makes local meet ups possible for dating or making friends. Users may create extensive customizable profiles to find and attract those they are interested in.

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  • Monday, September 17th, 2012

    Australians Take to Online Shopping

    Although some regions of Australia are still in the process of getting online, it’s fair to say that Australia is an online nation, and that Australians have not shown any hesitancy to shopping online on their laptops, tablets, or smart phones. Infographic Credit: NerdGraph A series of studies have put some numbers to Australian love for the Internet and online shopping. The full version can be found by clicking the thumbnail above, but here are the highlights:

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  • Thursday, September 13th, 2012

    Aussies Migrate to Net Sites, Social Media

    Recent studies show Australians embracing the Internet, as well as popular international sites and Australian news and entertainment services. The results have been collected in a handy infographic here.

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