Category Archives: Internet Marketing

• Friday, August 2nd, 2013

  Top Business People to Follow on Google Plus

  One of the challenges that businesses face when trying to keep up with the latest business news on social media is filtering through all of the other noise and distractions that come along with social media. Google Plus is an excellent source for finding news and information that is trending in social media without too many distractions of funny photos and baby pictures that you might get caught up in on Facebook or Twitter. The website UpCity.com recently posted 40 different Google Plus accounts you should follow for your business. They are in two different articles part one  and part two  on their site and the list conveniently breaks the list down into different types of business pages on Google Plus: business people, pages about …

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• Friday, July 19th, 2013

  How Your Website Looks on Different Devices

  Are you wondering if you website is visible on all size devices? There is a handy free tool called ScreenFly that shows you what your website looks like on a number of different devices. Simply enter your URL into the screen and then you can select the type of device: computer screen, tablet, or smartphone and see if your website shows properly on each device. A drop down menu will appear for you to choose each device. What should you do if your website does not show properly on all of these devices? The answer is that you need a responsive design, which is a style of design that shrinks to fit on any size screen and also ensures that your website can be navigated …

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• Wednesday, July 17th, 2013

  How Taking Email More Seriously Can Propel Your Career

  Email is an everyday task for most working adults. For most of those people that use email as a form of communication daily, it is also a chore and often a nuisance. Because of the “everyday status” many have gotten away from treating email as a formal form of communication. Today we will cover tips to ensure that your emails make an impression instead of just getting a point across. Treat Your Email Like a Formal Communication:  We know it is easy to take email for granted. We tend to rush through with quick responses instead of taking email communications more seriously; when composing emails do not use abbreviations or Internet slang.  Think of it more along the lines of how you would write something …

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• Friday, July 5th, 2013

  How to Create an Online Map to Your Business Location

  If you want to have a shareable map from Google to show your customer, clients, or guest how to get to your location or an event location, you can create a Google Map for free and share it via email or on your website. Here are step by step instructions along with screen shots from Google Maps to show you how to create a customized map: 1.  Navigate to maps.google.com Make sure to set your location, and then click on the My Places button. 2.  Click Create Map 3.  Enter the location of your business or event venue. Once you enter the location in the top search bar, hit the search button and a map of the area should appear. If your address is a …

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• Thursday, June 13th, 2013

  67% of Australian Tweens Use Social Media

  If your target audience is the tween market, and if you previously thought most tweens were not using social media because of the age restrictions, think again! Despite the 13 year old age restrictions on most social media sites, two out of three Aussie Tweens are using some form of social media online. These new statistics are in courtesy of a McAfee survey of 500 young Aussies. That figure includes 28% who use Skype and 26% who use Facebook. Although parents may not be too happy with that, it is still something to keep in mind when marketing to an untapped target market of tween social media users. Even if directly targeting tweens is not part of the normal online marketing strategy, keeping in mind …

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• Saturday, June 8th, 2013

  Feng Shui Colour Concepts

  If you have been keeping up with our office Feng Shui series  here on our blog (and we hope you are enjoying our tips), then you know that we have covered the Do’s and Don’ts of Office Feng Shui, Putting the Elements of Feng Shui to work for you, How Plants Help with a serene office space and purified indoor environment, and How Feng Shui can help remove the clutter from your office space too. Our office has greatly benefitted by applying some of these easy techniques and we hope that you have done the same. So, this got me thinking on how Feng Shui principles can also help your business and make it appealing to customers as well. A few weeks ago we featured …

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• Tuesday, June 4th, 2013

  Tricks and Tips to Extend the Battery Life on Your Mobile Smartphone

  

  Smart phones are being used more and more by employees for business use. We wrote how employees’ mobile usage is now favoured by management because of the efficiency and connectedness that comes along with the use of smartphones to better achieve the goals at work.  Here are 6 tips and tricks to keep your phone turned on and save the battery for extended use throughout the work day. Check your display settings and reduce your screen to the lowest light level you can still easily see with. Adjust the timer for your screen to timeout to around 15 seconds, rather than the automatic timeout, which is usually up to one minute long. Turn off the Bluetooth feature. This alone can help your battery last about …

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• Friday, May 24th, 2013

  Schema.org Adds Logo Ability to Enhance Branding Opportunities

  Two years ago Google, Bing and Yahoo announced that they were going to work together towards a standardized coding markup language called Schema. The reason behind Schema.org is so that webmasters can code information into their websites to let the search engines know what the intent of words and websites are. Schema can help with Google’s Knowledge Graph search, in other words determining the difference between apple the fruit and Apple the technology company.  The big news today and for those of us in the branding world is that Google announced this week that Schema will now support company logos. This is a great advance for branding ability. Search Engine Watch explains, “The logo designation is part of the Organization markup within schema.org. Using it will allow Google …

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• Friday, May 17th, 2013

  What Influences Purchasing?

  The e-commerce company BigCommerce recently did a study on purchasing decisions to see what factors affect purchasing online. It is illustrated in the infographic below, but we will highlight some of the statistics for you: What Factors Influence Online Purchasing: Product Quality 56% Free Shipping 49% Easy Return 35% Customer Reviews 33% Visual Search 30% Great Navigation 26% Checkout Ease 24% Multiple Options 24% Special Size 12% New Product 10% Most Important Features of a Multi-Channel Retailers: Competitive Pricing 80% Online Purchase 62% Delivery Speed 54% In-Store Pickup 45% Loyalty Rewards 38% Online Reviews 38% How-Tos& Demos 36% Store Pickup 33% Word of Mouth 32% Social Advice 18% How the Web Impacts Shopping: 62% of shoppers research big-ticket items in-store before buying online 9 out …

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• Saturday, April 20th, 2013

  Pros and Cons of Selling on Amazon

  

  Amazon is synonymous with online selling. If you are already selling online and thinking about expanding to include Amazon or just thinking about starting out there, here are some tips to help you make an educated decision to see if the etail giant is a right fit for your type of business. These are some pros and cons taken from interviews with merchants who sell on Amazon, so you can get an insider’s view of the whole picture: PROs: The first and most obvious plus about Amazon is, of course, the access they give you to millions of buyers every day. This really is the most important reason why sellers want to be on Amazon, it gives them access to such a broad base of …

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